Booking options
£33
£33
On-Demand course
14 days
All levels
The aim of this course is to provide learners with a comprehensive understanding of key marketing concepts and strategies, including marketing techniques, setting marketing objectives and strategy, marketing segmentation and targeting, different market segments, profiling markets, and positioning segmented markets.The course will also cover marketing segmentation and targeting, including an overview of different market segments and how to effectively target them. Learners will gain an understanding of how to segment markets based on demographics, psychographics, behavior, and other factors, and how to develop targeted marketing campaigns that resonate with each segment.After the successful completion of the course, you will be able to learn about the following,
What are the marketing techniques?
How to set marketing objectives and strategy?
What is marketing segmentation and targeting?
What are different market segments?
What is profiling markets?
How to position segmented markets?
Marketing is a critical component of any business strategy, and this course will provide learners with a solid foundation in key marketing concepts and strategies. The course will begin by covering marketing techniques, including advertising, direct marketing, public relations, sales promotions, personal selling, and content marketing. Learners will gain an understanding of each technique and how to effectively use them in a marketing campaign.
Marketing is a critical component of any business strategy, and this course will provide learners with a solid foundation in key marketing concepts and strategies. The course will begin by covering marketing techniques, including advertising, direct marketing, public relations, sales promotions, personal selling, and content marketing. Learners will gain an understanding of each technique and how to effectively use them in a marketing campaign.
VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight.
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Interacting with Lectures/Learning Components Watch this video to gain further insight.
Segmenting And Targeting Strategies Self-paced pre-recorded learning content on this topic.
Segmenting and Targeting Strategies Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.
There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.
The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.
Marketing Manager
Marketing Director
Digital Marketing Specialist
Marketing Consultant
Marketing Analyst
Marketing Strategist
Advertising Executive
Sales Manager with marketing experience
Public Relations Manager
Chief Marketing Officer (CMO)
Average Completion Time
2 Weeks
Accreditation
3 CPD Hours
Level
Advanced
Start Time
Anytime
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The Metropolitan School of Business and Management (MSBM) is an Ed-...