Digital Leadership

Description

Become a Certified Digital Leader

Designed for:

IT managers and business managers

Consultants

Project managers

Key take aways from this leadership course (non-technical):

Be comfortable with digital trends and technologies

Leverage digital for your business

Organise digital and manage digital transformation successfully

Module 1 - Digital concepts

Digital building blocks

Digital lifecycle

Big Data strategy

Module 2 - Digital strategy

Strategy

Golden triangle of digital transformation

Opportunity analysis

Module 3 - Digital marketing

Advertising

Funnels

E-commerce

Module 4 - Digital economy

Competitive landscape

Influencers

Legislation

Module 5 - Digital finance

Digital investments

Defining budgets for digital

ROI of digital marketing

Module 6 - Information risks

Information security concepts

AI risks

Privacy and Intellectual Property

Module 7 - Organising digital

Organisational design

Iterative approaches

Module 8 - Leading the digital workforce

Digital mindset

Robots & human workforce

Industry 4.0

Module 9 - Leading Digital Transformation programmes

Product development & Innovation

Programme management

Organisational change

Case studies

3 business cases