257 Social Media courses

Develop true expertise with our DMI Specialist, Learn social strategy, research and content from industry Skills Experts. Get the latest platform knowledge and strategies including Tik-Tok, Twitch and WeChat. Course Overview Develop true expertise and learn every aspect of Social Media Marketing across 10 modules of interactive content such as Facebook, LinkedIn, Snapchat, YouTube and Instagram. Gain relevant and deep knowledge of social strategy, research and content from industry skills experts. Become a certified social media marketing specialist: Join over 200,000 members around the world, working for some of the world’s top companies using DMI to keep their careers and skills relevant. 81% of our members have been promoted upon completion of one of our courses and 53% have got a salary increase. Get certified with the DMI SPECIALIST digital marketing certification and become a professional digital marketer. Get world class, specialist knowledge and insight: Develop true expertise with our DMI Specialist, Learn social strategy, research and content from industry Skills Experts. Get the latest platform knowledge and strategies including Tik-Tok, Twitch and WeChat. With 10 modules focused on every aspect of social media marketing, DMI Specialist is the most comprehensive Social Media Course available anywhere. Program learning outcomes and content: What Will I Learn? Get the know-how, experience and the insights to be able to work and speak with authority in this face-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch. We’ve added 8 new soft skill lessons to give you the most industry ready certification available, anywhere. Who is this for? The DMI Specialist Social is for individuals who are responsible for social media marketing campaigns. This includes: • Digital marketing generalists • Marketing Specialists • Marketing Managers • Content creators • Social media consultants • Individuals pursuing profession in social media marketing. • Anyone who wants a career change Course Content: Social Research: Just who are your audience? What do they do, think, feel, eat, love, hate and ‘like’? And what do they think about you? Knowledge is power. And both knowledge and power are fascinating. This module gives you the research techniques to know your audience, and cultural and industry trends. Every day the very people you want to reach throw up gigantic amounts of data. Without the right tools and thinking, it’s a critical mass of meaningless banality. With the right tools and thinking, you have insight deep into hearts and souls. Delve into these tools and put them to use, including the new Google Analytics 4 platform. Social Content: Facebook kittens. Twitter debates. Instagram filters. People can’t get enough content on social media – so better content means better opportunities. So, what does your audience want to see, like and share? With streamlined planning, clever strategy and targeted scheduling, putting the right content in front of the right people is no longer a shot in the dark! Now, you can create amazing content formats that capture the attention of audiences across all social platforms. You can strategize and plan using cutting-edge tools that make your channels stand out from all the others. This module covers the various content formats across platforms, the power and practice of scheduling content and how you can bring it all together with super strategies. Facebook, Instagram and Pinterest: Facebook, Instagram and Pinterest are powerhouses of the social media world. They provide you and your brand with the chance to interact with your customers across the globe at scale. But, each of them has unique features, analytics, and quirks. The module gives you a deep understanding of how these platforms work, how to make your brand stand out in these different spaces, and why you need a spread of messaging across each to succeed. • Build an active, engaged and captive community across each channel. • Create compelling and clever ads that target your audience at the right time. • Use analytics to understand what your audience is doing. Then tweak your content to resonate in all the right ways. • Master the key features of each channel to advertise, strategize and optimize. • Manage each platform so you get the best reach and results. • Reach billions of social loving people every day! Twitter: Twitter marches to its own drum in the social media world – less post and wait, more what’s happening right now. It’s a platform that allows your audience to see, report and comment on world events in almost real-time. It’s also a place where the audience is young, wealthy and educated. Twitter literally challenges you to be ‘more clever’, and this module shows you how. • What a successful Twitter account looks and acts like. • How to use Twitter Ads Manager to advertise effectively. • The right Twitter Ad format for your campaign. • Using Twitter Analytics to react and connect better. • How to create more Tweet-friendly content – snappy, shareable and short. • When to post for maximum impact and engagement. LinkedIn: This module will introduce you to the platform and show you how to use features such as Company pages and Showcase pages, to create a stellar presence for your company – and gain a deep understanding of what that means on LinkedIn. You will understand the unique advertising features and content formats on offer such as Text ads, Sponsored ads, Sponsored InMails, Display ads, and the aptly named Dynamic ads. See what best practice means on this platform, strategize like a CEO and measure the effectiveness of your campaigns. Linkedin can be a tricky platform to master as the tone is hard to crack. But do Linkedin well and your competitors will be scrambling to copy you! You’ve got this – because we do. YouTube & Social Video: YouTube because you have eyes to see. And a picture speaks a thousand words – and this being social, should inspire a few thousand too. Social video is one of the most awesome tools in your new bag of digital tricks. And video is no longer the preserve of guys with film study degrees. This superpower is now yours, and here we give you all the tech and thought basics to make it happen, including how to set up and manage a YouTube channel and create strategies that don’t treat creativity like a buzzword. Learn how video sits within the rest of your mix across platforms, build your online audience and use advertising and analytics for visual campaigns that mesmerise. • Set up and manage a dynamic YouTube channel. • Get creative with social video strategies that engage and convert. • Learn how video sits within the rest of your social media mix. • Build and develop your online audience in a way that benefits your brand. • Use advertising and analytics to deliver mesmerizing visual. Social Apps: If you’re looking to create a buzz online, then social apps are the place to be. Think fun, engaging, and ‘out of the box’ as that’s what these platforms are made for and audiences flock to them (particularly a young demographic). Discover how to use TikTok, Snapchat, WeChat, WhatsApp, and Twitch to tune into your audience effectively. Take a dive into features and understand how to manage content to make the most of everything you post. You’ll also understand how to advertise on the apps that suit your brand. Plus, take inspiration from the best by seeing what campaigns worked and why, so you can TikTok your way to social success. Social Commerce and Affiliate Marketing: With so many eyes on social media, it pays (literally) to know how to market and sell your products online. Social commerce happens when an astute marketer combines the best of social media with the best of e-commerce. You’ll explore the ins and outs of social commerce along with how to create a successful online shop. The latest tactics and tools will be covered so you can make social buying seamless from the first click to the last. You’ll also explore how to optimize paid commerce activity – including cart abandonment – to get the best results. Looking for a way to earn extra money while you grow? Use your social media to tap into affiliate marketing – a great way to earn commission by promoting another company’s products or brand you admire. When it comes to influencing, social media allows you to think BIG. Tap into the world of social influencers by connecting and collaborating with people that think like you. Or reach out to your influencer crush and shine a light on your brand by getting into their social feed. Social Customer Service: One of the best dynamics of social media is how it manages to be collective – the thoughts of billions – yet also personal (it’s about what I ‘like’). This leaves scope for important personal interaction – meaning social customer service is an opportunity for your brand to stand out. This module examines the customer experience. It looks at how to break your audience down into buyer personas so you know them better – and so serve them better. It shows you which platforms do service best and how. Need a social customer service strategy? – no problem. Want to understand how to manage social customer service effectively? – that’s easy. Not sure how to measure and analyze customer service performance? – well, you will now! This module focuses on your customer’s happiness so you can build a contented online community. An audience that feels connected to your brand, so they’ll tell everyone else how great it really is. Social Strategy: So, you have the skills, tools, followers, know-how, tech, smarts and big ideas. Now learn to tie it all together with cutting-edge social strategies practiced by the world’s leading brands. And work out how your social offering sits with – or carries – the rest of your marketing mix. Here we look at planning a dynamic social media strategy that works for you. We dive into setting objectives and social KPIs so you know what you want and can track how you’re getting there. Social media and content production budgets are also explored so you put your money in the places that work, rather than those that don’t. Turn your social media dream into a reality by crafting a social strategy that lets you and your brand sparkle. DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

Business Networking 1 Day Training in Arbroath

Ever ever wished someone would just swoop right on in, sprinkle some magic on your photos or maybe just tell you exactly what to do and how to do it? On this half day, exclusive, in-person workshop, personal brand photographer Susan Heaton Photography will do just that! And it comes complete with an invaluable aftercare support package. Susan has been photographing small businesses in and around Edinburgh for 20 years! I love what I do! I have a wonderful network of business owners and I love sharing my tips and tricks to help them take their own photos - either to tide them over between brand shoots or to help them until they have the budget to get a professional in!” On the Stand Out Shots workshop you’ll learn how to use your phone using very little else (except perhaps a tripod) to take stand-out, professional-looking photos for your business, for social media, blog posts, profile images, website, marketing material and more. Susan will share tips, tricks and secrets she has gathered from 20 years of photographing small businesses in Edinburgh, to help you to take photos that stand out, and you will have invaluable post workshop access to a WhatsApp group for support with implementing what you have learnt. You will: learn how to make the most of the settings on your phone and what they all mean develop skills that will last a lifetime find out how to find the best light available get tips on how to arrange and style your photos practice top posing tips and find the ones that work best for you gain confidence and get rid of the awkward! network and connect with fellow workshoppers If you're self-employed and need some shots of you in action, or run a product-based business, this is the perfect workshop for you and will help you attract customers. But this workshop is not just for business owners, it's for anyone wanting to improve the way they take photos with their phone. What's included: half day workshop fuelled by light refreshments from local suppliers full after-care package so that you can always go back to Susan with questions in-person workshop is only available at The Arienas Collective Earth conscious credentials We are mindful of the effect we have on the environment, and do our best to minimise our impact. Your workshop correspondence and notes are sent to you electronically. Favourite feedback We love to hear what you think about our workshops. Here's a favourite review for Stand Out Shots: If you are wondering whether this course is for you, then it definitely is! I knew I had a great phone but absolutely zero knowledge of its capability or even how to use it! Susan's delivery is friendly, calm, patient and insightful and her experience is invaluable. Just learning the basics of my phone, and more about photo composition, lighting and editing tips has already paid dividends for my marketing posts. More information The Arienas Collective workshops, courses and events are run from a welcoming and supportive environment within a Georgian mews home in Edinburgh’s City Centre New Town. We invite you to join us, leave any day-to-day worries behind and immerse yourself in being creative. Spaces on our workshops and courses are limited so that our creative team of artists and makers can offer you the hands-on help and support you need to make the most of your time with us. Our taster and introductory workshops focus on teaching creative skills and methods you can continue practising at home, using affordable materials and equipment. Where more expensive equipment is required we will mention this in the workshop description. All the equipment and materials you need are included in the price, unless stated otherwise. Light refreshments from local suppliers are provided. On full day workshops you are welcome to bring your own lunch to eat inside or out. There is also a wide range of independent sit-in or takeaway delis, cafés, and restaurants, plus a range of supermarkets all within a 5-10 minute walk. Accessibility The workshop space is on the first-floor of our Georgian mews home and unfortunately we do not have lift access. Blue badge holders can park outside our front door on the single yellow line by arrangement. Allergies The workshop space is in our open plan living space and is not nut free. Please let us know about any skin or food allergies before booking. We offer a dairy-free milk and gluten free snack alternative. Minimum number no refund policy To ensure we can always pay our creatives a fair fee, we require a minimum number of bookings for each workshop and for this reason bookings are non-refundable. Should we have to cancel due to low numbers, we will offer you the option to swap to an alternative date or workshop, or to request a refund. We do our very best to avoid cancellations. Since we often get late bookings, we keep our workshops on sale for as long as possible. We realise that some of you travel from afar, so if you book a space and have not yet received an email confirming your workshop is going ahead and need to make plans for your trip, please get in touch before booking any travel or accommodation so we can update you on booking numbers. Or check in before booking. Private workshop bookings Most of our workshops are also available to book for: private get-togethers with family and friends; themed wedding and birthday celebrations; corporate team building and well-being purposes; and in-store retail events for your customers. If you’d like to know more please Email Lynn. Age restrictions Our workshops are planned with adults in mind. Many are suitable for teenagers, but some may require under 16s to be accompanied for insurance purposes. Please check with us before booking.

🗓 Date: Tuesday 23rd September ⏰ Time: 12:00pm – 1:00pm 📍 Location: Hatch 1, The Hat Factory, Luton 🎯 Level: Intermediate Move beyond the basics and start using social media strategically. This interactive workshop will help you develop a focused plan for growing your business online. Ideal for Businesses and entrepreneurs who have a basic understanding of social media and want to learn how to effectively use it to promote their business. This 1hr interactive workshop will look at how to create a social media plan/strategy, tools you can use to support content creation, and using scheduling to manage your time effectively. What You’ll Learn: Creating a social media plan Understanding content pillars and tone of voice Using AI tools to generate post ideas Designing templates in Canva Using scheduling tools to save time 💻 Bring your laptop or tablet for hands-on exercises.

🗓 Date: Wednesday 24th September ⏰ Time: 1:45pm – 2:45pm 📍 Location: Hatch 1, The Hat Factory, Luton 🎯 Level: Advanced If you're already confident with social media and ready to get serious about results, this workshop is for you. We’ll explore paid advertising, audience targeting, and how to make sense of your performance data—so you can reach more people and make smarter marketing decisions. What You’ll Learn: How to create effective paid ads using Meta Ads Manager The role of the Meta Pixel—what it is and how to install it Understanding performance data and how to analyse your ad results How to build custom audiences and retarget website visitors or past customers Budgeting tips and best practices for small ad campaigns 💻 Laptop or tablet recommended for practical elements. Perfect for business owners and marketers who are already posting but want to turn their social presence into a growth engine.

Business Networking 1 Day Training in Bangor

Adobe Photoshop has long been the go-to application for image editing of all kinds. It’s used for everything from enhancing or manipulating photographs for print to formatting images for social media and website use. During this beginners course at our central London studios you will learn how to utilise Photoshop's powerful image editing capabilities. You will receive expert training in using tools for resizing, retouching and enhancing images with selections and layers.

This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Course Overview This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Learn about Digital Strategy, CX, Search Marketing, Social Media, Leadership and more. Get world class, knowledge and insight: DMI EXPERT is our postgraduate level 140-hour course with an advanced, professional certification. It delivers breadth and depth of understanding of digital marketing and provides the learner with the digital and research skills to work at a management or strategic level. This certification is credit rated at level 11 on the Scottish Credit and Qualifications Framework and awarded 120 credit points by the SQA (Scottish Qualifications Authority), which is comparable to a postgraduate diploma awarded by a UK university. Program learning outcomes and content: What Will I Learn? We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy, and access modern, career-defining training covering all key digital marketing disciplines. Course Content: Social Media Marketing: Learn how to create engaging content on social media and how to plan, execute, optimize and report on social media marketing campaigns across the key social platforms. • Social Research • Social Content • Facebook, Instagram, Pinterest • Twitter • LinkedIn • YouTube & Social Video • Social Apps • Social Commerce & Affiliate Marketing • Social Customer Service • Social Strategy Strategy and Planning: Gain all the key skills and practices associated with planning a successful digital strategy. Everything from digital channels, marketing automation, budgeting, analytics and digital leadership. • Digital Communications v Traditional Communications • Marketing automation and CRM • Budget and Resourcing • Big Data & Analytics • Strategy Formulation and Plan • Digital Communications & Channels • Omnichannel tactics CX, eCommerce and CRO: Learn the key concepts underpinning website optimization, conversion rate optimization and effective e-commerce for every business requirement. Build highly effective user experiences for your customers. • Website Optimization • UX Research & Design • E-Commerce Strategy • Applied E-Commerce • Graphic Design Essentials for Marketers Search and Digital Channels: Plan, implement, refine and report on search marketing campaigns. Drive traffic across all digital channels. Taught directly by Neil Patel and DMI’s experts, you’ll gain knowledge from people who actually use these tactics in the field. • SEO Setup & Content • SEO Workshop • Paid Search & Display Advertising • Measurement with Google Analytics • Email Marketing Strategy • Applied Email Marketing • SEO for ecommerce Digital Selling: Recognize the value of social selling and incorporate digital techniques to better engage with customers and prospects to drive increased conversion rates. • Fundamentals of Social Selling • Finding & Targeting Prospects • Attracting Customers • Closing & Retaining • Increasing Engagement Essential Skills: Gain all the essential skills all marketers, professionals and business leaders need to work effectively, productively and professionally in a collaborative business environment. • Project Planning • Creativity Skills • Personal Skills • Working With Others Leadership and Management: Develop practical skills and techniques that you can use to think strategically, build effective teams, deal with conflict and crisis and persuade and influence others. • Thinking Strategically • Building Effective Teams • Dealing with Conflicts and Crises • Persuading and Influencing DURATION 52 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

Business Networking 1 Day Training in Glasgow

Business Networking 1 Day Training in London