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Digital Marketing Fundamentals

By LearnDrive UK

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Highlights

On-Demand course
1 hour
All levels

Description

This course at a glance

Accredited by CPDQE

Know what digital marketing is

Explore AIDA principles

Learn how to manage a digital marketing budget

Find out the right marketing channels

Become an expert in email marketing

In the digital age, companies promote and sell products and services online through social media marketing, search engine marketing, etc. Digital marketers are, therefore, in high demand. In this course, you’ll learn the fundamentals of digital marketing to help you advance in your career.

We will cover all key areas of digital marketing in our course. You’ll have a concise understanding of the buyer journey and how you can use the AIDA model in this context. We’ll also cover how to do effective marketing by personalising the buyer journey. If you’re a newbie and you might not be sure about paid marketing or marketing through social media, we are here to assist you in this regard. Moreover, as you progress with our course, you’ll learn details of email marketing and so much more.

An expert instructor designed this “Digital Marketing Fundamentals” course to provide you with the best learning experience possible. Our goal is for you to learn and apply the lessons from this course to improve your skills to be successful in your desired position.

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Accredited by

This course is CPDQE accredited, which serves as an impactful mechanism for skill enhancement.

Continuing Professional Development (CPD) stands as a crucial, widely acknowledged method that aids individuals, organisations, and entire industries in staying current with their skills and knowledge.

CPD not only facilitates the elevation of global standards and benchmarks, aligning with the growing forces of globalisation and consumer expectations but also transforms learning into a deliberate and proactive process. It motivates professionals to uphold a consistently high level of performance and demonstrates their unwavering commitment to a specific job role or profession.

Course Curriculum

Module 1: Introduction

Module 2: What Is Digital Marketing

Module 3: The Digital Marketing Journey

Module 4: Building the Buyer Journey

Module 5: Personalising the Buyer Journey

Module 6: Paid Advertising

Module 7: The Role of Social Media

Module 8: Effective Email Marketing

Frequently Asked Questions

Do you offer free certificate?
Yes, we offer free PDF Certificate upon course completion. Here is an example certificate that you will get after completing your course.
Is this course accredited?
Yes, this course is accredited by CPDQE.
Who is CPD for?
Continuing Professional Development (CPD) is a practice embraced by countless individuals across diverse industries and professions. Typically, professional organisations and institutes mandate CPD requirements, often specifying a specific number of annual CPD training hours.
In recent decades, the dedication to CPD has transcended the confines of traditional sectors and UK-based institutions, gaining global recognition and acceptance.
Why do you need CPD?
Continuing Professional Development (CPD) stands as a crucial, widely acknowledged method that aids individuals, organisations, and entire industries in staying current with their skills and knowledge.
CPD not only facilitates the elevation of global standards and benchmarks, aligning with the growing forces of globalisation and consumer expectations but also transforms learning into a deliberate and proactive process. It motivates professionals to uphold a consistently high level of performance and demonstrates their unwavering commitment to a specific job role or profession.
Can you tell me about CPD Points, hours and credits?
The majority of institutions and professional organisations establish Continuing Professional Development (CPD) goals, typically on an annual basis. These objectives are determined by accumulating CPD activities, which include participating in training courses, eLearning programs, events, and other structured learning experiences.
Most professional bodies employ CPD hours as their primary metric, and when CPD points or credits are utilised, they are typically in a direct 1:1 correlation with CPD hours. In simpler terms, one CPD point equates to one CPD hour.