Booking options
£12

£12
On-Demand course
2 hours
All levels
The B2B Sales & Marketing Course focuses on how organisations attract, engage, and retain business clients in competitive markets. Content explores buyer behaviour, decision-making cycles, and relationship-led selling, alongside modern B2B marketing methods such as account-based strategies, digital outreach, and content-driven lead generation. Clear explanations break down how sales and marketing align to support long-term revenue growth, using language that speaks to professionals rather than jargon. Concepts are presented logically, making complex B2B processes easier to understand without overcomplication.
Attention is also given to planning, measurement, and performance analysis, including pipelines, conversion metrics, and campaign evaluation. Learners gain insight into structuring value propositions, managing client relationships, and communicating credibility in high-value B2B environments. The tone remains professional with a light touch of humour, keeping learning engaging while staying focused on commercial outcomes. Designed for online study, the course suits individuals looking to strengthen knowledge of B2B sales and marketing principles that influence strategic decision-making across industries.
Key Features
The B2B Sales & Marketing course includes the following offers:
CPD Quality Standards Accredited B2B Sales & Marketing Course
Lifetime Access
No Hidden Fees
24/7 Tutor Support
Certificate Available with reasonable price
Discover a wealth of learning opportunities with our diverse range of online courses including B2B Sales & Marketing. From professional development to personal enrichment, we offer courses in a variety of subjects including business, technology, arts, languages, and more. This B2B Sales & Marketing course is carefully curated by industry experts and delivered through engaging multimedia content, interactive quizzes, and hands-on projects to ensure an immersive learning experience.
Curriculum
Module 1: Introduction To B2B Sales And Marketing
Module 2: Understanding The B2B Buyer
Module 3: Creating A B2b Marketing Strategy
Module 4: Sales And Marketing Alignment
Module 5: Building A B2b Sales Team
Module 6: B2b Lead Generation
Module 7: B2B Sales Techniques
Module 8: Customer Relationship Management
Module 9: Global B2b Sales And Marketing
Why This Online Course is Better for You:
Unlike traditional classroom settings, our online B2B Sales & Marketing course offers flexibility and convenience tailored to fit your busy lifestyle. With 24/7 access to B2B Sales & Marketing course materials and the ability to learn at your own pace, you can study whenever and wherever it's most convenient for you. Plus, our online platform provides a supportive community of fellow learners and dedicated instructors to guide you every step of the way.
Our B2B Sales & Marketing course is designed for anyone eager to expand their knowledge and skills, regardless of their background or experience level. Whether you're a working professional looking to upskill, a student seeking supplemental education, or an enthusiast pursuing a passion project, our courses are accessible to learners of all ages and abilities.
Invest in your future and unlock new career opportunities with our online B2B Sales & Marketing course. Gain valuable skills and credentials that are in high demand in today's competitive job market. Whether you're looking to switch careers, climb the corporate ladder, or start your own business, our B2B Sales & Marketing course provide the expertise and certification you need to succeed.
Digital certificate
Digital certificate - £9
Hard copy certificate
Hard copy certificate - £15
A Hardcopy Certificate (international): £15 + £10 (postal charge) = £25