Description

In the age of digital marketing, understanding web analytics is more important than ever. And when it comes to web analytics, Google Analytics is the gold standard. Our Google Analytics for Everyone course is designed to help you master the basics of Google Analytics and become a data-driven marketer in no time.

In this comprehensive course, you will learn everything you need to know about Google Analytics, including the structure of the tool, goal setting, user management, audience and acquisition tabs, conversion and dashboard tabs, intelligence tab, and email and export options. Each module is packed with examples that will help you understand how to use Google Analytics to optimise your marketing campaigns and drive more conversions.

Whether you are a business owner, marketer, or digital strategist, this course is perfect for anyone looking to gain a deeper understanding of web analytics and become a data-driven marketer. So why wait? Enrol in our Google Analytics for Everyone course today and start making informed marketing decisions that drive results!

Learning Outcomes:

Understand the basics of web analytics and the structure of Google Analytics

Set up and manage user accounts in Google Analytics

Set goals and track conversions using Google Analytics

Analyze website traffic using the audience and acquisition tabs

Create custom reports and dashboards using Google Analytics

Our Google Analytics for Everyone course is designed to help you become a data-driven marketer using Google Analytics. With 8 comprehensive modules, you will learn how to set up and manage user accounts, set goals, track conversions, analyse website traffic, and create custom reports and dashboards using Google Analytics.

This course is perfect for anyone looking to gain a deeper understanding of web analytics and become a data-driven marketer. Whether you are a business owner, marketer, or digital strategist, this course will help you master the skills you need to make informed marketing decisions and drive results.

â±â± Google Analytics for Everyone Course Curriculum

Section 01: Overview of Web Analytics

Section 02: Structure of Google Analytics

Section 03: Goal Setting

Section 04: User Management

Section 05: Audience Tab & Acquisition Tab

Section 06: Conversion Tab & Dashboard Tab

Section 07: Intelligence Tab

Section 08: Email & Export Options

How is the course assessed?

Upon completing an online module, you will immediately be given access to a specifically crafted MCQ test. For each test, the pass mark will be set to 60%.

Exam & Retakes:
It is to inform our learners that the initial exam for this online course is provided at no additional cost. In the event of needing a retake, a nominal fee of £9.99 will be applicable.

Certification
Upon successful completion of the assessment procedure, learners can obtain their certification by placing an order and remitting a fee of __ GBP. £9 for PDF Certificate and £15 for the Hardcopy Certificate within the UK ( An additional £10 postal charge will be applicable for international delivery).

CPD

10 CPD hours / points Accredited by CPD Quality Standards

Who is this course for?

Business owners who want to track the performance of their website

Marketers who want to optimise their marketing campaigns

Digital strategists who want to gain a deeper understanding of web analytics

Students who want to explore the field of web analytics

Professionals who want to enhance their data analysis skills

Career path

Digital Marketing Analyst: £20,000 - £40,000

Web Analyst: £25,000 - £50,000

Marketing Manager: £30,000 - £60,000

Senior Digital Strategist: £40,000 - £80,000

Head of Digital Marketing: £60,000 - £120,000

Certificates

Certificate of completion

Digital certificate - £9

You can apply for a CPD Accredited PDF Certificate at the cost of £9.

Certificate of completion

Hard copy certificate - £15

Hard copy can be sent to you via post at the expense of £15.

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Google Analytics for Everyone Course

By One Education

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