Description

The aim of this course is to provide learners with a thorough understanding of the interrelationships between marketing and other business functions, the essential role, structure, and operations of the marketing department, the scope of marketing operations, and the roles and responsibilities of marketing managers. The course will also cover the role and traits of marketing leaders, transformational and transactional theory of leadership, the elements of transformational leadership, the effectiveness of transformational marketing leaders and managers, features and elements of entrepreneurial marketing, drafting an entrepreneurial marketing plan, and the role of an entrepreneurial marketing manager.

After the successful completion of the course, you will be able to learn about the following,

Interrelationships Between Marketing And Other Business Functions.

Essential Role, Structure And Operations Of The Marketing Department.

Scope Of Marketing Operations.

Roles And Responsibilities Of Marketing Managers.

Role And Traits Of Marketing Leader.

Transformational And Transactional Theory Of Leadership

Elements Of Transformational Leadership

Effectiveness Of Transformational Marketing Leaders And Managers.

Features And Elements Of Entrepreneurial Marketing

Drafting An Entrepreneurial Marketing Plan.

Role Of Entrepreneurial Marketing Manager

Marketing is an essential business function that involves creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. This course will provide learners with a comprehensive understanding of the interrelationships between marketing and other business functions and the essential role, structure, and operations of the marketing department.

VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight.

Navigating the MSBM Study Portal Watch this video to gain further insight.

Interacting with Lectures/Learning Components Watch this video to gain further insight.

Marketing Function Interrelationships and Entrepreneurial Marketing Self-paced pre-recorded learning content on this topic.

Marketing Function Interrelationships and Entrepreneurial Marketing Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

Marketing Managers and Executives

Business Development Managers

Product Managers and Brand Managers

Sales Managers and Representatives

Market Researchers and Analysts

Business Owners and Entrepreneurs

Advertising and PR Professionals

Supply Chain Managers

Operations Managers

Start-up Founders and Entrepreneurs

Average Completion Time

2 Weeks

Accreditation

3 CPD Hours

Level

Advanced

Start Time

Anytime

100% Online

Study online with ease.

Unlimited Access

24/7 unlimited access with pre-recorded lectures.

Low Fees

Our fees are low and easy to pay online.

Course Images

Professional Certificate Course in Marketing Function Interrelationships and Entrepreneurial Marketing in London 2024

By Metropolitan School of Business & Management UK

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