Booking options
£33
£33
On-Demand course
14 days
All levels
This course aims to equip participants with essential skills in marketing and promoting events successfully. Explore the significance of marketing communications and sponsorship across diverse event types. Delve into understanding target audiences, their needs, and interests, while mastering the art of developing compelling event branding and messaging. Gain practical expertise in creating effective marketing materials, utilizing appropriate channels, and implementing strategies for measuring and analyzing marketing and promotional efforts. By the course's end, participants will be well-versed in crafting impactful event marketing campaigns tailored to diverse audiences.After completing this course you will be able to understand the following
The importance of marketing communications for different types of events and the importance of sponsorship.
The target audience and their needs and interests.
Developing event branding and messaging.
Creating marketing and promotional materials.
Identifying and using appropriate marketing channels.
Measuring and analyzing marketing and promotional efforts.
This course aims to equip participants with comprehensive knowledge and skills in marketing and promoting events. Learners will understand the significance of marketing communications and sponsorship across various event types. The curriculum focuses on identifying target audiences, assessing their needs, and tailoring strategies to meet their interests. Participants will delve into developing effective event branding, crafting impactful messaging, and creating compelling marketing materials. The course also covers the selection and utilization of appropriate marketing channels, along with the crucial aspect of measuring and analyzing marketing and promotional efforts for continual improvement.
This course aims to equip participants with comprehensive knowledge and skills in marketing and promoting events. Delving into the significance of marketing communications and sponsorship across diverse event types, the program focuses on understanding the target audience, addressing their needs, and tailoring strategies to their interests. Participants will master the art of developing impactful event branding and messaging, creating compelling marketing materials, and leveraging appropriate channels for promotion. The curriculum also emphasizes the crucial aspect of measuring and analyzing marketing efforts to ensure strategic success in event promotion.
Course Structure and Assessment Guidelines Watch this video to gain further insight.
Navigating the MSBM Study Portal Watch this video to gain further insight.
Interacting with Lectures/Learning Components Watch this video to gain further insight.
Marketing and Promoting Events This course aims to equip participants with comprehensive knowledge and skills in marketing and promoting events. Delving into the significance of marketing communications and sponsorship across diverse event types, the program focuses on understanding the target audience, addressing their needs, and tailoring strategies to their interests. Participants will master the art of developing impactful event branding and messaging, creating compelling marketing materials, and leveraging appropriate channels for promotion. The curriculum also emphasizes the crucial aspect of measuring and analyzing marketing efforts to ensure strategic success in event promotion.
Marketing And Promoting Events Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.
There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.
Event Planners and Coordinators
Marketing Professionals
Public Relations Practitioners
Sponsorship Managers
Communication Specialists
Brand Managers
Advertising Executives
Business Owners and Entrepreneurs
Students Pursuing Event Management or Marketing
Individuals Seeking Career Advancement in Event Marketing
Average Completion Time
2 Weeks
Accreditation
3 CPD Hours
Level
Advanced
Start Time
Anytime
100% Online
Study online with ease.
Unlimited Access
24/7 unlimited access with pre-recorded lectures.
Low Fees
Our fees are low and easy to pay online.
The Metropolitan School of Business and Management (MSBM) is an Ed-...