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SAM03: Consumer-directed Advertising and Online Promotion of Prescription Drugs in the USA

SAM03: Consumer-directed Advertising and Online Promotion of Prescription Drugs in the USA

  • 30 Day Money Back Guarantee
  • Completion Certificate
  • 24/7 Technical Support

Highlights

  • On-Demand course

  • 1 hour

  • Beginner level

Description

Advertisements and promotional labeling of prescription drugs in the USA must comply with statutory and regulatory requirements. Advertising and promotion are also subject to guidance from the Food and Drug Administration (FDA) and from industry and professional codes of practice. By identifying the requirements and summarizing the extensive guidance that applies, this course and its companions will help you to advertise and promote your products without incurring legal or regulatory sanctions.

Unlike the great majority of other countries, the advertising of prescription drugs directly to consumers is permitted in the USA. Spending by drug companies on direct-to-consumer (DTC) advertising of prescription drugs has increased more than four-fold over two decades, with a dramatic increase in the number of TV ads. In addition, the Internet and social media platforms have increasingly enabled companies to engage more actively with the public.

In addition to those that apply to all advertising and promotion of prescription drugs, specific regulatory requirements and industry and regulatory guidances apply to DTC advertising and promotion, including online promotion, and we discuss these in this course.

Course Content

  1. SAM03: Consumer-directed Advertising and Online Promotion of Prescription Drugs in the USA

About The Provider

Zenosis
Zenosis
Dundee
We specialise in Pharmaceutical & Biotech courses for healthcare professionals, as well as a suite of essential courses for regulatory and statutory business compliance. As a member of the CPD, you can be assured that our courses meet exacting standards and deliver a compelli...
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