Description

Our online Social Media Marketing (SMM) course is here to help anyone interested in digital marketing. It doesn't matter if you're a newbie or an expert; there's something for everyone.

At the start, we talk about social media. You'll learn why it's so important for businesses in today's world. We'll guide you in setting up your own SMM goals and picking the best social media platforms for your needs. This part also includes how to study your target market and how to audit your social media accounts.

Next, we delve into the world of content creation. We'll show you how to integrate your marketing strategies across all your chosen platforms. You'll also get to learn how to launch and manage successful social media campaigns. We provide hands-on exercises and use real-life examples to make your learning journey more meaningful.

Towards the end of the course, you'll learn how to measure and analyze your social media performance. Understanding these metrics is key to improving your strategies and growing your online presence. After completing the course, you'll receive a certificate to confirm your SMM skills. This course is designed to be a mix of theory and practical learning, ensuring you not only understand the concepts but also know how to apply them. Join us today and start your exciting journey in the world of SMM!

Learning outcome

Understand the importance and impact of social media marketing.

Learn to conduct market analysis and social media audits.

Develop compelling content and effective campaigns.

Gain skills in community management and customer service.

Master measuring, analyzing, and reporting on social media performance.

Why should I take this course?

Learn effective strategies for social media marketing.

Enhance your career prospects in digital marketing.

Understand how to analyze and report social media performance.

Acquire a skillset to boost your business or personal brand.

Earn a certificate to validate your skills.

Career Path

Social Media Marketer

Social Media Strategist

Digital Marketing Manager

Content Creator

Community Manager

Requirements

Basic knowledge of social media platforms.

Willingness to explore new marketing techniques.

Internet connection for online learning.

Course Curriculum

The Rise of Social Media
▶	What is Social Media	🕐 00:18:00
▶	The Growth of Social Media	🕐 00:10:00
Conducting Market Analysis
▶	Conducting Market Analysis	🕐 00:16:00
Auditing Social Media
▶	Auditing Social Media	🕐 00:26:00
Setting Goals and Selecting Platforms
▶	Corporate Culture and Social Media	🕐 00:12:00
▶	Social Media Goals vs. Business Goals	🕐 00:10:00
▶	Types of Social Media Platforms	🕐 00:08:00
Creating the Social Media Policy
▶	The Social Media Policy	🕐 00:40:00
▶	Creative Commons	🕐 00:21:00
Integrating Marketing Strategies
▶	Brand Marketing	🕐 00:27:00
▶	Keyword Selection	🕐 00:17:00
Developing Effective Content
▶	Content Marketing on Social Media	🕐 00:26:00
▶	Content Development	🕐 00:23:00
Understanding the Popular Platforms
▶	Understanding the Popular Platforms	🕐 03:34:00
Launching Successful Campaigns
▶	Traditional Website Advertising	🕐 00:37:00
▶	Social Media Documentation and Schedules	🕐 00:29:00
▶	Project Management Software	🕐 00:39:00
Managing the Community
▶	The Community Manager Role	🕐 00:26:00
▶	Importance of Voice Consistency	🕐 00:30:00
Providing Customer Service
▶	Organizational Customer Servicen	🕐 00:28:00
▶	Social Media Triage	🕐 00:14:00
▶	Online versus Personal Interactions	🕐 00:26:00
Measuring, Analyzing and Reporting
▶	Social Media Analytics	🕐 00:27:00
▶	Goal Value	🕐 00:43:00
The Social Media Strategist Career
▶	The Social Media Strategist Career	🕐 00:21:00

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Social Media Marketing (SMM) - Strategies

By Skill Up

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