Description

In the contemporary world, the art and science of marketing are no longer mere addition but the heartbeat of successful businesses. Enter the realm of 'Principles of Marketing - Online Course', an immersive journey that offers a meticulous exploration into the heartlands of modern marketing principles. With this course, gain theoretical insight and understand how these principles morph and adapt to the ever-evolving commercial landscapes.

From foundational concepts to strategic execution, the course delves deep into the nuances of marketing, demystifying its integral aspects. As businesses compete in a cluttered global market, mastering these principles can be the torchbearer for organisations, leading them to the pinnacle of success. Through this course, learners will navigate the marketing world with renewed confidence and a sharpened skill set, ready to implement transformative strategies for any venture they touch.

While some see marketing as a game of chance, equipped with the knowledge from this course, you will see it as a game of strategy. A strategy based on understanding, research, and deliberate actions, which, when executed correctly, can lead to unrivalled success.

Learning Outcomes

Understand the foundational concepts and theories behind marketing.

Recognise the significance of strategic marketing in the competitive market.

Comprehend the various external factors that influence marketing decisions.

Analyse market segments and the intricacies of consumer behaviour.

Implement product, branding, and pricing strategies effectively.

Ascertain the importance and application of various marketing channels.

Formulate and apply integrated marketing communication strategies.

Why buy this Principles of Marketing - Online Course?

Unlimited access to the course for forever

Digital Certificate, Transcript, student ID all included in the price

Absolutely no hidden fees

Directly receive CPD accredited qualifications after course completion

Receive one to one assistance on every weekday from professionals

Immediately receive the PDF certificate after passing

Receive the original copies of your certificate and transcript on the next working day

Easily learn the skills and knowledge from the comfort of your home

Certification

After studying the course materials of the Principles of Marketing - Online Course there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60.

Who is this course for?

Aspiring marketing professionals seeking a solid foundation in marketing principles.

Business owners and entrepreneurs aiming to enhance their marketing skills.

Students studying marketing or business-related courses.

Individuals interested in understanding how marketing strategies impact business success.

Prerequisites

This Principles of Marketing - Online Course does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Principles of Marketing - Online Course was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection.

Career path

Marketing Coordinator: Assist in implementing marketing strategies and campaigns.

Brand Manager: Oversee brand development and positioning in the market.

Market Research Analyst: Analyze market trends and consumer behavior.

Sales Representative: Promote and sell products to target customers.

Digital Marketing Specialist: Manage online marketing efforts and digital campaigns.

Course Curriculum

Module 01: Basics of Marketing
	Basics of Marketing	00:46:00
Module 02: The Marketing Process
	The Marketing Process	00:49:00
Module 03: Strategic Marketing
	Strategic Marketing	01:11:00
Module 04: Marketing Environment
	Marketing Environment	00:29:00
Module 05: Market Segmentations
	Market Segmentations	00:52:00
Module 06: Consumer Buying Behaviour
	Consumer Buying Behaviour	01:12:00
Module 07: Business Markets and Buying Behaviour
	Business Markets and Buying Behaviour	00:52:00
Module 08: Marketing Research
	Marketing Research	00:48:00
Module 09: Product Strategy
	Product Strategy	00:55:00
Module 10: Branding Strategy
	Branding Strategy	00:39:00
Module 11: Product Life Cycle
	Product Life Cycle	00:33:00
Module 12: Pricing Strategy
	Pricing Strategy	01:15:00
Module 13: Marketing Channels
	Marketing Channels	01:16:00
Module 14: Integrated Marketing Communications
	Integrated Marketing Communications	01:00:00
Module 15: Advertising and Sales Promotion
	Advertising and Sales Promotion	01:01:00
Module 16: Personal Selling and Public Relations
	Personal Selling and Public Relations	01:14:00
Module 17: Direct and Digital Marketing
	Direct and Digital Marketing	00:54:00
Assignment
	Assignment - Principles of Marketing - Online Course	00:00:00

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Principles of Marketing - Online Course

By Studyhub UK

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