Booking options
£12
£12
On-Demand course
42 minutes
All levels
Are you ready to dive into the dynamic world of marketing? Equip yourself with the essential skills and knowledge to thrive in today's competitive market with our comprehensive Diploma in Marketing (Level 3) program. Designed to provide you with a solid foundation in marketing principles, this course will empower you to excel in various marketing roles and unleash your creativity in driving business success.
Key Features:
CPD Certified
Free Certificate from Reed
CIQ Approved
Developed by Specialist
Lifetime Access
In the Diploma in Marketing (Level 3), learners gain a comprehensive understanding of marketing principles and strategies. They start by exploring the fundamental concept of marketing and its importance in business. Next, they delve into setting effective marketing goals and identifying various types of marketing approaches. Through studying the marketing mix and funnel, learners discover how to develop and implement successful marketing campaigns. They also learn from common marketing mistakes, equipping them with the knowledge to avoid pitfalls. Effective communication skills are emphasized, focusing on conveying messages to the right audience in the right way. Additionally, learners explore techniques for engaging with customers and building strong relationships through effective customer communications. This curriculum provides a solid foundation for individuals looking to pursue careers in marketing or enhance their existing skills in the field.
Course Curriculum
Module 01: What is Marketing
Module 02: Marketing Goals
Module 03: Common Marketing Types (I)
Module 04: Common Marketing Types (II)
Module 05: The Marketing Mix
Module 06: The Marketing Funnel
Module 07: Marketing Mistakes (I)
Module 08: Marketing Mistakes (II)
Module 09: Communicating the Right Way
Module 10: Customer Communications
Learning Outcomes:
Define marketing principles and strategies for effective business promotion.
Set measurable goals aligning with organisational objectives for marketing campaigns.
Identify various types of marketing strategies and their applications.
Analyse components of the marketing mix for optimal business outcomes.
Implement marketing funnel techniques to drive customer acquisition and retention.
Evaluate common marketing mistakes and develop strategies for mitigation.
10 CPD hours / points Accredited by CPD Quality Standards
Diploma in Marketing (Level 3) 42:07 1: Module 01: What is Marketing 05:43 2: Module 02: Marketing Goals 03:50 3: Module 03: Common Marketing Types (I) 04:57 4: Module 04: Common Marketing Types (II) 05:14 5: Module 05: The Marketing Mix 03:44 6: Module 06: The Marketing Funnel 03:06 7: Module 07: Marketing Mistakes (I) 04:02 8: Module 08: Marketing Mistakes (II) 03:27 9: Module 09: Communicating the Right Way 03:32 10: Module 10: Customer Communications 03:32 11: CPD Certificate - Free 01:00
Aspiring marketers seeking foundational knowledge in marketing strategies.
Small business owners aiming to enhance their marketing capabilities.
Marketing assistants looking to advance their understanding of marketing principles.
Professionals transitioning into marketing roles for career growth opportunities.
Students interested in pursuing further studies in marketing or related fields.
Marketing Coordinator
Social Media Manager
Digital Marketing Assistant
Sales Representative
Market Research Analyst
Brand Manager
Digital certificate
Digital certificate - Included
Reed Courses Certificate of Completion
Digital certificate - Included
Will be downloadable when all lectures have been completed.