Description

Boost Your Career with Apex Learning and Get Noticed By Recruiters in this Hiring Season! Save Up To £4,169 and get Hard Copy + PDF Certificates + Transcript + Student ID Card worth £160 as a Gift - Enrol Now

'If eyes are the windows to the soul, then shop windows are just as revealing. They reveal the soul of the shop.' - Debra Templar, the founder and owner of the Templar Group.

Wondering why all the time you love the dresses or shops that display lovely mannequins? It happens as they choose the best outfit for the dummy. If you want to learn the tips for increasing your sales through practical ways, the Visual Merchandising Diploma course is designed for you.

Merchandising refers to the activities of promoting sales or goods. Then what is Visual Merchandising? Simply, it means the visual presentation for boosting your sales. Visual Merchandising is the technique when products or services are highlighted for attracting, engaging, and motivating the customers. One of the best ways of Visual Merchandising is the use of dummy or mannequins.

The course provides a masterclass in interior and exterior design work, utilising displays, products, and logos to target a paying audience. You will be taught how to use mannequins and fixtures to draw attention, and then subliminally direct people to the stock and products that you want to highlight. Learn the secrets to shopping success by enrolling now

Become a 'secret weapon' in the dynamic retail industry and use your artistic skills to attract customers and make sales.

This engaging and comprehensive course presents all the techniques that an accomplished Visual Merchandiser will use to catch the consumer's eye.

If you work with retail displays or are thinking about opening your own store, this specialist course is for you. From Visual Merchandising to Window Display Skills, learn the tools to plan, design and create innovative retail environments and enhance the customer experience.

Experienced tutors and mentors will be there for you whenever you need them, and solve all your queries through email and chat boxes.

Along with this course, you will get 10 premium courses, an original hardcopy, 11 PDF Certificates (Main Course + Additional Courses) Student ID card as gifts.

This Bundle Consists of the following Premium courses:

Course 01: Visual Merchandising

Course 02: Mastering Colour - Architectural Design & Interior Decoration

Course 03: Basic Product Management

Course 04: Retail Management - Level 5

Course 05: Warehouse

Course 06: Strategic Planning and Analysis for Marketing

Course 07: Business Branding

Course 08: Customer Relationship Management

Course 09: Sales: Psychology of Customers

Course 10: Effective Communication Skills Diploma

Course 11: Product Photography

So, enrol now to advance your career!

Benefits you'll get choosing Apex Learning:

Pay once and get lifetime access to 11 CPD courses

Free e-Learning App for engaging reading materials & helpful assistance

Certificates, student ID for the title course included in a one-time fee

Free up your time - don't waste time and money travelling for classes

Accessible, informative modules designed by expert instructors

Learn at your ease - anytime, from anywhere

Study the course from your computer, tablet or mobile device

CPD accredited course - improve the chance of gaining professional skills

Gain valuable knowledge without leaving your home

How will I get my Certificate?

After successfully completing the course you will be able to order your CPD Accredited Certificates (PDF + Hard Copy) as proof of your achievement.

PDF Certificate: Free (Previously it was £6*11 = £66)

Hard Copy Certificate: Free (For The Title Course: Previously it was £10)

Curriculum

Course 01: Visual Merchandising

Module 01:
Introduction

Module 02:
Store Layouts

Introduction to Store Layouts

Role of a Store Planner

Techniques for Creating Effective Store Layouts

Aims and Purposes of Store Layouts

Putting Together the Layouts

Module 03:
Exterior Design

Exterior Signs

Marquees and Banners

Walks and Entries

Landscaping

Window Displays

Module 04:
In-Store Design

Creating an Appealing Store Atmosphere

Lighting

Colour

Music and Scent

How Exciting Should a Store Be?

Module 05:
Mannequins in Visual Merchandising

Dressing A Mannequin

Securing A Mannequin

Grouping Mannequins

Maintenance

Importance of Mannequins

Module 06:
Display Fixtures

Different Types of Display Fixtures

Horizontal Fixtures

Vertical Fixtures

Shop Fits, Vendor and Specialist Fixtures

Wall Fixtures

Module 07:
The Role of a Visual Merchandiser

The Day-To-Day Role of a Visual Merchandiser

Visual Merchandising for Department Stores

Visual Merchandising for Multiple Chain Stores

Small Stores Visual Merchandising

Measuring Success

Visual Merchandising Module 08:
Challenges of Modern Visual Merchandising

Deficiency of New Technologies

Limited Display Space

Budget Constraints

Lack of Flexibility

Traditional Blueprints

Course 02: Mastering Colour - Architectural Design & Interior Decoration

Introduction

The Impact of Fashion and Colour Trends

Colour Terminology

Colour Basics and Neutral Colours

Warm vs. Cool Colours

Colour Schemes

Colour Ratios and Applications

Using Colour to Trick the Eye

Conclusion

Course 03: Basic Product Management

Module 01: Course Introduction - Product

Module 02: Definition of Product

Module 03: Classification of Product

Module 04: Consumer Goods

Module 05: Business Goods

Module 06: Levels of a Product

Module 07: Product Quality

Module 08: Product Mix

Module 09: Product Life Cycle

Module 10: Branding

Module 11: Branding Strategies

Module 12: Brand Equity

Course 04: Retail Management - Level 5

Introduction to Retail Management

Retail Strategy

Retail Buying and Merchandising

Retail Pricing

Supply Chain Management in Retailing

The Sales Process and Dealing with Customers at the Checkout

Importance of Consumer Behaviour

Taking Trends and Targeting Customers Effectively

The Importance of Communicating with Customers

Choosing a Retail Location

Retail Psychology

Negotiate the Right Deal with Suppliers

Develop Store Security Procedures

Management Skills for Leading Your Team

Selling in Multiple Channels

Retail Brand Management

Health & Safety for Retail Stores

Consumer Rights Act

Course 05: Warehouse

Fundamentals of Warehouse Management

Warehousing: Function, Benefits and Types of Warehousing

Core Functions Of A Warehouse Management System

Challenges Of Warehouse Management

Technology In The Warehouse

Supply Chain Management Concepts

Warehouse Management Technologies to Adopt

Order Picking in the Warehouse

Managing Warehouse Inventory

Organize the Storage of Inventory in a Warehouse

Inventory Management Techniques

Inventory Control Flow of Processing

Logistics and Supply Chain In A Warehouse

Inventory Classification In The Warehouse

The Role Of Human Resource management In A Warehouse

Warehouse Safety

Warehouse Cost Management

Improve Warehouse Efficiency and Reduce Costs

Course 06: Strategic Planning and Analysis for Marketing

An Introduction to Strategic Planning

Development of a Strategic Plan

Strategic Planning for Marketing

Strategic and Marketing Analysis

Internal Analysis

External Analysis

Market Segmentation, Targeting and Positioning

Course 07: Business Branding

Business Course Promo Video

Chapter1

Chapter2

Chapter3

Chapter4

Chapter5

Chapter6

Chapter7

Chapter8

Chapter9

Course 08: Customer Relationship Management

Module 01: Introduction to Customer Relationship Management (CRM)

Module 02: CRM Fundamentals

Module 03: CRM Strategies CRM Strategies

Module 04: Data Analysis in CRM

Module 05: CRM Databases

Module 06: Deepening Customer Relationship

Module 07: Handling Customer Complaints

Module 08: Future of CRM

Course 09: Sales: Psychology of Customers

Introduction

Introducing A.S.K - concentrating on 'A' for ATTRACT.

Section 3 The 'S' of A.S.K. - SERVING

Section 4 The K of A.S.K

Section 5 ...And lastly...

Course 10: Effective Communication Skills Diploma

Business Communication

Verbal and Non-verbal Communication

Written Communication

Electronic Communication

Communicating with Graphic

Effectively Working for Your Boss

Course 11: Product Photography

Photography 101 -Your Simple Outline!

Learning to shoot in Manual Mode

The 'Pre-Production' Phase

The Background

Lighting & Love

The Actual Photoshoot!

Post-Production Phase

The Final Word

CPD

110 CPD hours / points Accredited by CPD Quality Standards

Requirements

There is no time limit for completing this course; it can be studied in your own time at your own pace.

Career path

Having this various expertise will increase the value of your CV and open you up to multiple job sectors.

Certificates

Certificate of completion

Digital certificate - Included

Certificate of completion

Hard copy certificate - Included

You will get the Hard Copy certificate for the title course (Visual Merchandising) absolutely Free! Other Hard Copy certificates are available for £10 each.

Please Note: The delivery charge inside the UK is £3.99, and the international students must pay a £9.99 shipping cost.

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Visual Merchandising

By Apex Learning

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