Description

This course aims to provide the learners with an in-depth understanding of online brand positioning and marketing strategies. Upon completion of this course, learners will be equipped with the knowledge and skills to establish a strong brand image and develop effective marketing strategies that cater to the online market.

After the successful completion of the course, you will be able to learn about the following,

Online Brand Positioning Strategy.

Ways to Establish Brand Trust Online.

Concept and Advantages of Online Marketing Synergy.

Outsourcing and in-house branding.

Concept of global and local marketing.

Significance of Localised Branding and Global Branding.

Steps to Create Localisation in Branding.

Financial Impact of Good Branding.

Concept of Brand Perception.

Ways to Measure Brand Perception.

Tools to measure brand awareness.

Key Performance Indicators or KPI For Brand Success.

Steps in Continuous Brand Improvement.

Calculating ROI for Branding.

The course will cover various topics related to online brand positioning and marketing. The course will start with an introduction to online brand positioning strategy, followed by the ways to establish brand trust online. The concept and advantages of online marketing synergy will also be discussed.

VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight.

Navigating the MSBM Study Portal Watch this video to gain further insight.

Interacting with Lectures/Learning Components Watch this video to gain further insight.

Concepts in Digital Branding Self-paced pre-recorded learning content on this topic.

Concepts in Digital Branding Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

Marketing Managers

Brand Managers

Digital Marketing Managers

Social Media Managers

E-commerce Managers

Business Owners

Marketing Consultants

Advertising Executives

Sales Managers

Product Managers

Average Completion Time

2 Weeks

Accreditation

3 CPD Hours

Level

Advanced

Start Time

Anytime

100% Online

Study online with ease.

Unlimited Access

24/7 unlimited access with pre-recorded lectures.

Low Fees

Our fees are low and easy to pay online.

Course Images

Professional Certificate Course in Concepts in Digital Branding in London 2024

By Metropolitan School of Business & Management UK

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