Boost Your Career with Apex Learning and Get Noticed By Recruiters in this Hiring Season! Save Up To £4,169 and get Hard Copy + PDF Certificates + Transcript + Student ID Card worth £160 as a Gift - Enrol Now
'If eyes are the windows to the soul, then shop windows are just as revealing. They reveal the soul of the shop.' - Debra Templar, the founder and owner of the Templar Group.
Wondering why all the time you love the dresses or shops that display lovely mannequins? It happens as they choose the best outfit for the dummy. If you want to learn the tips for increasing your sales through practical ways, the Visual Merchandising Diploma course is designed for you.
Merchandising refers to the activities of promoting sales or goods. Then what is Visual Merchandising? Simply, it means the visual presentation for boosting your sales. Visual Merchandising is the technique when products or services are highlighted for attracting, engaging, and motivating the customers. One of the best ways of Visual Merchandising is the use of dummy or mannequins.
The course provides a masterclass in interior and exterior design work, utilising displays, products, and logos to target a paying audience. You will be taught how to use mannequins and fixtures to draw attention, and then subliminally direct people to the stock and products that you want to highlight. Learn the secrets to shopping success by enrolling now
Become a 'secret weapon' in the dynamic retail industry and use your artistic skills to attract customers and make sales.
This engaging and comprehensive course presents all the techniques that an accomplished Visual Merchandiser will use to catch the consumer's eye.
If you work with retail displays or are thinking about opening your own store, this specialist course is for you. From Visual Merchandising to Window Display Skills, learn the tools to plan, design and create innovative retail environments and enhance the customer experience.
Experienced tutors and mentors will be there for you whenever you need them, and solve all your queries through email and chat boxes.
Along with this course, you will get 10 premium courses, an original hardcopy, 11 PDF Certificates (Main Course + Additional Courses) Student ID card as gifts.
This Bundle Consists of the following Premium courses:
Course 01: Visual Merchandising
Course 02: Mastering Colour - Architectural Design & Interior Decoration
Course 03: Basic Product Management
Course 04: Retail Management - Level 5
Course 05: Warehouse
Course 06: Strategic Planning and Analysis for Marketing
Course 07: Business Branding
Course 08: Customer Relationship Management
Course 09: Sales: Psychology of Customers
Course 10: Effective Communication Skills Diploma
Course 11: Product Photography
So, enrol now to advance your career!
Benefits you'll get choosing Apex Learning:
Pay once and get lifetime access to 11 CPD courses
Free e-Learning App for engaging reading materials & helpful assistance
Certificates, student ID for the title course included in a one-time fee
Free up your time - don't waste time and money travelling for classes
Accessible, informative modules designed by expert instructors
Learn at your ease - anytime, from anywhere
Study the course from your computer, tablet or mobile device
CPD accredited course - improve the chance of gaining professional skills
Gain valuable knowledge without leaving your home
How will I get my Certificate?
After successfully completing the course you will be able to order your CPD Accredited Certificates (PDF + Hard Copy) as proof of your achievement.
PDF Certificate: Free (Previously it was £6*11 = £66)
Hard Copy Certificate: Free (For The Title Course: Previously it was £10)
Curriculum
Course 01: Visual Merchandising
Module 01:
Introduction
Module 02:
Store Layouts
Introduction to Store Layouts
Role of a Store Planner
Techniques for Creating Effective Store Layouts
Aims and Purposes of Store Layouts
Putting Together the Layouts
Module 03:
Exterior Design
Exterior Signs
Marquees and Banners
Walks and Entries
Landscaping
Window Displays
Module 04:
In-Store Design
Creating an Appealing Store Atmosphere
Lighting
Colour
Music and Scent
How Exciting Should a Store Be?
Module 05:
Mannequins in Visual Merchandising
Dressing A Mannequin
Securing A Mannequin
Grouping Mannequins
Maintenance
Importance of Mannequins
Module 06:
Display Fixtures
Different Types of Display Fixtures
Horizontal Fixtures
Vertical Fixtures
Shop Fits, Vendor and Specialist Fixtures
Wall Fixtures
Module 07:
The Role of a Visual Merchandiser
The Day-To-Day Role of a Visual Merchandiser
Visual Merchandising for Department Stores
Visual Merchandising for Multiple Chain Stores
Small Stores Visual Merchandising
Measuring Success
Visual Merchandising Module 08:
Challenges of Modern Visual Merchandising
Deficiency of New Technologies
Limited Display Space
Budget Constraints
Lack of Flexibility
Traditional Blueprints
Course 02: Mastering Colour - Architectural Design & Interior Decoration
Introduction
The Impact of Fashion and Colour Trends
Colour Terminology
Colour Basics and Neutral Colours
Warm vs. Cool Colours
Colour Schemes
Colour Ratios and Applications
Using Colour to Trick the Eye
Conclusion
Course 03: Basic Product Management
Module 01: Course Introduction - Product
Module 02: Definition of Product
Module 03: Classification of Product
Module 04: Consumer Goods
Module 05: Business Goods
Module 06: Levels of a Product
Module 07: Product Quality
Module 08: Product Mix
Module 09: Product Life Cycle
Module 10: Branding
Module 11: Branding Strategies
Module 12: Brand Equity
Course 04: Retail Management - Level 5
Introduction to Retail Management
Retail Strategy
Retail Buying and Merchandising
Retail Pricing
Supply Chain Management in Retailing
The Sales Process and Dealing with Customers at the Checkout
Importance of Consumer Behaviour
Taking Trends and Targeting Customers Effectively
The Importance of Communicating with Customers
Choosing a Retail Location
Retail Psychology
Negotiate the Right Deal with Suppliers
Develop Store Security Procedures
Management Skills for Leading Your Team
Selling in Multiple Channels
Retail Brand Management
Health & Safety for Retail Stores
Consumer Rights Act
Course 05: Warehouse
Fundamentals of Warehouse Management
Warehousing: Function, Benefits and Types of Warehousing
Core Functions Of A Warehouse Management System
Challenges Of Warehouse Management
Technology In The Warehouse
Supply Chain Management Concepts
Warehouse Management Technologies to Adopt
Order Picking in the Warehouse
Managing Warehouse Inventory
Organize the Storage of Inventory in a Warehouse
Inventory Management Techniques
Inventory Control Flow of Processing
Logistics and Supply Chain In A Warehouse
Inventory Classification In The Warehouse
The Role Of Human Resource management In A Warehouse
Warehouse Safety
Warehouse Cost Management
Improve Warehouse Efficiency and Reduce Costs
Course 06: Strategic Planning and Analysis for Marketing
An Introduction to Strategic Planning
Development of a Strategic Plan
Strategic Planning for Marketing
Strategic and Marketing Analysis
Internal Analysis
External Analysis
Market Segmentation, Targeting and Positioning
Course 07: Business Branding
Business Course Promo Video
Chapter1
Chapter2
Chapter3
Chapter4
Chapter5
Chapter6
Chapter7
Chapter8
Chapter9
Course 08: Customer Relationship Management
Module 01: Introduction to Customer Relationship Management (CRM)
Module 02: CRM Fundamentals
Module 03: CRM Strategies CRM Strategies
Module 04: Data Analysis in CRM
Module 05: CRM Databases
Module 06: Deepening Customer Relationship
Module 07: Handling Customer Complaints
Module 08: Future of CRM
Course 09: Sales: Psychology of Customers
Introduction
Introducing A.S.K - concentrating on 'A' for ATTRACT.
Section 3 The 'S' of A.S.K. - SERVING
Section 4 The K of A.S.K
Section 5 ...And lastly...
Course 10: Effective Communication Skills Diploma
Business Communication
Verbal and Non-verbal Communication
Written Communication
Electronic Communication
Communicating with Graphic
Effectively Working for Your Boss
Course 11: Product Photography
Photography 101 -Your Simple Outline!
Learning to shoot in Manual Mode
The 'Pre-Production' Phase
The Background
Lighting & Love
The Actual Photoshoot!
Post-Production Phase
The Final Word
CPD
110 CPD hours / points Accredited by CPD Quality Standards
Requirements
There is no time limit for completing this course; it can be studied in your own time at your own pace.
Career path
Having this various expertise will increase the value of your CV and open you up to multiple job sectors.
Certificates
Certificate of completion
Digital certificate - Included
Certificate of completion
Hard copy certificate - Included
You will get the Hard Copy certificate for the title course (Visual Merchandising) absolutely Free! Other Hard Copy certificates are available for £10 each.
Please Note: The delivery charge inside the UK is £3.99, and the international students must pay a £9.99 shipping cost.