Human Nature

Human Nature was founded by Dr Rebecca Jefferson. Human Nature was born out of Rebecca’s belief that social sciences are a vital tool for successful nature conservation. Humans create most of the problems our planet faces. We also care about the impact of these issues. And we are the agents of positive change – we can help humans and the natural world to flourish together. Social challenges and environmental challenges are inextricably linked. Officially launched in January 2020, it has been five years in the making, and draws on over a decade of her experience as a social science research scientist for organisations including Natural England, The University of Plymouth and, most recently, as the first social scientist in the RSPB’s Centre For Conservation Science. This is where Human Nature comes in. We provide training to scientists so they can confidently understand and apply existing relevant social science research, as well as work more effectively with the public in relation to their agenda. We offer mentoring to organisational leaders who want to ensure they are making best use of social science to meet their conservation outcomes. And we empower individuals to make informed choices that balance their needs with those of the planet as they go about everyday life.