Booking options
£12
£12
On-Demand course
1 hour
All levels
The Marketing Communications Course offers a thorough exploration into the essentials of effective marketing communication strategies. Whether you're looking to grasp the fundamentals or refine your existing knowledge, this course provides a solid foundation in crafting clear, persuasive messages that connect with target audiences across diverse media. Understanding the core principles of messaging, branding, and campaign planning is essential for anyone keen on mastering the art of communication in marketing.
In a rapidly evolving digital landscape, the ability to communicate effectively is more crucial than ever. This course equips learners with the necessary tools to design and implement marketing communications that resonate. You'll dive into the various forms of media used in marketing, learn how to craft compelling narratives, and discover how to create integrated campaigns that drive results. Each module is crafted with precision, ensuring you gain not only knowledge but a broader understanding of how to navigate the marketing world with confidence and clarity.
Key Features
CPD Accredited
FREE PDF + Hardcopy certificate
Fully online, interactive course
Self-paced learning and laptop, tablet and smartphone-friendly
24/7 Learning Assistance
Discounts on bulk purchases
Course Curriculum of Marketing Communications Course
Lesson 01: Introduction to Marketing Communication
Lesson 02: Communication Theory (Murf Version)
Lesson 03: Ethics in Marketing Communications
Lesson 04: Understanding Consumer Mindset (Customer Decision-Making Process)
Lesson 05: The Marketing Communication Mix
Learning Outcomes:
Grasp Marketing Communication basics for a strong foundation.
Navigate ethical challenges in Marketing Communications.
Analyse consumer mindset for effective decision-making.
Master the art of crafting the Marketing Communication Mix.
Develop persuasive skills to engage and influence target audiences.
Accreditation
This course is CPD Quality Standards (CPD QS) accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field.
10 CPD hours / points Accredited by CPD Quality Standards
Business professionals seeking marketing insights.
Individuals interested in understanding consumer behaviour.
Students eager to expand their marketing knowledge.
Entrepreneurs looking to boost their marketing efforts.
Anyone eager to explore the exciting realm and power of marketing communications.
Public Relations Specialist
Advertising Copywriter
Marketing Communications Specialist
Market Research Analyst
Content Marketing Manager
Brand Manager
Digital certificate
Digital certificate - Included
Once you've successfully completed your course, you will immediately be sent a FREE digital certificate.
Hard copy certificate
Hard copy certificate - Included
Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK).
For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10.
Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.
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