With our Media & Public Relations Training course, you will learn to create meaningful and engaging dialogue with customers and prospects across all digital media. The course will guide you in a step-by-step manner through the practices and theories relevant to the field of public relations. You will examine the importance of research to Media & Public Relations Training, and look at the different types of research and data collection. This course should be of great interest to professionals working in the area of public relations, management and communications, and would like to learn more about the practices and theories in Media & Public Relations Training. Learning Outcomes: Apply the different purposes to strategic vs. tactical PR Design a PR strategy Develop strong relationships with reporters and journalists Take their communication skills to a higher level Make your preparation for an interview Learn how to be interviewed with the highest success Learn crafting the media statement Improvise along with issuing a press release Decipher what is libel and slander Learn how to devise a media package Interpret different media outlets Create a working relationship with the media Assessment: At the end of the course, you will be required to sit for an online MCQ test. Your test will be assessed automatically and immediately. You will instantly know whether you have been successful or not. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After completing and passing the course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. Who is this Course for? Media & Public Relations Training is certified by CPD Qualifications Standards and CiQ. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic background. Requirements Our Media & Public Relations Training is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path After completing this course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market. Module: 1 Public Relations 00:30:00 Building Your PR Plan 00:30:00 Structuring Messages 00:30:00 Establishing Media Guidelines 00:30:00 Managing the Media 00:30:00 The Press Release 00:30:00 PR and the Crisis 00:30:00 Social Media and Public Relations 00:15:00 Module: 2 Being Interviewed 01:00:00 Providing Information to the Media 00:30:00 Developing a Media Package 00:15:00 Online Press Releases 00:15:00 Developing Media Relationships 00:15:00 Order Your Certificates and Transcripts Order Your Certificates and Transcripts 00:00:00
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Learning Outcomes Understand the importance of customer relationship management in modern business and its impact on customer satisfaction and loyalty Learn about different types of CRM software and how to select and implement a suitable solution for a particular business Develop skills in managing customer interactions and communication across various channels, including email, phone, and social media Gain knowledge in data analytics and reporting to better track customer behaviour and identify trends and patterns Explore strategies for using CRM to improve sales and marketing efforts, such as targeting and segmentation Develop skills in managing customer complaints and resolving conflicts to maintain positive relationships with customers Understand the legal and ethical considerations surrounding customer data and privacy in the context of CRM Learn how to measure and evaluate the success of a CRM program and make improvements over time Description For those looking to develop their abilities in managing client interactions, strengthen their relationships with customers, and expand their businesses, our Customer Relationship Management (CRM) course is ideal for them. In this course, students will obtain a thorough understanding of the function of CRM in contemporary business and how it may affect client loyalty and satisfaction through the course. Participants will get knowledge about several CRM tool types and how to pick and use the best option for their particular business needs. Also, they will learn how to manage customer contacts and communication through a variety of platforms, including email, phone, and social media. Their ability to better monitor customer behaviour, spot trends and patterns, and use data analytics and reporting to make defensible judgements will all be elevated by this training. The course will also address how to manage customer complaints and settle disputes to preserve strong relationships, as well as ways for using CRM to improve sales and marketing efforts, including targeting and segmentation. Also, students will learn about the moral and legal issues that arise when dealing with customer privacy and data in the context of CRM. Certificate of Achievement After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for 9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for 15.99, which will reach your doorsteps by post. Method of Assessment In order to successfully complete the Customer Relationship Management course, students will be required to sit for a final assessment. After they submit their assignment, our expert team will evaluate and provide instant feedback. Career Path Here are some potential career paths for individuals who take a Customer Relationship Management (CRM) course in the UK, along with the annual salary range for each: CRM Manager: £46,000 to £66,000 per year Customer Success Manager: £35,000 to £50,000 per year Sales Manager: £36,000 to £71,000 per year Marketing Manager: £35,000 to £65,000 per year Course Content Module 01: Customer Relationship Management Module 02: What CRM Is and Who It Serves Module 03: Checklist for Success Module 04: Requirement Driven Product Selection Module 05: Considerations in Tool Selection Module 06: Strategies for Customer Retention Module 07: Building the Future Module 08: Homegrown vs. Application Service Provider Module 09: The Development Team Module 10: Evaluating and Reviewing Your Program
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