Booking options
£12
£12
On-Demand course
3 hours
All levels
Market research is the compass that guides successful businesses through the ever-changing landscape of consumer preferences and market trends. This course invites you to delve into the art and science of gathering, analysing, and interpreting data to make informed decisions that matter. By focusing on case studies, it offers a clear window into how market research shapes strategies across various industries — all from the comfort of your own space, with no need to attend in person.
Designed for those who appreciate a sharp, practical approach, the course blends theory with real examples, helping you understand how data insights translate into meaningful outcomes. Whether you're an aspiring analyst or a professional seeking to sharpen your acumen, this course will enhance your ability to spot opportunities and avoid costly mistakes — all while keeping the tone light, professional, and refreshingly straightforward.
Learning Outcomes:
Develop an understanding of the principles and practices of market research
Learn to conduct effective PESTLE and SWOT analysis
Develop analytical skills for conducting market analysis and segmentation
Learn to evaluate market potential and consumer needs
Be able to create comprehensive market research reports
The "Learn with Case Study - Market Research" course is designed to provide a comprehensive understanding of the principles and practices that underpin successful market research. Through engaging case studies and informative modules, learners will gain insights into the basics of market research, advanced techniques for conducting PESTLE and SWOT analysis, effective strategies for assessing consumer needs and preferences, and methods for evaluating market potential and determining the best course of action.
By the end of the course, learners will be equipped with the knowledge and skills to create comprehensive market research reports that drive business growth and success. Whether you're an entrepreneur looking to launch a new product or a seasoned marketing professional seeking to enhance your research skills, this course is a must-have for anyone interested in the world of marketing.
Learn with Case Study - Market Research Course Curriculum
Section 01: Introduction
Intro to Case Study 2
Section 02: Case Study
Definition
Company Overview
Company Vision and Mission Statement
IRIC Mileposts
Company Product Portfolio
Company Financial Performance
Objective
Key Observations
Market Research Strategy
Pre Market Research Ethos
Geo Assessment Profile
Market Research Audit
PESTLE Analysis
Market Analysis
Market Segmentation
Market Segmentation Continue
SWOT Analysis
Market REsearch Architecture
Market Research Process
Market Research Process Continue
Report Structure and Course Contents
Evaluation and Course Correction
Objective Realization and Impact Analysis
How is the course assessed?
Upon completing an online module, you will immediately be given access to a specifically crafted MCQ test. For each test, the pass mark will be set to 60%.
Exam & Retakes:
It is to inform our learners that the initial exam for this online course is provided at no additional cost. In the event of needing a retake, a nominal fee of £9.99 will be applicable.
Certification
Upon successful completion of the assessment procedure, learners can obtain their certification by placing an order and remitting a fee of __ GBP. £9 for PDF Certificate and £15 for the Hardcopy Certificate within the UK ( An additional £10 postal charge will be applicable for international delivery).
10 CPD hours / points Accredited by CPD Quality Standards
Entrepreneurs looking to launch a new product
Marketing professionals seeking to enhance their research skills
Business students interested in the field of marketing
Sales professionals interested in market research
Anyone interested in gaining a comprehensive understanding of market research
Market Research Analyst: £20,000 - £40,000 per year
Marketing Manager: £30,000 - £80,000 per year
Sales Manager: £25,000 - £70,000 per year
Product Manager: £30,000 - £75,000 per year
Business Development Manager: £25,000 - £70,000 per year
Certificate of completion
Digital certificate - £9
You can apply for a CPD Accredited PDF Certificate at the cost of £9.
Certificate of completion
Hard copy certificate - £15
Hard copy can be sent to you via post at the expense of £15.
With a team of industry professionals producing and delivering our course content, you can be sure the skills and knowledge you learn apply to your career aspirations in manag...