Booking options
£25
+ VAT£25
+ VATOn-Demand course
All levels
Quality Guarantee:
Promising training excellence, satisfaction gurantee
Accredited by:
CPD UK & Quality License Scheme
Tutor Support:
Unlimited support via email, till you complete the course
Recognised Certification:
Accepted by thousands of professional bodies
Start Anytime:
With 1 year access to the course materials
Online Learning:
Learn from anywhere, whenever you want
This course will elevate your digital marketing skills. Designed for advanced learners, this course dives deeper into strategic techniques and cutting edge trends of digital advertising. You will understand advanced ad targeting and the use of various digital platforms from this course.
Accredited by CPD UK
Endorsed by Quality Licence Scheme
Boost your career in digital advertising and marketing
Deepen your knowledge and skills in your chosen field just in hours not years!
Study a course that is easy to follow.
Save money and time by studying at your convenient time
Have access to a tutor whenever you are in need
Whether you are self-taught and you want to fill in the gaps for better efficiency and productivity, this digital advertising and marketing 301 course will set you up with a solid foundation to become a confident digital marketer and develop more advanced skills.
This comprehensive digital advertising and marketing 301 course is the perfect way to kickstart your career in the field of digital advertising and marketing. This course will give you a competitive advantage in your career, making you stand out from all other applicants and employees.
CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.
The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.
Introduction
Introduction to Digital Advertising and Marketing 301 - I Am Your Host
Location Targeting - IP, Wifi, Cell Tower, GPS and How to Detect Fraudulent Data
Location Targeting Part 1: How It Works, IP, Wifi, and Cell Tower Targeting
Location Targeting Part 2 - GPS Targeting, + How to Find Lat/longs on Google
Location Targeting Part 2 - GPS Targeting, + How to Find Lat/longs on Google
Beacons - Beacon Target in Digital Marketing. Super Targeted Location Data
Beacons - Beacon Target in Digital Marketing. Super Targeted Location Data
Retargeting - Retargeting in Digital Marketing & Live Examples
Retargeting - How Advertisers Run Digital Retargeting Advertising Campaign
Bid Requests & CPM Breakdown
Bid Request/Bid Response - The RTB buying process explained
Cost Break Down - How is a Final CPM Calculated
Research - Publisher, Competitor Spend, Trends, and Social Media Listening
Research: Introduction & Publisher Research, Comscore, Quantcast, Kantar & More
Research: Competitor & Spend Information, Find Where Competitors Are Spending
Research: Trends, Emarketer, Google Keywords, Adweek/adage/digiday
Platform Demos : Running Facebook Ads, DSP Use. SSP Use & More
Setting a Facebook Brand Page to use for Facebook Ad Campaign
Social Media Marketing: Creating a paid Facebook Advertising Campaign
DSP Demo Part 1 - Setting up a campaign in a Demand Side Platform
DSP Demo Part 2 - Uploading Creative & Custom Audiences
SSP Demo Part 1 - How to work with an SSP and Getting Setup
SSP Demo Part 2 - Setting up a Mediation Group in Google's AdMob
Mobile Banner Ad Best Practices - A Quick Guide from AdMob
Contract Negotiations - Who's Involved in The Process and T&Cs
Contract Negotiations - How to Review and Execute a Digital Media IO
Adblocking - This History of Adblocking ,trends, and Industry Response
Adblocking - This History of Adblocking ,trends, and Industry Response
Social Listening
Social Listening Part 1 - How to Find Out What People Say About Your Brand
Social Listening Part 2 - Post-campaign Results & Social Media War Rooms
Interviews With Industry Experts
Interview Setup - What to expect from our industry experts
Kat Earls - Industry Insights Lead at Google / Former Head of Strategy JWT-SF
Final Course Recap
Final 301 Course Recap & Thank You
This comprehensive digital advertising and marketing 301 course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of digital advertising and marketing.
There are no academic entry requirements for this digital advertising and marketing 301 course, and it is open to students of all academic backgrounds.
As long as you are aged seventeen or over and have a basic grasp of English, numeracy and ICT, you will be eligible to enrol.
On successful completion of the course, you will be required to sit an online multiple-choice assessment. The assessment will be evaluated automatically and the results will be given to you immediately.
Endorsed Certificate from Quality Licence Scheme
After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65.
Certificate of Achievement from Lead Academy
After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35.
CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world.
Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards.
For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days.
Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment.
Yes, you can pay via instalments at checkout.
Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace.
No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons.
After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org
Lead Academy is a leading provider of online training, practical courses, and professional accreditation. Our innovative e-learning platform offers professional...