Email Marketing for Beginners

Description

Email Marketing for Beginners Course Overview

This introductory course provides learners with a comprehensive understanding of email marketing, designed to equip them with the foundational skills necessary for effective campaigns. Covering key aspects of email list building, copywriting, and automation, the course offers practical insights into how email marketing drives engagement and conversions.

By the end of the course, learners will gain confidence in creating and managing email campaigns, using analytics to measure their success, and maintaining an organised and responsive email list.

Course Description

In this course, learners will explore the essential components of email marketing, starting with a broad overview of online marketing strategies. The course then focuses on the art of building and using an email list, followed by crafting compelling email copy that resonates with audiences. Learners will gain knowledge in email analytics and automation tools, helping them streamline campaigns for better efficiency and results.

Additionally, maintaining an email list through surveys will be covered, ensuring it remains relevant and responsive. Upon completion, learners will be proficient in setting up, managing, and optimising email marketing campaigns.

Email Marketing for Beginners Curriculum

Who is this course for?

Career Path