Description

Set your business apart with the 'Branding Fundamentals for New Business' course, a comprehensive program designed to equip budding entrepreneurs and business owners with essential branding skills. This course is a journey through the core principles of effective branding, starting with an introduction to the psychological aspects of why people buy. Each section unfolds a new layer of branding knowledge, from understanding how to stand out as a business owner to mastering the art of storytelling in brand building. The curriculum intricately blends theoretical insights with practical applications, ensuring a well-rounded grasp of branding concepts.

Delve into the nuances of brand personality through character typology, the Japanese concept of Ikigai, and the Big Hairy Audacious Goal (BHAG) framework. The course further explores the creation of a strong brand identity, including the development of core values, mission, vision, and their application in real-world scenarios. Learners will also uncover the secrets behind successful naming strategies and brand architecture. The latter sections focus on the power of storytelling and visual identity, including how to collaborate effectively with designers to create a compelling brand image. This course is an essential toolkit for anyone aspiring to create a brand that resonates deeply with its target audience.

Learning Outcomes

Understand the psychological factors influencing consumer purchases.

Develop unique branding strategies to distinguish your business.

Master the art of creating and communicating a compelling brand story.

Learn the intricacies of visual identity and how to collaborate with designers.

Acquire practical skills in naming and building a coherent brand architecture.

Why choose this Branding Fundamentals for New Business course?

Unlimited access to the course for a lifetime.

Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course.

Structured lesson planning in line with industry standards.

Immerse yourself in innovative and captivating course materials and activities.

Assessments designed to evaluate advanced cognitive abilities and skill proficiency.

Flexibility to complete the Course at your own pace, on your own schedule.

Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience.

Unlock career resources for CV improvement, interview readiness, and job success.

Who is this Branding Fundamentals for New Business course for?

Entrepreneurs looking to establish a strong brand presence.

Business owners seeking to enhance their branding strategies.

Marketing professionals aiming to deepen their branding knowledge.

Start-up founders wanting to build a distinctive brand identity.

Designers and creatives interested in understanding the business aspects of branding.

Career path

Brand Manager: £28,000 - £50,000

Marketing Strategist: £30,000 - £55,000

Creative Director: £35,000 - £60,000

Brand Consultant: £32,000 - £52,000

Entrepreneur: Variable

Graphic Designer: £25,000 - £40,000

Prerequisites

This Branding Fundamentals for New Business does not require you to have any prior qualifications or experience. You can just enrol and start learning. This course was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection.

Certification

After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8.

Course Curriculum

Section 01
	1.1 Introduction	00:02:00
	1.2 Why Do People Buy?	00:05:00
Section 02
	2.1 Standout as a Business Owner	00:03:00
	2.2. Hybrid Model	00:01:00
	2.3. Character Typology	00:04:00
	2.4 Ikigai	00:02:00
	2.5. BHAG	00:02:00
Section 03
	3.1 Values	00:08:00
	3.2 Abilities	00:04:00
	3.3 Mission	00:08:00
	3.4 Vision	00:03:00
	3.5 How to Use Mission and Vision	00:03:00
Section 04
	4.1. What are Archetypes	00:04:00
	4.2. Paradise Archetypes	00:06:00
	4.3. Structure Bringer Archetypes	00:07:00
	4.4. Connection Seeker Archetypes	00:06:00
	4.5. Mark Leaver Archetypes	00:06:00
Section 05
	5.1. Importance of Naming	00:06:00
	5.2. Basic Naming Approaches	00:05:00
	5.3. Special Circumstances on Naming	00:04:00
	5.4. Naming for Solopreneurs	00:03:00
	5.5. Brand Architecture	00:06:00
Section 06
	6.1. The Importance of Storytelling	00:02:00
	6.2. How to Write and Use a Brand Story	00:09:00
Section 07
	7.1. What is a Visual Identity	00:03:00
	7.2. Visual Identity Booklet	00:05:00
	7.3. Working with a designer and Final Notes	00:06:00
Resource
	Resource - Branding Fundamentals for New Business	00:00:00

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Branding Fundamentals for New Business

By Studyhub UK

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