11 Search Engine Optimisation Audit courses delivered Live Online

In an era where online presence is a necessity, understanding the fundamentals of search engine optimisation (SEO) is crucial for individuals and businesses alike.

Overview Internet is the main source of marketing today and Digital Marketing along with Social Media Marketing helps the business to stay alive in the digital world. Earlier companies use to spend a lot of money on traditional ways of marketing and still, they were not able to reach global clients. With the existence of Digital marketing, they are able to break the barriers to reaching global clients. With the use of Social Media Marketing and Digital Marketing organisations are able to reach every corner of the world and also it is very cost-effective. Digital Marketing encompasses various channels like Search Engine Optimisation, Social Media Marketing like usage of Facebook, Facebook marketing, Ad Words, and Email Campaigns and is list is longer. All these tools are used to cover global marketing. No matter where you are located in the world, your product can reach clients anywhere in the world. This course will help develop innovative social media strategies, and to boost brand awareness with rich content. With the effective analysis of campaign results, you'll be on track to exceed sales targets and advance your career with the latest social media marketing techniques.

Duration 4 Days 24 CPD hours This course is intended for While no prior programming or web development experience is required, target students should have good foundational computer skills. Overview Set up the tools and resources you need to perform Web Development. Create web pages in HTML, constructing valid, well-formed elements, including navigation links, sections, titles, and semantic markup. Enhance HTML content with tables, images, movies, and audio. Apply styles to HTML elements using CSS. Use CSS to format the edges, size, position, and layering of HTML elements. Apply complex style rules using advanced CSS selectors, including pseudo-class selectors, structural selectors, and pseudo-element selectors. Create complex layouts using CSS newspaper style columns, grid layouts, and flexible box layouts. Improve the quality of web content, including adaptability (different displays and devices), searchability, usability, and accessibility. Submit data through URL query strings and web forms for processing by a web application server. Write JavaScript code to make web pages more interactive, perform data processing tasks directly in the browser, and manipulate items in the current web page. Write JavaScript code to iterate through collections of elements in a page to get and set their attributes and add event listener code. Use third-party libraries and frameworks for web front-end development. Modern organizations depend heavily on the web to perform core business operations such as marketing, advertising, and selling products, providing services, and communicating with customers, partner organizations, and employees. Whatever you're creating on the web, HTML, CSS, and JavaScript? likely play an important role. These three languages provide the core toolkit for anyone looking to perform web development work. This course covers the fundamentals of web development using these three languages. Prerequisites This course assumes that students have strong experience working with computers. Previous experience programming in other languages is helpful, but not required for students to benefit from this course. Lesson 1: Setting Up Your Web Development Environment Topic A: Prepare Your Web Platform Topic B: Prepare Your Web Development Tools and Processes Topic C: Monitor the Web Request-Response Cycle Lesson 2: Creating Web Content in HTML Topic A: Create a Basic Web Page Topic B: Provide Navigation Links Between Web Pages Topic C: Improve Web Page Structure and Navigation Lesson 3: Adding Tables and Multimedia Content to a Web Page Topic A: Create a Table Topic B: Embed Images, Movies, and Audio in a Web Page Lesson 4: Applying Styles to Web Content Topic A: Apply Styles to HTML Topic B: Create a Style Sheet Topic C: Use Web Fonts Lesson 5: Controlling Edges, Size, and Position Topic A: Format Element Edges and Corners Topic B: Control an Element's Height and Width Topic C: Control an Element's Position and Layering Topic D: Normalize and Reset Browser CSS Defaults Lesson 6: Applying Complex Style Rules Topic A: Use Advanced Selectors Topic B: Manage User Interface States Topic C: Make Structure Apparent to Users Topic D: Use CSS Pseudo-Element Selectors Lesson 7: Creating Complex Layouts Topic A: Use CSS to Create Newspaper Style Columns Topic B: Use CSS to Create Grid Layouts Topic C: Use CSS to Create Flexible Box Layouts Lesson 8: Improving Web Content Topic A: Adjust the Layout for a Wide Variety of Devices Topic B: Perform Basic Search Engine Optimization Topic C: Test Your Website Lesson 9: Submitting Data to a Web Server for Processing Topic A: Submit Data Through a URL Topic B: Submit Data Through a Web Form Lesson 10: Writing JavaScript Code Topic A: Add JavaScript to a Web Page Topic B: Perform Operations on Data Topic C: Program Repetitive Tasks Topic D: Manipulate DOM Objects Lesson 11: Enumerating and Processing Collections of Elements Topic A: Enumerate Elements Topic B: Attach Events Through Code Lesson 12: Using Third-Party Libraries and Frameworks Topic A: Use a Third-Party JavaScript Library Topic B: Create a Web Page Based on a Third-Party Framework Additional course details: Nexus Humans Web Development with HTML5, CSS, and JavaScript (v1.0) training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Web Development with HTML5, CSS, and JavaScript (v1.0) course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

The SEO & PPC Masterclass Workshop is for business owners and marketing managers who want to improve their search engine rankings, increase traffic and drive long term growth in sales.

The event "Getting you more sales, leads and enquiries from your website in 2024" is a one-hour online session aimed at helping participants maximize their website's performance. The session will cover topics such as improving Google search rankings, increasing click-through rates, and ultimately boosting sales, orders, and leads. The event promises a practical, actionable, and jargon-free approach to website optimization, with a focus on SEO and sales conversions. Participants will receive a personalized review and recommendations for their website. The event is presented by Damian Donnelly, Ad_Man Digital Marketing, and is limited to 10 reviews per month. Testimonials from previous clients are provided to support the effectiveness of the session.

Course Overview The Social Media Marketing Level 5 course provides a comprehensive exploration of the modern digital landscape, equipping learners with the expertise to design, implement, and manage strategic marketing campaigns across major social platforms. Through a structured learning journey, this course offers in-depth insights into the latest marketing techniques, consumer behaviour analysis, and brand growth strategies. Learners will develop a strong understanding of how to engage audiences, optimise content, and leverage data-driven approaches to drive results. By the end of the course, participants will be equipped to contribute to business success through innovative marketing initiatives, whether for personal ventures or organisational objectives. Designed for individuals at various stages of their career, this programme empowers learners to stay ahead in a competitive market by mastering dynamic digital tools and techniques essential for success in the ever-evolving world of social media marketing. Course Description Throughout the Social Media Marketing Level 5 course, learners will delve into a broad range of topics crucial to achieving success in the digital marketing arena. Starting with the fundamentals of digital marketing, the programme moves through growth hacking strategies, customer journey mapping, content development, and search engine optimisation. Dedicated modules explore platform-specific marketing techniques for Facebook, Instagram, Twitter, and YouTube, as well as mobile and e-mail marketing approaches. The course fosters the development of strategic thinking, analytical capabilities, and content management skills essential for enhancing brand visibility and audience engagement. Learners will also explore how to optimise marketing efforts based on key performance metrics and consumer insights. With a curriculum tailored to current industry standards, this course prepares individuals to navigate the complex social media landscape confidently and innovatively, ensuring they are well-positioned for career advancement and professional growth in the digital marketing sector. Course Modules Module 01: Fundamentals of Digital Marketing Module 02: Growth Hacking Module 03: Customer Journey Module 04: Content Marketing Module 05: SEO Module 06: E-Mail Marketing Module 07: Facebook Marketing Module 08: Instagram Marketing Module 09: Twitter Marketing Module 10: Youtube Marketing Module 11: Mobile Marketing (See full curriculum) Who is this course for? Individuals seeking to build a strong foundation in digital and social media marketing. Professionals aiming to enhance their marketing strategies and career progression. Beginners with an interest in exploring the world of digital branding and communication. Entrepreneurs and business owners wanting to boost their online presence. Marketing students and graduates looking to deepen their practical knowledge of social media trends. Career Path Social Media Manager Digital Marketing Executive Content Strategist SEO Specialist Brand Communications Officer Online Community Manager E-Commerce Marketing Coordinator Digital Advertising Specialist Influencer Marketing Executive Marketing Consultant

Content Creation and Content Marketing Certificate Course Overview: The "Content Creation and Content Marketing Certificate" is designed to provide learners with the essential knowledge and skills needed to excel in content creation and marketing. This course covers key areas such as content generation, creation techniques, and the strategic role of content marketing in modern business. Learners will develop the expertise required to create compelling content and effectively market it to target audiences. By the end of the course, learners will have a comprehensive understanding of content creation strategies and the ability to optimise content marketing efforts to drive business success. Course Description: This course delves into a range of topics crucial for those looking to succeed in content creation and marketing. It begins with the fundamentals of content creation, followed by strategies for generating creative content ideas. Learners will explore techniques to craft high-impact content and understand the role of content marketing in enhancing brand visibility. The course covers content marketing strategy development, search engine optimisation (SEO), and effective metrics for measuring marketing success. Participants will gain the skills to create engaging content that resonates with audiences and enhances digital marketing efforts. Content Creation and Content Marketing Certificate Curriculum: Module 01: Introduction to Content Creation Module 02: How to Generate Ideas for Your Content Module 03: How to Create High-Impact Content Module 04: Introduction to Content Marketing Module 05: The Benefits of Content Marketing Module 06: Content Marketing Strategy Development Module 07: Search Engine Optimisation Module 08: Measuring the Success of Your Content Marketing (See full curriculum) Who is this course for? Individuals seeking to enhance their content creation skills. Professionals aiming to advance in content marketing. Beginners with an interest in digital marketing and content strategies. Those wanting to improve their ability to engage audiences through content. Career Path Content Creator Content Marketing Manager Digital Marketing Specialist SEO Specialist Social Media Manager Marketing Strategist

Keyword Research & SEO Course Overview This course on "Keyword Research & SEO" is designed to equip learners with essential skills for optimising websites for search engines. It covers the fundamentals of keyword research, local SEO practices, and the importance of ethical SEO practices. By the end of the course, learners will understand how to enhance a website's visibility in search engine results and how to implement strategies to drive organic traffic effectively. This course provides a comprehensive understanding of SEO techniques, from the basics to more advanced practices, making it ideal for anyone looking to enhance their digital marketing capabilities. Course Description In this course, learners will delve into core SEO concepts, starting with keyword research, a critical element in building any successful SEO strategy. They will explore how to select the most effective keywords for their website, focusing on search volume and competition. The course also covers local SEO strategies, ensuring businesses can reach their local target audience effectively. Additionally, learners will understand the dangers of black hat SEO techniques, learning what to avoid in order to maintain ethical practices. Upon completing this course, learners will gain valuable skills in SEO implementation, making them proficient in improving a website’s online presence. Keyword Research & SEO Curriculum Module 01: Introduction Module 02: Keyword Research Module 03: Local SEO Module 04: Black Hat SEO - Things You Must NOT Do (See full curriculum) Who is this course for? Individuals seeking to improve their website's visibility in search engines. Professionals aiming to enhance their digital marketing skills. Beginners with an interest in search engine optimisation and online marketing. Entrepreneurs looking to attract organic traffic to their business websites. Career Path SEO Specialist Digital Marketing Manager Content Strategist Local SEO Consultant Web Analyst

14 Authority Sites For Learning Amazon Affiliate Marketing Course Overview This course offers learners a comprehensive introduction to Amazon Affiliate Marketing, focusing on 14 authoritative websites that provide valuable resources for mastering this lucrative online business model. Through a well-structured curriculum, learners will gain insight into affiliate marketing strategies, the importance of selecting the right affiliate programs, and how to create effective content for driving traffic. The course covers essential topics that will help participants grow their affiliate business and generate passive income. By the end of the course, learners will be equipped with the knowledge to start or enhance their own Amazon affiliate marketing efforts, laying a strong foundation for ongoing success in this field. Course Description In this course, learners will explore 14 authority sites that serve as key resources for understanding and mastering Amazon Affiliate Marketing. Each module delves into crucial aspects such as affiliate program selection, content creation, SEO optimisation, and traffic generation techniques. With a focus on using trusted, high-quality sources, participants will develop a strong understanding of how to leverage these platforms to enhance their affiliate marketing strategies. The course provides an overview of key tools and strategies for optimising campaigns, measuring success, and scaling affiliate operations. Learners will leave the course equipped with the expertise to implement these strategies and start building a profitable affiliate marketing business. The learning experience is designed to be engaging and informative, offering a structured pathway for learners to advance in the affiliate marketing industry. 14 Authority Sites For Learning Amazon Affiliate Marketing Curriculum Module 01: Introduction To This Course Module 02: 14 Authority Sites For Learning Amazon Affiliate Marketing Module 03: Affiliate Marketing Basics: Getting Started Module 04: Choosing the Right Affiliate Program Module 05: Content Creation for Affiliate Marketing Module 06: Search Engine Optimisation (SEO) for Affiliate Sites Module 07: Generating Traffic for Affiliate Websites Module 08: Understanding Affiliate Metrics and Analytics Module 09: Scaling Your Affiliate Marketing Business Module 10: Best Practices for Amazon Affiliate Marketing Success Module 11: Case Studies: Successful Affiliate Websites Module 12: Troubleshooting Common Affiliate Marketing Challenges Module 13: Staying Updated in the Evolving Affiliate Marketing Landscape Module 14: Final Thoughts and Future Opportunities (See full curriculum) Who is this course for? Individuals seeking to start an affiliate marketing business. Professionals aiming to expand their digital marketing skills. Beginners with an interest in Amazon Affiliate Marketing. Entrepreneurs looking to diversify income streams. Career Path Affiliate Marketer Digital Marketing Specialist Content Creator SEO Consultant Online Business Owner

Duration 5 Days 30 CPD hours This course is intended for This class is ideal for merchants, marketers, and content managers who want to learn more about using B2C Commerce Cloud Business Manager to manage end-to-end business operations for a Commerce Cloud storefront. This course is also useful for developers preparing for the B2C Commerce Developer certification, providing information on working with a B2C site and data management using Business Manager. Overview Organize a storefront using catalogs, categories, products, pricing, and search refinements. Improve results in search engines using SEO best practices. Improve on-site search using the search index, Einstein Search dictionaries, and sorting rules. Entice and target online shoppers using customer groups, qualifiers, campaigns, and promotions. Create shopper experiences using content slots, Page Designer, and Einstein Recommendations. Leverage analytics and reports to determine success. Create A/B tests to make decisions on storefront experiences. Discover how to present products in a compelling way on a B2C Commerce Cloud storefront so you can turn customers into repeat customers. In this 5-day extended* class, you?ll learn how to improve conversion rates and increase the average order size of shoppers. Our B2C Commerce Cloud experts will walk you through how to organize an existing site, use best practices in search and online marketing, enhance the shopper experience, and leverage analytics to understand what products are selling best and why. NOTE: This course does not include site creation, programming, or site design. This class is taught using the SFRA reference architecture site and not the client?s specific site. Client specific site is used during the Launch Readiness Bootcamp conducted by Services. Getting Started Introductions Housekeeping B2C Commerce Overview Shop Organization Explain How Catalogs Work Create Categories Manage Products Manage Pricing & Inventory Configure Search Refinements Search & Sort Manage Search Engine Optimization Implement Searchandizing Strategies Online Marketing Use Qualifiers (coupon codes, source codes, customer groups) Create Promotions Create and Manage Campaigns Refine Campaigns Shopper Experience Identify Content Management Basics Create and Manage Content Slots Create a Page Using Page Designer Identify Einstein Recommender Types and Related Strategies Analysis and Optimization View Production Reports Create an A/B Test