Description

This course provides a holistic perspective on market planning by examining both external and internal environments. From dissecting industry competitiveness using Porter's Five Forces to strategic analysis with McKinsey's Seven S Model, participants will gain insights into the intricacies of effective marketing strategies.

After the successful completion of the course, you will be able to learn about the following,

Develop the ability to define and understand the components of the marketing environment.

Acquire knowledge and skills related to implementing innovation in marketing strategies.

Gain proficiency in conducting PESTLE analysis to assess external factors influencing business environments.

Understand and apply the BCG matrix for strategic analysis of a product or business portfolio.

Develop a comprehensive understanding of Porter's Five Forces model for analyzing industry competitiveness.

Explore the role of marketing in Corporate Social Responsibility (CSR) initiatives.

Familiarize yourself with McKinsey's Seven S Model for organizational analysis and strategic planning.

Discover the nuances of the marketing environment with a focus on PESTLE analysis and strategic innovation. Dive into tools like the BCG matrix for product portfolio evaluation and explore the role of marketing in Corporate Social Responsibility (CSR). This course ensures a well-rounded understanding of essential frameworks for designing impactful marketing plans.

This course empowers participants to navigate the complexities of marketing by examining external and internal dynamics. From mastering PESTLE analysis for environmental assessment to leveraging McKinsey's Seven S Model for strategic planning, participants will acquire the expertise needed for diverse roles, including Marketing Strategist, CSR Manager, and Market Analyst.

VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight.

Navigating the MSBM Study Portal Watch this video to gain further insight.

Interacting with Lectures/Learning Components Watch this video to gain further insight.

Understanding External and Internal Environment for designing a market plan Self-paced pre-recorded learning content on this topic.

External and Internal Environment for Designing a Market Plan Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

Marketing Strategist

Market Analyst

Corporate Social Responsibility Manager

Strategic Planner

Innovation Specialist

Product Portfolio Manager

Industry Analyst

Marketing Environment Analyst

Average Completion Time

2 Weeks

Accreditation

3 CPD Hours

Level

Advanced

Start Time

Anytime

100% Online

Study online with ease.

Unlimited Access

24/7 unlimited access with pre-recorded lectures.

Low Fees

Our fees are low and easy to pay online.

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Professional Certificate Course in External and Internal Environment for Designing Marketing Plan in London 2024

By Metropolitan School of Business & Management UK

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