Description

"This course aims to comprehensively delve into the impact of the marketing mix, emerging technologies, organizational decision-making models, and marketing strategies on consumer behaviour. It also explores the correlations between consumer behaviour and marketing practices such as segmentation, targeting, and positioning, alongside topics covering the decision-making unit, perceived risk, and the evolution of buyer behaviour and media habits.

Upon completion, you'll gain insights into:

The marketing mix's impact on consumer decision-making

Influence of new technologies on consumer behaviour

Models for organizational decision-making

Intersection of marketing practices and consumer behaviour

Correlations between consumer behaviour and marketing segmentation, targeting, and positioning

Understanding the decision-making unit (DMU)

Perceived risk in consumer decisions

Evolution of buyer behaviour and media habits"

This course aims to examine the impact of marketing mix, new technologies, and marketing practices on consumer decision making, as well as the various models and frameworks used to explain organizational and consumer decision making. Additionally, the course will explore the relationship between consumer behavior and marketing segment, targeting, and positioning, as well as the concept of the decision-making unit, perceived risk, and the evolution of buyer behavior and media habits.

This course aims to provide a comprehensive understanding of how the marketing mix, new technologies, and organizational decision-making models influence consumer decision-making processes, as well as the relationships between consumer behaviour, marketing practices, segment targeting, positioning, DMU, perceived risk, and evolving media habits.

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Interacting with Lectures/Learning Components Watch this video to gain further insight.

Understanding Consumer Decision Making Dynamics And Risks Self-paced pre-recorded learning content on this topic.

Understanding Consumer Decision Making Dynamics and Risks Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

Consumer Behaviour Analyst

Decision Making Strategist

Market Research Manager

Risk Management Consultant

Consumer Insights Specialist

Behavioral Economist

Market Intelligence Analyst

Customer Experience Designer

Consumer Psychology Researcher

Marketing Strategy Manager

Average Completion Time

2 Weeks

Accreditation

3 CPD Hours

Level

Advanced

Start Time

Anytime

100% Online

Study online with ease.

Unlimited Access

24/7 unlimited access with pre-recorded lectures.

Low Fees

Our fees are low and easy to pay online.

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Professional Certificate Course in Understanding Consumer Decision Making Dynamics and Risks in London 2024

By Metropolitan School of Business & Management UK

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