Description

Google Analytics for Everyone is designed to make data-driven decision-making accessible to anyone interested in understanding website performance and user behaviour. This course takes you through the essential tools and features of Google Analytics, allowing you to confidently track website traffic, analyse user engagement, and interpret meaningful insights that can improve online strategies. Whether you are a marketing professional, business owner, or simply curious about digital metrics, this course offers a clear, step-by-step approach to understanding analytics without overwhelming technical jargon.

Through engaging modules, learners will discover how to set up dashboards, interpret reports, and monitor key performance indicators effectively. The course also highlights how to spot trends and patterns in data to make informed decisions that can enhance digital campaigns and website performance. With a structured, easy-to-follow format, Google Analytics for Everyone ensures that learners gain a solid foundation in understanding metrics, trends, and user behaviour—transforming raw numbers into actionable insights with confidence and clarity.

Learning Outcomes:

Understand the basics of web analytics and the structure of Google Analytics

Set up and manage user accounts in Google Analytics

Set goals and track conversions using Google Analytics

Analyze website traffic using the audience and acquisition tabs

Create custom reports and dashboards using Google Analytics

Our Google Analytics for Everyone course is designed to help you become a data-driven marketer using Google Analytics. With 8 comprehensive modules, you will learn how to set up and manage user accounts, set goals, track conversions, analyse website traffic, and create custom reports and dashboards using Google Analytics.

This course is perfect for anyone looking to gain a deeper understanding of web analytics and become a data-driven marketer. Whether you are a business owner, marketer, or digital strategist, this course will help you master the skills you need to make informed marketing decisions and drive results.

â±â± Google Analytics for Everyone Course Curriculum

Section 01: Overview of Web Analytics

Section 02: Structure of Google Analytics

Section 03: Goal Setting

Section 04: User Management

Section 05: Audience Tab & Acquisition Tab

Section 06: Conversion Tab & Dashboard Tab

Section 07: Intelligence Tab

Section 08: Email & Export Options

How is the course assessed?

Upon completing an online module, you will immediately be given access to a specifically crafted MCQ test. For each test, the pass mark will be set to 60%.

Exam & Retakes:
It is to inform our learners that the initial exam for this online course is provided at no additional cost. In the event of needing a retake, a nominal fee of £9.99 will be applicable.

Certification
Upon successful completion of the assessment procedure, learners can obtain their certification by placing an order and remitting a fee of __ GBP. £9 for PDF Certificate and £15 for the Hardcopy Certificate within the UK ( An additional £10 postal charge will be applicable for international delivery).

CPD

10 CPD hours / points Accredited by CPD Quality Standards

Who is this course for?

Business owners who want to track the performance of their website

Marketers who want to optimise their marketing campaigns

Digital strategists who want to gain a deeper understanding of web analytics

Students who want to explore the field of web analytics

Professionals who want to enhance their data analysis skills

Career path

Digital Marketing Analyst: £20,000 - £40,000

Web Analyst: £25,000 - £50,000

Marketing Manager: £30,000 - £60,000

Senior Digital Strategist: £40,000 - £80,000

Head of Digital Marketing: £60,000 - £120,000

Certificates

Certificate of completion

Digital certificate - £9

You can apply for a CPD Accredited PDF Certificate at the cost of £9.

Certificate of completion

Hard copy certificate - £15

Hard copy can be sent to you via post at the expense of £15.

Course Images

Google Analytics for Everyone Course

By One Education

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Highlights

Description

CPD

Who is this course for?

Career path

Certificates

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