Any team member with Customer interaction (including internal) are the 'Ambassadors' of the company/organisation. If they project positive professionalism - they win others' confidence. If they appear or sound like they are in any way indifferent or unprofessional - they will cost sales and lose clients/customers. With this 2 day Training course, that will be tailored to your company/organisation, each person attending will upgrade their professional standards in people skills, telephone manner and email etiquette. No training in this area may well be a false economy as there is a much greater risk of disenfranchised customers and team members - and probably increases your competitors to win business at your expense.
Professional customer care is all too frequently regarded as a token issue in most induction sessions for employees. Surprisingly it is very rarely considered as a key priority, despite being essential for ensuring customer commitment is secure and supplier/partnerships are robust.
Excellent customer care is paramount in our ever increasingly competitive market and making customers feel valued and looked after is often a differentiator. This 2-day course will help you understand your customers and the vital importance of customer care in any organisation. You will gain the tools and techniques to apply your learning directly back into the workplace and deliver excellent customer care.
Course Syllabus
The syllabus of the Professional Customer Care course is comprised of four modules, covering the following:
Module One
What is Excellent Customer Care?
Internal versus external customers
Why customer care is important
Meeting customer expectations
Module Two
Making a Personal Difference
How do you measure customer care?
Making a difference
Taking ownership
Positive mental attitude
Displaying professionalism both face-to-face and over the telephone
Using positive language
Module Three
Gathering Information and Offering Solutions
Asking the right questions
Active listening skills
Summarising and clarifying skills
Module Four
Dealing with Difficult Situations
How to give a 'service' no
Demonstrating empathy
Assertiveness techniques
Handling a complaint
Problem solving
Saying 'sorry'
Making realistic promises and keeping them
Real Play Scenarios with a Professional Actor
(Optional Extra)
This programme benefits significantly from our innovative training feature: Real Play.
Using a professional actor who performs role plays as different customer characters in carefully devised situations, the delegates have the opportunity to 'pause' the role play to coach and control their character to improve their skill sets and practice the theory delivered.
These scenarios can deal with difficult situations and enacting options to ensure good customer relations are intact.
The outcome of the scenario is the responsibility of the delegates, not the trainer and actor.
The actor will remain in character throughout the de-brief in order to bring to life the impact and possible next steps.
Objectives
By the end of the course participants will be able to
Adopt a professional telephone manner
Communicate assertively by taking control and directing the conversation
Deliver information positively by offering options and alternatives
Develop a range of versatile behaviours to use when dealing with difficult situations by:
Listening actively
Using empathy
Gathering relevant information through effective questioning
Finding solutions to concerns/problems quickly and efficiently
Speaking positively and assertively
What Is The Benefit?
For individuals this course will increase confidence and ability to deal with customers in all situations, which will in turn create customer loyalty and raise their profile. For an employer, ensuring that all customer facing employees are demonstrating excellent customer care instils confidence in the customers and promotes a positive image of the company.
In-House Courses
Every single team member or employee that has a role which involves engaging with a customer, client and/or a key partner/supplier has a responsibility for projecting a positive image of the organisation which they represent.
That may sound obvious, but how many hundreds of experiences have you had as a customer where you were treated with indifference and a distinct lack of professionalism by the receptionist, the retail assistant, the tele-agent, the delivery person, the credit controller or the departmental manager of the operation that you were dealing with?
Far too many to count?
This is because professional customer care is regarded as a token issue in most induction sessions for employees - and it is very rarely considered as a key priority to ensure customer commitment is secure and supplier/partnerships are robust.
Yet the hugely expensive churn in customer/client commitments and staff is enormously expensive and immensely disruptive to any organisation.
The Importance of Customers and Clients
Every client/customer engaging person needs to recognise that it is ultimately the client or customer that pays their wages. If they gain a basic understanding of the clients' motivations and behaviours, coupled with some core skills in how to care for them, they will attain the status of 'professional'. This will very quickly translate into increased revenues, retained loyalty, high commitment and far greater security for all parties.
The foundation has to be based on the authentic commitment to both the customer and also to the organisation they work for. Disenfranchisement readily curdles into sloppy behaviours cloaked in unprofessional attitudes and demeanours; plenty there to repel the most loyal of customers.
If your company or organisation relies on repeat business and retaining the confidence and commitment of your clients, then all of your team members - perhaps including managers who set the example and have the biggest influence on the where the needle points to in relation to professionalism - need to be trained on the core basics of professional customer care.
Customer Care Programmes from Dickson Training Ltd
We are delighted to boast about the many successes we have had in providing effective and long lasting improvements for many clients, where awards have been won and, more importantly, talent has been retained because their clients and customers keep on coming back.
Professional customer care extends to suppliers and partners that you value and need to get the best service and rates from, as well as any 'internal clients' such as other departments where you need to rely on their support and collaboration in order to achieve your goals.
It is amazing what effective professional customer care training can do for any organisation. Without it your organisation may be vulnerable, with it you are much more likely to see increased performances and much greater security and growth.
Scheduled Courses
Unfortunately this course is not one that is currently scheduled as an open course, and is only available on an in-house basis. Please contact us for more information.