Description

Develop the commercial awareness, financial knowledge and strategic thinking capabilities, to influence the direction of the business

Course overview

Duration: 2 days (13 hours)

This course is aimed at managers who want to develop their commercial awareness, financial knowledge and strategic thinking capabilities, so that they can influence the direction of their business and deliver to their full potential.

Day one of the course provides the skills and insights to make sense of your company’s financial position and performance.

Day two helps delegates to consider the strategic thinking tools required to plot the forward course needed to maximise the potential of the business.

As well as looking at how to make effective business decisions, this course gives a good grounding in finance and profitability. As a two day programme, day one provides the skills and insights to make sense of the company’s financial position and performance. Day two then considers the strategic thinking tools needed to plot the forward course needed to maximise the potential of the business.

Objectives

By the end of the course you will be able to:

An understanding of the balance sheet, profit and loss account, cash flow and statutory and management accounts

Learnt to correctly employment key financial ratios to analyse your business

A practical definition of strategy

analysis tools to examine the current environment and capabilities

Steps to devise a mission and vision statement

Recognition of the skills and resources needed to achieve the vision

Generation of appropriate strategic and tactical commercial objectives

Content

What is Strategy

Defining Strategy

Strategic thinking

Strategic models

Commercial thinking – what is money?

Where are we now

STEEPLE analysis

SWOT Analysis

P&E forces at work

Political distortions in capitalist markets

Where are we trying to get to

Setting the mission and vision

Creating a BHAG

Strategies for deflation and inflation

The role of banks

Commercial and investment banking

Fractional reserving

Securitisation

How to get there

Skill gap analysis

Business Process Re engineering

The role of creativity

How to get there

Getting the team on board

Individual and team motivation

The power of the brand

Overcoming challenges

Debt and deleveraging

Change management

Creating value

Discounted Cash Flows

Building the business case

Asset Valuation techniques

Making it happen

Turning Strategic Thinking into Strategic Plans

Scenario planning for an uncertain future

Creating commitments and lock in

Discussion and review

Time will be set aside during the course for review sessions with time for questions, answers and action learning.

Course Images

Strategic Commercial Awareness

By Underscore Group

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