Description

The competitive matrix is a graphic that highlights your unique strengths vis-a-vis other players in the space. The visual snapshot is easy for investors to parse but it's more than a pretty picture. As you identify your most relevant strengths and how you stack up against competitors, the process of developing a competitive matrix gives you a greater understanding of your market and your business, and a valuable marketing tool. This course will cover how to identify the most relevant strengths to plot on your graph, how to identify and evaluate competitors on the matrix, and how to position your business as a market leader.

You will learn:

How can I convince investors my company excels against the competition?

Which of my company's strengths are most important to emphasize?

How should I select competitors to include on the matrix?

How can I fairly rank my company and my competitors?

Recognised Accreditation

This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement.

The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.

What is CPD?

Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements.

Benefits of CPD

Improve your employment prospects

Boost your job satisfaction

Promotes career advancement

Enhances your CV

Provides you with a competitive edge in the job market

Demonstrate your dedication

Showcases your professional capabilities

What is IPHM?

The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill.

Benefits of IPHM

It will help you establish a positive reputation in your chosen field

You can join a network and community of successful therapists that are dedicated to providing excellent care to their client

You can flaunt this accreditation in your CV

It is a worldwide recognised accreditation

What is Quality Licence Scheme?

This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.

Benefits of Quality License Scheme

Certificate is valuable

Provides a competitive edge in your career

It will make your CV stand out

Course Curriculum

Introduction
	Competitive Matrix Explained	00:06:00
Develop Your Competitive Matrix Step By Step
	Part 1 - Determining Your Strengths	00:05:00
	Scoring Your Strengths	00:05:00
	Express the Top 2 in a Range	00:01:00
	Part 2 - Select Your Competitors	00:02:00
	Part 3- Evaluate and Plot Your Competitors	00:01:00
Workshop
	Building Your Competitive Matrix in Action	00:03:00
Supplementary Resources
	Supplementary Resources - Build a Compelling Competitive Matrix	00:00:00
Obtain Your Certificate
	Order Your Certificate of Achievement	00:00:00
Get Your Insurance Now
	Get Your Insurance Now	00:00:00
Feedback
	Feedback	00:00:00

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Build and Analyse an Impactful Competitive Matrix

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