Description

Description:

Your company's brand is the only thing that gives your product/service value to your customers. To build a brand today in this internet-based world, it is very critical to have a consistent and a definitive presence among your consumers. Business Branding Diploma course will give you an overview that will teach you all the techniques to engage your audience and build a defined strategy.

In this course, you will learn about the techniques on creating and managing a corporate brand. You will also learn about building your brand by using social media websites and maximizing its impact. This course is comprised of practical devise planning concepts and fundamental evaluation strategies which will help you to create a perfect brand.

Learning Outcomes:

Provide a definition of what a brand is and branding refers to in general

Give a definition of different kinds of brand architecture as well as brand extension

Recognise the brand's products, its traits, and their worth

Note down a mission, vision, and style statement for a brand

Narrate the fundamentals of positioning a brand

Interpret the fundamentals of producing a visual identity, involving a brand name, slogan, as well as logo

Assist your employees live the brand through strengthening them to become representatives and generating strong brand touchpoints

Practically devise planning an internal and external brand launch

Observe and assess your brand, and realize how to react to the outcomes

Give a definition of the terms associated with social media branding

Produce a plan for your social media brand

Relate different social media platforms and recognize what foundations suit your brand

Conduct communications practically to social media

Handle negative feedback and criticism

Generate a social media playbook in order to motivate brand ambassadors

Assess your brand strength and review your plans

Assessment:

At the end of the course, you will be required to sit for an online MCQ test. Your test will be assessed automatically and immediately. You will instantly know whether you have been successful or not.

Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam.

Certification:

After completing and passing the course successfully, you will be able to obtain an Accredited Certificate of Achievement.

Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24.

Who is this Course for?

Business Branding course is certified by CPD Qualifications Standards and CiQ. This makes it perfect for anyone trying to learn potential professional skills.

As there is no experience and qualification required for this course, it is available for all students from any academic background.

Requirements

Our Business Branding course is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation.

Career Path

After completing this Business Branding course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market.

Module - 1
	Defining Branding	00:15:00
	What Are You All About?	00:30:00
	Creating a Mission	00:15:00
	Creating a Vision of the Future	00:15:00
	Positioning Your Brand	00:15:00
	Developing Your Style	00:15:00
	Developing a Brand Name and Slogan	00:15:00
	Creating a Visual Identity	00:30:00
	Living Your Brand	00:15:00
	Connecting with Customers	00:15:00
	Launching Your Brand	00:15:00
	Taking Your Brand's Pulse	00:15:00
	Performing a SWOT Analysis	00:15:00
	Measuring Brand Health with a Balanced Scorecard	00:15:00
	Middleton's Brand Matrix	00:15:00
	Interpreting Evaluation Results	00:15:00
	Keeping the Brand Alive	00:15:00
	Going Beyond the Brand	00:15:00
Module - 2
	Defining the Terms	00:30:00
	Building Your Social Media Branding Strategy	00:15:00
	Identifying Your Social Media Audience	00:15:00
	The Key Social Media Platforms	00:30:00
	Creating Brand-Focused Messages	00:30:00
	Developing a Communication Strategy	00:30:00
Module - 3
	Importance of a Personal Brand	00:15:00
	Your Brand Approach to Others	00:15:00
	Looking at the Outside	00:15:00
	Looking at the Inside	00:15:00
	Setting Goals	00:15:00
	Networking for Success	00:15:00
	Communication Strategies	00:15:00
	Building Your Credibility	00:15:00
	Brand You	00:05:00
	Living Your Brand	00:05:00
	Managing Your Social Media Presence	00:15:00
	Having Influence	00:00:00
	Dealing with Challenging People	00:15:00
	Presentations and Meetings	00:15:00
Mock Exam
	Mock Exam- Business Branding Diploma	00:30:00
Final Exam
	Final Exam- Business Branding Diploma	00:30:00
Certificate and Transcript
	Order Your Certificates and Transcripts	00:00:00

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Business Branding Diploma

By John Academy

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