Description

Module 3

This module aims to develop knowledge and understanding as to how an organisation develops an international trade strategy. It includes establishing export goals, undertaking research into potential markets, developing an international pricing strategy, investigating shipping and logistics, marketing and promotion, documentation, distribution and review and monitoring.

Agenda

Planning

Organisation mapping

Research

Cultural differences

Applicable laws and regulations

Website management

Social media

Marketing strategies

Target marketing

Buyer attraction

Export documentation

Licences and permits.

Currency

Certificates of Origin

Taxes

Excise duty

Exchange rates

Business competitors

Organisational structure

Cost

Customs brokers

Freight forwarding costs.

Fees and duties associated with international trade transactions

Labelling and packaging

Distributors.

Retailers

Wholesalers

Examination:
Certificate on completion and Pass on Multiple Choice
Multiple choice questionnaire
Credits: 1

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CREATING AN INTERNATIONAL STRATEGY

By Export Unlocked Limited

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