Booking options
£10

£10
On-Demand course
3 hours
All levels
This Strategic Planning and Analysis for Marketing course focuses on how structured thinking and informed decision-making shape successful marketing direction. It explores the role of market analysis, audience insight, competitive positioning, and data interpretation in building clear, measurable marketing plans. Learners gain a strong understanding of how organisations align marketing objectives with wider business goals, ensuring campaigns are purposeful, consistent, and commercially sound. The course highlights how analytical frameworks support planning accuracy, reduce uncertainty, and improve long-term marketing performance.
Designed for modern marketing environments, the course examines planning cycles, performance evaluation, and strategic adjustment using insight-led approaches. Emphasis is placed on interpreting market trends, assessing risk, and refining marketing direction based on evidence rather than assumption. Content is delivered in a clear, engaging format that supports professional development while maintaining an approachable tone. On completion, learners are better equipped to contribute confidently to marketing discussions, planning meetings, and strategic reviews, with CPD certification adding recognised value to professional profiles.
Learning Outcomes of the Strategic Planning and Analysis for Marketing - CPD Certified Training:
Become fully familiar with the stages of the strategic planning process
Understand the role of marketing in strategic planning
Know how to define your vision, create a mission statement, perform a SWAT analysis and develop a strategy for achieving your goals
Have an excellent understanding of the most common barriers to marketing planning
Familiarise with the different types of marketing analysis
Learn how to use auditing tools and carry out an internal marketing audit
Deepen your knowledge of market segmentation, targeting and product positioning
Know how to identify and evaluate your competitor's strengths and weaknesses
Understand the key factors that influence consumer behaviour
This is where the Strategic Planning and Analysis for Marketing - CPD Certified comes in; its step-by-step lessons, tutor support, and CPD certification provides you with everything you need to become great at management.
The course comes with all the additional facilities that all One Education courses have. So, perks like uninterrupted 24/7 access to your course, study at any time from anywhere, and a 100% money-back guarantee comes as standard with the course.
The moment you enrol, you gain access to all of the 9 modules of the Strategic Planning and Analysis for Marketing - CPD Certified course. So, what are you waiting for? Start now, and we'll see you in the lessons.
Looking to gain the skills to develop a well-crafted, constructive marketing plan for your business? Then the Strategic Planning and Analysis for Marketing course is perfect for you. This step-by-step training course has been designed by industry experts, taking you through the strategic planning process in detail.
Whether you are an aspiring expert, Marketing Manager or Business Analyst, you will gain fundamental skills and knowledge needed to generate more sales for your business. It provides in-depth training and guidance on how to define your vision, create a mission statement, perform a SWAT analysis, and much much more.
By the end of the course, you will have the ability to develop a winning strategy for achieving your goals, with an understanding of how to use auditing tools and implement different types of marketing analysis. Not only that, but you will know about the factors that influence consumer behaviour and will have the expertise and knowledge to stand out from your competitors.
Course Assessment
You will immediately be given access to a specifically crafted MCQ test upon completing an online module. For each test, the pass mark will be set to 60%.
Exam & Retakes:
It is to inform our learners that the initial exam for this online course is provided at no additional cost. In the event of needing a retake, a nominal fee of £9.99 will be applicable.
Certification
Upon successful completion of the assessment procedure, learners can obtain their certification by placing an order and remitting a fee of £9 for PDF Certificate and £15 for the Hardcopy Certificate within the UK ( An additional £10 postal charge will be applicable for international delivery).
The Strategic Planning and Analysis for Marketing - CPD Certified training is ideal for highly motivated individuals or teams who want to enhance their professional skills and efficiently skilled employees.
There are no formal entry requirements for the course, with enrollment open to anyone!
Learn the essential skills and knowledge you need to excel in your professional life with the help & guidance from our Strategic Planning and Analysis for Marketing - CPD Certified training.
Certificate of completion
Digital certificate - £9
Certificate of completion
Hard copy certificate - £15
CPD Certification Service Accredited Certification
Hardcopy Certificate (within the UK): £15
Hardcopy Certificate (international): £15 + £10 (postal charge) = £25