Crisis Media Training

Description

In a world focused on digital media, 24-hour news channels and social channels, it’s really important to communicate with your audience – there are lots of opportunities to do this if you are interviewed by journalists. There’s the chance to deliver expert comments or take part in in-depth features or give a quote about your business or organisation. The media wants to stay relevant and engaged with its audience and you can play a part in that and talk to your audience.

In our Broadcast Media Training Courses, we will teach you the best ways to share your story, how to answer those difficult questions and present yourself with confidence and style. This means you will capitalise on every opportunity. Our broadcast media and media interview training courses include:

There are many reasons why businesses and organisations suddenly find themselves trending on social media or being talked about in the broadcast media. When something goes wrong, your every move is watched and then commented on online, putting you and your teams under even more pressure. So if the worst should happen and you find yourself or your company or business suddenly in the public eye, you need to be prepared. We’ll help you learn how to manage your response ensuring clarity and confidence. It’s vital you don’t leave a vacuum for others to fill so let us help you respond effectively.

Brand reputation is the most important asset we have in the digital media age. Audiences want to engage with organisations which have credibility and authenticity. A crisis – not always of your making – can quickly undermine that if it’s handled badly. Communication is at the heart of crisis media training and we can show you how to deal with a wide range of situations, address concerns and criticism and ensure your message reaches audiences under the most pressured circumstances.

Crisis Media Training isn’t just for the most senior CEO’s or Managing Directors. In order to support the authenticity of your response it’s important the people on the ground can talk to the public. And in the age of social media, if you’re talking to the public, you’re talking to the media. So the people dealing with the crisis are the people who should know how to communicate in a crisis. There are times when the top bosses must talk as they are accountable and are happy to demonstrate that level of responsibility. But the media will also ask to talk to the people handling the problem and we can show them how.

We can help you create the perfect training to stress test your messaging and make sure you’re ready to deliver your message if you find yourselves unexpectedly in the news. We’ll help you deal with challenging questions and diffuse the most tense of interviews. But our main criteria is that we design the training you want so we’ll work with you to create the perfect course. All you have to do is give one of our friendly team a ring on 0754 533 4269 or email us.