Principles of Marketing Theory Course

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Module 01: Scope and Purpose of Socially Responsible Marketing

Module 02: Significance of Brand and Reputation to Sales Performance

Module 03: Significance of Customer Loyalty to the Achievement of Marketing Objectives

Module 04: Valid and Reliable Marketing Data for Segmenting the Market

Module 05: Marketing Data Collection Methods

Module 06: Market Segmentation

Module 07: Cluster Customers With Similar Characteristics

Module 08: How Core Values Are Expressed

Module 09: How a Range of Products May Appeal to Different Market Segments

Module 10: Role of Marketing in Enhancing the Sale of Products and/or Services

Module 11: Customer Relationship Management (CRM) Activities and Systems

Module 12: Marketing Key Performance Indicators

Module 13: The Requirements of Socially Responsible Marketing Campaigns

Understand the importance of socially responsible marketing strategies.

Analyze the impact of brand reputation on sales performance metrics.

Evaluate customer loyalty's role in achieving marketing objectives effectively.

Apply valid and reliable methods for marketing data segmentation.

Implement various marketing data collection techniques for business insights.

Utilize market segmentation strategies to target diverse customer groups effectively.

Marketing professionals seeking advanced theoretical knowledge.

Business students focusing on marketing theory and principles.

Entrepreneurs aiming to enhance their marketing strategy skills.

Individuals interested in understanding consumer behaviour and segmentation.

Professionals looking to expand their knowledge in marketing analytics.

Market Research Analyst

Brand Manager

Digital Marketing Specialist

Advertising Executive

Public Relations Manager

Customer Relationship Manager