Description

Master the essentials of effective Product Management with our comprehensive course. Whether you're a seasoned professional or new to the field, this course equips you with essential skills and knowledge to navigate every stage of a product's lifecycle.

Key Features:

CPD Certified

Free Certificate from Reed

CIQ Approved

Developed by Specialist

Lifetime Access

In the Product Management course, learners will gain comprehensive knowledge and skills essential for successfully managing products throughout their lifecycle. They will understand how to develop new products effectively and create solid product plans. Marketing basics will be covered, enabling learners to develop strategies that enhance product visibility and appeal. Pricing strategies will be explored, helping learners grasp the intricacies of setting competitive prices. Channels management will be taught, showing learners how to effectively distribute products to reach target markets. Financial analysis skills will be honed, ensuring learners can assess product profitability and financial health.

They will also learn about product lifecycle stages, enabling them to make informed decisions on product evolution and sustainability. Lastly, learners will understand the importance of analyzing product portfolios and classifying products based on market demands and business goals. This course equips learners with practical skills vital for successful product management in diverse business environments.

Course Curriculum

Module 01: Introduction to Product Management

Module 02: New Product Development

Module 03: Developing the Product Plan

Module 04: Basics of Marketing for Products

Module 05: Product Pricing Strategy

Module 06: Channels Management

Module 07: Financial Analysis for Product Management

Module 08: Levels of a Product and Product Life Cycle

Module 09: Product and Brand Portfolio Analysis

Module 10: Product Classification

Learning Outcomes:

Understand the fundamentals of product development and management strategies.

Create effective product plans aligned with business objectives and market needs.

Implement product pricing strategies to maximize profitability and market competitiveness.

Analyze financial data to make informed decisions in product management.

Evaluate product life cycles and apply appropriate marketing strategies.

Conduct portfolio analysis to optimize product and brand performance.

CPD

10 CPD hours / points Accredited by CPD Quality Standards

Product Management: Product Plan, Pricing, Marketing and Life Cycle 2:08:09 1: Module 01: Introduction to Product Management 09:27 2: Module 02: New Product Development 13:24 3: Module 03: Developing the Product Plan 13:28 4: Module 04: Basics of Marketing for Products 11:21 5: Module 05: Product Pricing Strategy 13:06 6: Module 06: Channels Management 12:59 7: Module 07: Financial Analysis for Product Management 13:26 8: Module 08: Levels of a Product and Product Life Cycle 10:44 9: Module 09: Product and Brand Portfolio Analysis 15:04 10: Module 10: Product Classification 14:10 11: CPD Certificate - Free 01:00

Who is this course for?

Business professionals seeking advanced product management skills.

Marketing managers interested in product strategy enhancement.

Entrepreneurs aiming to develop and launch new products effectively.

Graduates looking to specialize in product management roles.

Individuals transitioning into product management careers.

Career path

Product Manager

Marketing Analyst

Brand Strategist

Market Research Analyst

Business Development Manager

Pricing Analyst

Certificates

Digital certificate

Digital certificate - Included

Reed Courses Certificate of Completion

Digital certificate - Included

Will be downloadable when all lectures have been completed.

Course Images

Product Management: Product Plan, Classification, Pricing, Marketing and Life Cycle

By Online Training Academy

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