7959 Research courses

The aim of this course is to provide learners with a thorough understanding of the marketing planning process, including the key components and strategies involved. The course will cover topics such as defining a marketing plan, strategic marketing planning process, marketing planning and marketing strategy, components of marketing planning, and distribution strategies for products and services. After the successful completion of the course, you will be able to learn about the following, Defining Marketing plan. Understanding strategic marketing planning process. Understanding marketing planning and marketing strategy. Learning the Components of marketing planning. Understanding the distribution strategies for products and services. Marketing planning is a critical process for any organization that wants to succeed in today's competitive business environment. This course will provide learners with a comprehensive understanding of the marketing planning process, including the key components and strategies involved. The course will begin by defining what a marketing plan is and why it is essential for businesses to have one. Learners will then gain an understanding of the strategic marketing planning process, which involves analyzing the market, defining target customers, developing marketing objectives, and creating a marketing mix to achieve those objectives. Marketing planning is a critical process for any organization that wants to succeed in today's competitive business environment. This course will provide learners with a comprehensive understanding of the marketing planning process, including the key components and strategies involved. The course will begin by defining what a marketing plan is and why it is essential for businesses to have one. Learners will then gain an understanding of the strategic marketing planning process, which involves analyzing the market, defining target customers, developing marketing objectives, and creating a marketing mix to achieve those objectives. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Marketing planning and strategy Self-paced pre-recorded learning content on this topic. Marketing Planning and Strategy Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Marketing Managers and Executives Business Development Managers Product Managers and Brand Managers Sales Managers and Representatives Market Researchers and Analysts Business Owners and Entrepreneurs Advertising and PR Professionals Management Consultants Strategy Planners Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

The aim of this course is to provide learners with a thorough understanding of the interrelationships between marketing and other business functions, the essential role, structure, and operations of the marketing department, the scope of marketing operations, and the roles and responsibilities of marketing managers. The course will also cover the role and traits of marketing leaders, transformational and transactional theory of leadership, the elements of transformational leadership, the effectiveness of transformational marketing leaders and managers, features and elements of entrepreneurial marketing, drafting an entrepreneurial marketing plan, and the role of an entrepreneurial marketing manager. After the successful completion of the course, you will be able to learn about the following, Interrelationships Between Marketing And Other Business Functions. Essential Role, Structure And Operations Of The Marketing Department. Scope Of Marketing Operations. Roles And Responsibilities Of Marketing Managers. Role And Traits Of Marketing Leader. Transformational And Transactional Theory Of Leadership Elements Of Transformational Leadership Effectiveness Of Transformational Marketing Leaders And Managers. Features And Elements Of Entrepreneurial Marketing Drafting An Entrepreneurial Marketing Plan. Role Of Entrepreneurial Marketing Manager Marketing is an essential business function that involves creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. This course will provide learners with a comprehensive understanding of the interrelationships between marketing and other business functions and the essential role, structure, and operations of the marketing department. Marketing is an essential business function that involves creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. This course will provide learners with a comprehensive understanding of the interrelationships between marketing and other business functions and the essential role, structure, and operations of the marketing department. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Marketing Function Interrelationships and Entrepreneurial Marketing Self-paced pre-recorded learning content on this topic. Marketing Function Interrelationships and Entrepreneurial Marketing Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Marketing Managers and Executives Business Development Managers Product Managers and Brand Managers Sales Managers and Representatives Market Researchers and Analysts Business Owners and Entrepreneurs Advertising and PR Professionals Supply Chain Managers Operations Managers Start-up Founders and Entrepreneurs Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

This course has been designed to cover rules and regulations framing the ownership and protection of intellectual property rights. In addition to some conceptual elements, the course explores the foundational UK and U.S. legislation practitioners use to prevent copyright infringement and protect a trademark and patent ownership. The course also presents an in-depth and detailed analysis of the impact of Brexit on intellectual property.After the successful completion of this course, the learner will be able to; Understand copyright ownership and protection. Analyse trademark ownership and protection. Understand different types of trademarks. Analyse the legal framework of a patent. Analyse the impact of Brexit on intellectual property. This course has been designed to cover rules and regulations framing the ownership and protection of intellectual property rights. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Understanding Intellectual Property Rights And Protection Self-paced pre-recorded learning content on this topic. QUIZ: Understanding Intellectual Property Rights And Protection Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and gets updated on current ideas in their respective field. We recommend this certificate for the following audience. Software developers. Software engineers. App developers. Content creators. IP specialist. Legal advisors. Law practitioners. Contract specialists. Legal officers. Contract managers. Business developers. Law lecturers. Business lecturers. Legal and business researchers. Average Completion Time 2 Weeks Accreditation 1 CPD Hour Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

This course is designed to cover companies' duties, rights, and liquidation. The course covers the general duties of a company and the role and rights of majority and minority shareholders. This includes rules framing their rights to vote and act against the company and thus remedies available for minority shareholders. In addition, the course provides insight into the role and duties of auditors and the liability of directors. The course explains the process and effects of a liquidation process on a procedural level.After the successful completion of this course, the learner will be able to; Understand the general duties of a company. Understand the role and rights of shareholders. Reflect on the rights and remedies available for minority shareholders. Understand the role and duties of auditors. Understand the duties and liability of directors. Understand the process and effects of a liquidation process. This course covers companies' duties, rights, and liquidation under the English Company Law. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Overview Of Duties, Rights, And Liquidation Under English Company Law Self-paced pre-recorded learning content on this topic. QUIZ - Overview of Duties, Rights, and Liquidation Under English Company Law Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and gets updated on current ideas in their respective field. We recommend this certificate for the following audience. Legal advisors. Law practitioners. Contract specialists. Legal officers. Contract managers. Business developers. Law lecturers. Business lecturers. Legal and business researchers. Average Completion Time 2 Weeks Accreditation 1 CPD Hour Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

This course explores the international legal landscape of sales contracts and reflects on the scope and provisions of the Vienna Convention for the international sale of goods. The course introduces some fundamental concepts, explains the obligations of the seller and buyer under the CISG and analyse remedies offered to the buyer and seller under the Vienna convention. The course also introduces fundamental concepts such as the foreign exchange markets and various payment methods in international trade. After the successful completion of this course, the learner will be able to; Understand the international textual foundations of international sales contracts. Reflect on the scope and provisions of the Vienna Convention for the international sale of goods. Understand the obligations of the seller and buyer under the CISG. Analyse remedies offered to the buyer and seller under the CISG. Reflect on the economic foundations of international sales contracts. Understand the function of foreign exchange markets. Understand various methods of payment in international trade. This course explores the international legal landscape of sales contracts and reflects on the scope and provisions of the Vienna Convention for the international sale of goods. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Fundamentals Of International Sales Contracts Self-paced pre-recorded learning content on this topic. QUIZ: Fundamentals Of International Sales Contracts Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and gets updated on current ideas in their respective field. We recommend this certificate for the following audience. Legal advisors. Law practitioners. Contract specialists. Legal officers. Contract managers. Business developers. Trade advisors. Trade compliance officers. Law lecturers. Business lecturers. Legal and business researchers. Average Completion Time 2 Weeks Accreditation 1 CPD Hour Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

This course aims to provide learners with a comprehensive understanding of policymaking on renewable energy, market design and regulations, off-grid policies, decarbonization policies, international initiatives for climate change, energy burden, sustainable energy, and the circular economy. After the successful completion of the course, you will be able to learn about the following, Policymaking on Renewable Energy. Market Design and Regulations. Off-grid Policies. Polices on Decarbonization. International Initiatives for Climate Change. Energy Burden. Sustainable Energy. The circular economy. The aim of this course is to provide an in-depth understanding of renewable energy policymaking, market design, and regulations. This course will also explore off-grid policies and policies on decarbonization. Additionally, students will learn about international initiatives for climate change and the importance of reducing energy burden through sustainable energy solutions. The course will also cover the circular economy and its role in the energy transition. The course aims to provide a comprehensive understanding of renewable energy policy-making, market design, regulations, off-grid policies, decarbonization policies, international initiatives for climate change, energy burden, sustainable energy, and circular economy in order to promote a transition towards a sustainable energy future. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Renewable Energy Policies and Sustainable Development Self-paced pre-recorded learning content on this topic. Renewable Energy Policies and Sustainable Development Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Renewable Energy Policy Analyst Sustainable Development Manager Climate Policy Advisor Renewable Energy Project Developer Environmental Compliance Specialist Energy Policy Researcher Sustainability Consultant Renewable Energy Policy Advocate Sustainable Energy Engineer Green Energy Program Manager. Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

The aim of this course is to provide learners with a comprehensive understanding of the role and importance of marketing communication in the success of a business. Through this course, learners will develop a fundamental understanding of the principles and techniques involved in effective marketing communication and its various components. They will also gain practical experience in planning and executing marketing communication campaigns. After the successful completion of the course, you will be able to learn about the following,   Marketing Communications. The Role Of Marketing Communication. The Marketing Communications Mix. Effectiveness Of The Promotional Tools. Management Of The Promotional Tools. Word-Of-Mouth Communications. Branding. Process Of Diffusion. Framework for analyzing marketing communication process. Introduction to Marketing Communication is a foundational course that provides an overview of the various elements that make up the marketing communication mix. It covers advertising, public relations, sales promotion, personal selling, direct marketing, and digital marketing, among other topics. The aim of this course is to provide learners with a comprehensive understanding of the role and importance of marketing communication in the success of a business. Through this course, learners will develop a fundamental understanding of the principles and techniques involved in effective marketing communication and its various components. They will also gain practical experience in planning and executing marketing communication campaigns. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Introduction to Marketing Communication Self-paced pre-recorded learning content on this topic. Introduction to Marketing Communication Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Public Relations Professionals Sales Professionals & Media Planners Entrepreneurs & Market Analysts Marketing& Brand Managers Marketing Communication Specialists Product Managers Marketing Researchers Copywriters & Graphic Designers Digital Marketing Specialists & Social Media Managers Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

The Essentials of National and International Healthcare Policies course seeks to investigate crucial legislation, objectives, and challenges within healthcare policies. It assesses their influence and suggests solutions for their impact. After the successful completion of the course, you will be able to learn about the following, Identify and describe governing legislation and agreements, including constitutional provisions, laws, regulations, and treaties. Summarize objectives, principles, and provisions of national and international healthcare policies. Evaluate the impact of political, legal, and cultural factors on policy design and enforcement. Analyze challenges in healthcare policy implementation, covering governance, financing, delivery, and evaluation. Identify solutions, encompassing best practices, innovations, and international cooperation. Discuss the implications of these factors on healthcare policies, systems, and their design and implementation. Uncover the intricacies of healthcare policies, from constitutional provisions to international treaties. Summarize national and international policy objectives and principles. Evaluate the impact of political, legal, and cultural factors on policy design and enforcement. Analyze challenges in governance, financing, delivery, and evaluation, and explore solutions through best practices, innovations, and international collaboration. Delve into the core of national and international healthcare policies, dissecting governing legislation, policy objectives, and the nuanced influence of political, legal, and cultural factors. Assess challenges in policy implementation across governance, financing, delivery, and evaluation, exploring solutions through best practices, innovations, and international collaboration. Gain insights into the implications of these factors on healthcare policies, systems, and their design and implementation. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. National and International Healthcare Policies Self-paced pre-recorded learning content on this topic. Essentials of National and International Healthcare Policies Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be an added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Healthcare Policy Analyst Policy Researcher in Global Health International Health Policy Consultant Healthcare Legislation Specialist Global Health Governance Advisor Health Policy Advocacy Manager Healthcare Compliance Officer International Health Regulations Coordinator Policy Implementation Strategist Legislative Affairs Specialist in Healthcare Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

This Professional Certificate Course in Consumer Attitude And Behaviour In Tourism provides a comprehensive overview of managing human resources, employment conditions, and service quality in the tourism sector. Participants will explore various dimensions of consumer behavior, the holiday decision-making process, and insights into consumer decision-making models within the tourism industry. After the successful completion of the course, you will be able to learn about the following: The concept of managing human resource in tourism. The concept of human resources in tourism, hospitality and events. The concept of employment and working conditions in tourism. The concept of human resources and service quality. The various dimensions of consumer behaviour in tourism. The holiday decision making process in tourism. The consumer decision making model. The various holiday behaviour insight.   This Professional Certificate Course in Consumer Attitude And Behaviour In Tourism offers a comprehensive understanding of managing human resources in tourism, covering concepts in hospitality and events. Participants will delve into the intricacies of employment conditions, emphasizing the link between human resources and service quality. The course explores the multifaceted dimensions of consumer behavior in tourism, unraveling the holiday decision-making process and providing insights into consumer decision-making models.   This Professional Certificate Course in Consumer Attitude And Behaviour In Tourism provides a comprehensive exploration of critical aspects in the tourism sector. Participants will gain insights into managing human resources, understanding employment conditions, and enhancing service quality. The course goes further to dissect various dimensions of consumer behavior in tourism, shedding light on the intricacies of the holiday decision-making process and offering valuable insights into consumer decision-making models. By the end of the course, participants will possess a profound understanding of the factors shaping consumer attitudes and behaviors, enabling them to make informed decisions within the dynamic tourism landscape. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Consumer Attitude and Behaviour in Tourism Self-paced pre-recorded learning content on this topic. Consumer Attitude And Behaviour In Tourism Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience, Tourism Managers and Executives Human Resource Professionals in Tourism Hospitality and Events Industry Personnel Marketing and Sales Specialists Customer Service Representatives Travel Agency Owners and Staff Academic Researchers in Tourism Tourism Policy Analysts Destination Management Professionals Service Quality Improvement Teams Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

The aim of the Nature and Importance of Entrepreneurship module is to provide the learners with a comprehensive understanding of the concept of entrepreneurship, its nature, and its importance in the global economy. After the successful completion of the course, you will be able to learn about the following, Understand tourism planning and its role. Integrated planning Appreciate planning Components Explore the Importance of Tourism Planning and the Need for Tourism Planning Know about the tourism development process and learn the techniques of Tourism Market analysis and the International Tourism Market. Understand the Socioeconomic analysis of International tourism Explore the Tourism Legal issues Get the skills of Development of Tourist spot master plans Prepare Economic feasibility This module gives students an in-depth understanding of the complex process of international tourism planning and development. Through engaging lectures, case studies, and group projects, students will explore the various stages of tourism planning and development, from initial concept and feasibility studies to implementation and monitoring. They will also gain insights into the role of different stakeholders involved in the tourism industry and their influence on the planning and development process. This course will provide a comprehensive understanding of the tourism planning and development process through a dynamic combination of theoretical concepts, real-world case studies, and hands-on projects. Over this course, you will gain insight into the key components of tourism planning and development, including market analysis, socioeconomic analysis, and legal issues. You will learn how to develop effective and sustainable tourism master plans and how to assess the economic feasibility of tourism development projects. Additionally, you will explore the importance of integrated planning and the role of various stakeholders in the tourism industry. Whether you are an aspiring tourism professional, a seasoned practitioner, or simply passionate about responsible tourism, this course will equip you with the knowledge and skills needed to impact the tourism industry positively. This module gives students an in-depth understanding of the complex process of international tourism planning and development. Through engaging lectures, case studies, and group projects, students will explore the various stages of tourism planning and development, from initial concept and feasibility studies to implementation and monitoring. They will also gain insights into the role of different stakeholders involved in the tourism industry and their influence on the planning and development process. This course will provide a comprehensive understanding of the tourism planning and development process through a dynamic combination of theoretical concepts, real-world case studies, and hands-on projects. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. International Tourism Planning and Development Process Self-paced pre-recorded learning content on this topic. International Tourism Planning and Development Process Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor Tourism Planner Tourism Project Manager Destination Marketer Tour Operator Hotel Manager Travel Agent Tourism Development Officer Sustainable Tourism Consultant Tourism Researcher Event Manager. Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.