5276 Sales courses

To attract referrals, maintain positive mental expectations and manage your fear factor. We will show you how to cultivate the five C's to success: contact, courtesy, consideration, correspondence and continued success. Ensure you are in control and stay within yourself. Learning Objectives Explain how referrals enable you to sell more in less time, Apply five psychological referral truths, Cultivate the 5 C's of referral success Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams

People will not buy unless they feel some level of dissatisfaction or trouble. Discover how to ask questions that reveal points of dissatisfaction, building an awareness of less-than ideal results.Use this technique to find the pain and fix it. Learning Objectives Summarize the top 10 reasons why people buy, Distinguish problems from trouble in buyer transactions, Ask trouble questions that pinpoint buyer dissatisfaction Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams

Strategic prospecting is a planned, organized step-by-step approach for finding potential customers. We will show you how to Keep an 'it depends' attitude and shift gears if a strategy isn't working. Understand all the considerations when creating your ideal customer profile and how to create a win-win working relationship. Learning Objectives Organize a strategic prospecting plan, Create ideal customers, Implement strategic prospecting steps Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams

Maximising the relationship and sales potential of each active account is key to the sustainability of any business relying on repeatable custom. In this workshop we start by looking at key techniques for analysing the profitability and development opportunities for different clients before deciding upon the strategy and skills needed for moving the relationship to that of trusted adviser and partner. By understanding and creating the need we can use our influencing skills to harness any sales development potential. By creating the habit of explaining our ideas in a way that also meets the need of the other party we help everybody make the right decisions for them. This course will help participants: Assess the sales profitability and potential of existing key accounts Prioritise where time and energy is directed for maximum profitability Understand the key players in the decision making unit Create a strategic plan for the development of each client target Develop proactive sales consultancy skills Learn advanced communication and influencing techniques 1 What makes an effective account manager? The difference between order taking and account management How do you define a key account in your business? Why should existing customers remain with your company? How do you compare to the competition? 2 How do I prioritise my account management activity? Use practical tools to help you assess revenue potential Analyse the investment required versus the return on your time Create a SWOT analysis on your clients - Strengths, Weaknesses, Opportunities & Threats Appreciate how this knowledge will improve your sales development 3 Planning strategies for each account Create a list of priority accounts and activities Learn how to develop a long-term and sustainable relationship Discover how they make their purchasing decisions Research the make-up of the Decision Making Unit for each client 4 Learning and utilising the six principles of influence Learn the secrets these principles offer sales people Discover how these principles will work for you Create an influencing strategy for influencers within the client Learn new habits of influence 5 Proactive sales skills Plan proactive sales meetings for key accounts Set primary and secondary objectives for every touch point with the customer Structure sales meetings for maximum effectiveness Help the customer commit and achieve their objectives 6 Putting it into practice Discuss real scenarios to plan for putting these skills into practice Share common issues with fellow sales people Create a personal development plan

Learn enough facts about a buyer's current status to advance the conversation purposefully. Discover how to ask relevant questions about necessary information designed to keep the prospect talking for the sake of conversation. Understand how to mix open and close ended questions but ask close-ended questions which are likely to be answered with a 'yes'. Learning Objectives Apply guidelines for asking Status Questions, Demonstrate how to ask three types of status questions Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams

The most important qualifier is to help prospects recognize a buying need. Utilize the three objectives for developing interest and uncover dissatisfaction by asking questions. We will help you to ask the right questions Develop dissatisfaction by asking questions that explore the impact of problems on a prospect's current situation. Learning Objectives Describe objectives for developing buyer interest, Explain how to uncover dissatisfaction, Set criteria for call objectives, Control the focus of dissatisfaction Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams

Understand the difference between trends and fads and we will guide you how to identify fourteen consumer trends. Discover four trends that your business can satisfy and promote to stay ahead of the curve and how to offer trend advice for your buyers to position yourself as the go-to person for industry advice. Learning Objectives Explain the difference between trends and fads, Describe how to become an industry trend resource for your clients Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams

Discover how ineffective habits limits success. We will show you the 'overreached referral' technique for reaching influencers. Understand how to find four types of decision-maker buying influencers. Understand the importance and how to always advance the sale to the next realistic stage. Learning Objectives Explain how ineffective habits limit success, Apply techniques to get your voice mail calls returned, Qualify prospects quickly with screen test questions, Utilize exit strategies to advance the sale Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams

Experts could influence others as a result of an earned, not elected or appointed status. Understand the two approaches to gaining expertise and how to make good decisions quickly. Discover why you need both depth and breadth of knowledge in order to set an appropriate direction other will follow. Learning Objectives Explain the importance of expert status as a leader, Describe the behaviors of expertise, Assess your leadership expertise, Identify depth of knowledge categories Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams

Credibility is the ability to inspire belief. The two dimensions of credibility are trustworthiness and expertise. Understand the steps for building credibility that include planning, training, listening, trusting others, building democracy, and building community. Implement the disciplines of credibility to increase credibility. Learning Objectives Explain why credibility is the core of effective leadership, Apply steps for gaining and maintaining credibility, Describe three ways to restore damaged credibility, Identify top four qualities expected of leaders Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams