Discover Marketing Psychology: 1 Day Training in Manchester

Description

Course Overview

This 1 Day training explores the psychology behind consumer decisions and teaches you how to ethically influence buyer behavior using cognitive biases, emotional triggers, persuasion principles, and behavioral segmentation. You will learn how customers think, what motivates their choices, and how to position your marketing messages for maximum impact. The course blends scientific frameworks, real consumer insights, behavior mapping, and practical techniques marketers and sales professionals can apply immediately to improve communication, conversions, and customer engagement.

Learning Objectives

By the end of this course, you will be able to:

Target Audience

Why Choose This Course?

This course integrates marketing psychology, behavioral science, and real-world marketing techniques into a powerful 1-day workshop. The trainer brings expertise in consumer behavior, persuasion psychology, and customer experience design, enabling a deep yet practical learning experience. You gain actionable insights, behavioral frameworks, and psychological triggers you can apply instantly to elevate your marketing impact.

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Want to train your entire team?
We offer customized in-house sessions tailored to your industry, customer type, and marketing challenges. The content can be adapted to match your branding, messaging goals, and product segments. This ensures your team learns psychology-driven techniques aligned with actual business needs, improving both alignment and marketing effectiveness.

Contact us today to schedule a customized in-house session: corporate@mangates.com

Agenda

Module 1: Foundations of Consumer Psychology

• Understand how customers perceive, process, and respond to information.

• Explore key psychological factors shaping buying behavior.

• Learn the science behind customer decision-making.
• Icebreaker

Module 2: Emotional Triggers in Marketing

• Explore the emotions that influence purchase intent.
• Learn how storytelling and brand tone drive emotional connection.
• Identify triggers that increase conversions.

• Case Study

Module 3: Cognitive Biases & Buying Decisions

• Understand common cognitive biases influencing customers.
• Learn how biases shape product choices and brand loyalty.
• Apply bias-driven messaging ethically.
• Simulation

Module 4: Persuasion Techniques & Influence Principles

• Explore persuasion models used in marketing and sales.

• Understand scarcity, authority, reciprocity, and social proof.

• Learn how to craft compelling marketing messages.

• Activity

Module 5: Customer Segmentation & Buyer Personas

• Build accurate customer segments based on psychology, not demographics alone.
• Identify patterns in behavior and motivations.

• Map personas to tailor messaging effectively.

• Case Study

Module 6: Behavior Mapping & Journey Insights

• Learn how customers move from awareness to decision.

• Identify friction points and emotional drivers in the journey.

• Create a behavior map that guides communication strategy.
• Role Play

Module 7: Applying Marketing Psychology to Real Campaigns

• Translate insights into marketing copy, visuals, and offers.

• Evaluate existing campaigns using psychological principles.

• Build a mini marketing strategy using learned techniques.

• Activity