Description

The Marketing Communications Course offers a thorough exploration into the essentials of effective marketing communication strategies. Whether you're looking to grasp the fundamentals or refine your existing knowledge, this course provides a solid foundation in crafting clear, persuasive messages that connect with target audiences across diverse media. Understanding the core principles of messaging, branding, and campaign planning is essential for anyone keen on mastering the art of communication in marketing.

In a rapidly evolving digital landscape, the ability to communicate effectively is more crucial than ever. This course equips learners with the necessary tools to design and implement marketing communications that resonate. You'll dive into the various forms of media used in marketing, learn how to craft compelling narratives, and discover how to create integrated campaigns that drive results. Each module is crafted with precision, ensuring you gain not only knowledge but a broader understanding of how to navigate the marketing world with confidence and clarity.

Key Features

CPD Accredited

FREE PDF + Hardcopy certificate

Fully online, interactive course

Self-paced learning and laptop, tablet and smartphone-friendly

24/7 Learning Assistance

Discounts on bulk purchases

Course Curriculum of Marketing Communications Course

Lesson 01: Introduction to Marketing Communication

Lesson 02: Communication Theory (Murf Version)

Lesson 03: Ethics in Marketing Communications

Lesson 04: Understanding Consumer Mindset (Customer Decision-Making Process)

Lesson 05: The Marketing Communication Mix

Learning Outcomes:

Grasp Marketing Communication basics for a strong foundation.

Navigate ethical challenges in Marketing Communications.

Analyse consumer mindset for effective decision-making.

Master the art of crafting the Marketing Communication Mix.

Develop persuasive skills to engage and influence target audiences.

Accreditation

This course is CPD Quality Standards (CPD QS) accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field.

CPD

10 CPD hours / points Accredited by CPD Quality Standards

Who is this course for?

Business professionals seeking marketing insights.

Individuals interested in understanding consumer behaviour.

Students eager to expand their marketing knowledge.

Entrepreneurs looking to boost their marketing efforts.

Anyone eager to explore the exciting realm and power of marketing communications.

Career path

Public Relations Specialist

Advertising Copywriter

Marketing Communications Specialist

Market Research Analyst

Content Marketing Manager

Brand Manager

Certificates

Digital certificate

Digital certificate - Included

Once you've successfully completed your course, you will immediately be sent a FREE digital certificate.

Hard copy certificate

Hard copy certificate - Included

Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK).
For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10.
Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.

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Marketing Communications Course

By Training Express

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