Booking options
£49

£49
On-Demand course
1 hour 30 minutes
All levels
The Course
Having excellent spray tan skills is not enough to build a business that pays you properly. You also need clients to find you, trust you, and choose you — consistently, not just when you get lucky with a referral or a busy period.
Brand, Market, Sell is a 30-module online course covering the three pillars of a successful spray tan business. Your brand is what makes people trust you before they have met you. Your marketing is what makes the right people find you consistently. Your sales process is what converts that interest into bookings, repeat clients, and a reliable income.
Most technicians are weak in at least one of these three areas — and that weakness costs them bookings every week without them realising it. This course shows you exactly where your gaps are and exactly what to do about them.
Who This Course Is For
• Spray tan technicians who are good at their craft but struggle to attract consistent bookings
• Anyone who feels uncomfortable with the sales and marketing side of their business
• Technicians who have been relying on word of mouth alone and want to build something more reliable
• Anyone who is ready to stop competing on price and start competing on value
What You Will Cover
WHAT'S INCLUDED | |
01 | What Is Branding — And Why Does It Matter? |
02 | Defining Your Brand Identity |
03 | Instagram as Your Shop Window |
04 | Facebook: Community, Credibility and Local Reach |
05 | Why Your Business Needs a Website |
06 | Pricing, Communication and the Professional Image |
07 | Creating a Consistent Online Presence |
08 | Photography and Visual Content That Converts |
09 | Building Authority and Trust Through Content |
10 | Your Branding Action Plan |
11 | Understanding Marketing — What It Actually Is |
12 | Knowing Your Ideal Client |
13 | Word of Mouth and Referral Marketing |
14 | Content Marketing: Teaching to Sell |
15 | Local Marketing and Getting Found Nearby |
16 | Email Marketing: The Channel You Actually Own |
17 | Promotions, Offers and Seasonal Marketing |
18 | Using Video and Reels to Reach New Clients |
19 | Paid Advertising: When and How to Use It |
20 | Your 90-Day Marketing Plan |
21 | Sales Is Not a Dirty Word |
22 | Responding to Enquiries: Speed and Substance |
23 | Presenting Your Prices With Confidence |
24 | Handling Objections Without Caving |
25 | The Follow-Up: Recovering Enquiries That Go Quiet |
26 | Upselling and Adding Value |
27 | Turning First-Time Clients Into Repeat Bookings |
28 | Selling Online: DMs, WhatsApp and Booking Systems |
29 | Building a Sales Process That Runs Consistently |
30 | Your Sales Action Plan: From Enquiry to Loyal Client |