Booking options
£12
£12
On-Demand course
3 hours 24 minutes
All levels
Key Account Management Training Course is indispensable in today's business landscape, where fostering enduring client relationships is paramount. Through this course, individuals grasp the intricacies of nurturing key accounts, mastering techniques to deliver exceptional value while ensuring client satisfaction.
Understanding the nuances of Key Account Management (KAM) enables professionals to strategize effectively, navigate complexities, and ultimately drive business growth. In the modern world, where competition is fierce and customer expectations are ever-evolving, proficiency in KAM is not just advantageous but essential. Acquiring this skill significantly enhances one's employability in the UK job market, with salaries ranging from £30,000 to £60,000 annually depending on experience and industry.
The demand for Key Account Management expertise is on the rise, with a noticeable increase of 15% in job opportunities across various sectors. Embracing this Key Account Management course empowers individuals to thrive in the dynamic realm of account management, equipping them with the prowess to foster lasting client relationships and drive organizational success.
Key Features:
CPD Certified Key Account Management Course
Free Certificate from Reed
CIQ Approved Key Account Management Course
Developed by Specialist
Lifetime Access
Course Curriculum:
Module 01: Introduction to Key Account Management
Module 02: Purpose of Key Account Management
Module 03: Understanding Key Accounts
Module 04: Elements of Key Account Management
Module 05: What Makes a Good Key Account Manager
Module 06: Building and Delivering Value to Key Accounts
Module 07: Key Account Planning
Module 08: Business Customer Marketing and Development
Module 09: Developing Key Relationships
Module 10: The Importance of Record Keeping for Key Account Management
Module 11: Internal KAM Aspects
Module 12: The Value Proposition
Learning Outcomes:
Analyze key account objectives and strategies for effective implementation.
Identify factors contributing to successful key account management relationships.
Develop comprehensive key account plans to maximize business opportunities.
Apply business customer marketing techniques to enhance key account development.
Cultivate strong internal relationships to support key account management initiatives.
Utilize effective record-keeping practices to monitor and evaluate key account performance.
10 CPD hours / points Accredited by CPD Quality Standards
Key Account Management Training 3:21:16 1: Module 01: Introduction to Key Account Management Preview 17:02 2: Module 02: Purpose of Key Account Management 16:38 3: Module 03: Understanding Key Accounts 14:48 4: Module 04: Elements of Key Account Management 20:26 5: Module 05: What Makes a Good Key Account Manager 21:23 6: Module 06: Building and Delivering Value to Key Accounts 13:06 7: Module 07: Key Account Planning 14:11 8: Module 08: Business Customer Marketing and Development 17:50 9: Module 09: Developing Key Relationships 23:40 10: Module 10: The Importance of Record Keeping for Key Account Management 10:08 11: Module 11: Internal KAM Aspects 15:52 12: Module 12: The Value Proposition 15:12 13: CPD Certificate - Free 01:00
This Key Account Management Training course is accessible to anyone eager to learn more about this topic. Through this course, you'll gain a solid understanding of Key Account Management Training. Moreover, this course is ideal for:
Sales professionals seeking advanced client management skills.
Marketing managers aiming to strengthen customer relationships.
Business development executives focusing on key account growth strategies.
Account managers transitioning to key account management roles.
Entrepreneurs looking to enhance their business customer management expertise.
There are no requirements needed to enrol into this Key Account Management Training course. We welcome individuals from all backgrounds and levels of experience to enrol into this Key Account Management Training course.
After finishing this Key Account Management Training course you will have multiple job opportunities waiting for you. Some of the following Job sectors of Key Account Management Training are:
Key Account Manager - £30K to 50K/year.
Business Development Executive - £25K to 35K/year.
Sales Manager - £35K to 60K/year.
Account Director - £40K to 70K/year.
Marketing Manager - £30K to 50K/year.
Digital certificate
Digital certificate - Included
Reed Courses Certificate of Completion
Digital certificate - Included
Will be downloadable when all lectures have been completed.