Booking options
£1,295
+ VAT£1,295
+ VATDelivered In-Person
Delivered at organisers' location
London
Full day
All levels
Innovation is the cornerstone of highly successful companies, especially those that continue to be successful over the years and decades. Design thinking practices fuel this continual innovation, as they are the critical links from inspiration to delivery, concept to showroom floor, and start-up to global business. Design thinking is a structured approach to promoting innovation and creative problem-solving. It is not a new approach. It has been around for centuries, as the art, architecture, and inventions of mankind illustrate. By examining the steps to achieving great design and maximum utility of product, design thinking approaches provide a framework in which to develop new solutions to problems and new products to sell.
This highly interactive course is designed to help participants think like designers to generate innovation, and to help teams to produce more innovation and creativity. Since design thinking is based on doing rather than thinking, we participants are challenged to apply the techniques, in the classroom, to create new ideas and solutions to a case study project.
At the end of this program, you will be able to:
Explain the underlying principles and value of using Design Thinking for innovation
Describe the basic concepts of the Stanford Model for Design Thinking
Evaluate a set of basic Design Thinking techniques for application to your projects
Apply tools, techniques, and skills aligned with the 5 stages of the Stanford Model
Drive innovation through Design Thinking at some level in your work environment
Problems and solutions
The Design Thinking difference
Design Thinking skills and abilities
Design Thinking mindset
Design Thinking frameworks
Problems and solutions
The Design Thinking difference
Design Thinking skills and abilities
Design Thinking mindset
Design Thinking frameworks
Team formation
Visualization
Improvisation
Personalization
Overview of Empathize techniques
Observation
Engagement
Interviews
Overview of Define practices
Unpacking techniques
Defining the customer techniques
Integrating the Define experience
Overview of Ideate practices
Reusable techniques for the Ideate stage
New Ideate techniques to explore
Overview of Prototype practices
Examples of prototypes
Overview of Testing practices
Forms of testing techniques
Overview of Design Thinking implementation
Design Thinking implementation challenges
Success in implementing Design Thinking
Workshop summary
Next steps: Personal Action Plans