About Course Elevate Your Copywriting Skills to Persuasive Excellence with Advanced Copywriting Master the art of captivation with language and create distinctive, memorable promotions that drive results. In the world of marketing, words are your most powerful tools. With the right words, you can capture attention, arouse interest, and ultimately persuade your audience to take action. But crafting truly compelling copy requires more than just basic grammar and syntax. It demands an understanding of human psychology, the nuances of language, and the ability to weave your message into a captivating narrative. In this comprehensive Advanced Copywriting course, you will delve into the depths of persuasive writing and discover the secrets to creating copy that truly resonates with your target audience. Led by experienced copywriter, author, and marketing coach Marcia Yudkin, you will gain mastery over 25 advanced copywriting techniques that will transform your writing from ordinary to extraordinary. What You'll Learn: Harness the Power of Creative Wording: Master techniques like unexpected metaphors, sensory detail, and strategic teasing to ignite curiosity, earn trust, and spark a desire for your offerings. Avoid Creative Pitfalls: Learn to identify and avoid missteps that can misdirect, baffle, or overwhelm your readers, ensuring your message is delivered with clarity and impact. Gain Real-World Insights: Analyze 239 examples from actual marketing copy, spanning high-tech, small-business, and consumer brands, to solidify your understanding of effective and ineffective approaches. Explore a Comprehensive Toolkit: Discover a wide range of advanced techniques, including:The art of exaggeration without overstepping into hypeUsing comedic elements to delight and engage your audienceEmploying musicality in language to evoke emotions and convey sensationsHarnessing the power of questions to pique curiosity and encourage engagementUnleashing the power of vivid description to stimulate imaginations and drive salesDifferentiating metaphors from mixed metaphors for clear and effective communicationUnderstanding the importance of audience awareness in crafting persuasive copyUtilizing curiosity to captivate readers beyond bullet pointsEmploying the 'dimensionalizing difference' to clarify complex ideasDiscovering an often-overlooked ingredient that boosts credibility and strengthens your pitchRevitalizing predictable phrases with fresh perspectivesUnderstanding the power of twos and threes in specific techniquesRecognizing and harnessing the power of contrastApplying criteria for refining and polishing your final drafts Why This Course is Different: Plain English Explanations: Unlike other courses that rely on obscure terminology, Advanced Copywriting breaks down complex concepts into easy-to-understand explanations, ensuring you grasp the essence of each technique. Thorough Coverage: Rather than focusing on a few select techniques, this course delves into a comprehensive range of 25 advanced copywriting methods, providing you with a well-rounded arsenal of persuasive writing tools. Real-World Examples: Instead of relying on literary quotes, Advanced Copywriting draws from actual marketing copy, providing you with practical examples of how these techniques are applied in real-world scenarios. Unparalleled Depth: With over 200 short passages illustrating effective and ineffective copywriting practices, you'll gain a deep understanding of how to apply these techniques successfully. Who Should Enroll: Aspiring Copywriters: Elevate your copywriting skills from beginner to expert and learn the art of crafting compelling, persuasive copy that drives results. Seasoned Copywriters: Expand your repertoire of copywriting techniques and refine your skills to create even more impactful marketing materials. Marketers: Gain a deeper understanding of the power of words and how to effectively communicate your brand's message to your target audience. Business Owners: Learn how to create high-converting marketing materials that attract customers, generate leads, and boost sales. Enroll Today and Transform Your Copywriting Skills: Elevate your copywriting skills to new heights and become a master of persuasive writing. With Advanced Copywriting, you'll gain the knowledge and tools necessary to create captivating copy that resonates with your audience and drives results for your business. What Will You Learn? Understand how to use words creatively to attract and persuade customers Know 25 different word crafting techniques to attract attention, explain and trigger sales Get plenty of practice recognizing and assessing attempted creative word uses Have a library of 200+ vivid, real-world business examples to refer to in the future Course Content Introduction Course Preview Creative Techniques: Surprise Introduction Unexpected, Vivid Words Exaggeration Freshened Cliché Foreign Spice Puns Kicker Creative Techniques: Richness Adding Emotion Adding Sensory Language Adding Detail Comparison Metaphor Contrast Cultural References Authority Creative Techniques: Structure and Sound Repetition Parallelism Alliteration Sound Rhyming Triads Questions Creative Techniques: Content Strategies Scenario Anecdotes and Stories Teasing Naming Dangers to Avoid Overreach Huh? Tired Moves Refining Your Creation Word Order and Sentence Variety Verbs and Pronouns Length Vague Points and Hedges Tone Let's Review Test #1 Test #2 Conclusion Over and Out A course by Marcia Yudkin Marketing Coach, Introvert Advocate RequirementsNo prerequisites. Best for anyone who truly wants to succeed as a copywriter. Audience Aspiring copywriters ready to go beyond the basics Business owners or marketers who supervise copywriters Consumers who want to understand techniques in the marketing they consume Audience Aspiring copywriters ready to go beyond the basics Business owners or marketers who supervise copywriters Consumers who want to understand techniques in the marketing they consume
Learn how to manage internal and/or external stakeholders’ expectations within a project environment. Course overview Duration: 1 day (6.5 hours) This course is suitable for anyone who has to manage internal and/or external stakeholders’ expectations within a project environment. The course will provide tools and techniques to manage stakeholder’s expectations and needs. It will help participants to map all stakeholders who impact the capability to deliver the desired results. Participants will work with a fictitious project to bring all the analysis and tools to life. Objectives By the end of the course you will be able to: Identify both primary and secondary stakeholders Use tools and processes to manage stakeholder expectations Use techniques to help win support for your projects Put together a stakeholder communication plan Determine the best communication methods Build relationships between you and key stakeholders Use influencing skills to influence stakeholders before they influence you Effectively handle conflict that occurs throughout the project lifecycle Determine the fundamental rules of negotiation and how to achieve a satisfactory outcome Content Identification and stakeholder analysis Using a mind map to determine stakeholders and stakeholder groups Analysis of stakeholder interest and power Using different tools to help determine stakeholder needs and expectations Categorising your stakeholders into primary, secondary and key Interviewing stakeholders to determine needs, expectations and politics Influencing strategies Using a planning tool to determine how different stakeholders can be influenced Interviewing stakeholders to determine what will motivate/de-motivate them Looking at communication methods and choosing the most appropriate in order to influence and manage expectations Production the communication strategy Using a case study and project Gantt to produce a detailed communication plan Using a communication plan structure Conflict Management Identifying common causes of conflict in the project lifecycle Finding the most appropriate response to resolve conflicts effectively Determining your default position and understanding why it might not always be right Negotiation The different types of negotiation used in the project environment Determining a simple negotiation process Understanding the principles of effective negotiation – the do’s and don’ts
Boost Your Career with Apex Learning and Get Noticed By Recruiters in this Hiring Season! Save Up To £4,169 and get Hard Copy + PDF Certificates + Transcript + Student ID Card worth £160 as a Gift - Enrol Now Give a compliment to your career and take it to the next level. This Birth Doula will provide you with the essential knowledge and skills required to shine in your professional career. Whether you want to develop skills for your next job or want to elevate skills for your next promotion, this Birth Doula will help you keep ahead of the pack. The Birth Doula incorporates basic to advanced level skills to shed some light on your way and boost your career. Hence, you can reinforce your professional skills and practical knowledge, reaching out to the level of expertise required for your position. Further, this Birth Doula will add extra value to your resume to stand out to potential employers. Throughout the programme, it stresses how to improve your competency as a person in your profession while at the same time it outlines essential career insights in this job sector. Consequently, you'll strengthen your knowledge and skills; on the other hand, see a clearer picture of your career growth in future. By the end of the Birth Doula, you can equip yourself with the essentials to keep you afloat into the competition. Along with this Birth Doula course, you will get 10 other premium courses. Also, you will get an original Hardcopy and PDF certificate for the title course and a student ID card absolutely free. What other courses are included with this Birth Doula? Course 01: Birth Doula Course 02: Baby Massage Course 03: Safeguarding Children Level 3 Course 04: Parenting Skills Training Course 05: Food as Medicine Level 2 Course 06: Early Childhood: Child Care Course 07: Health And Wellness Diploma Course 08: Level 2 Mindfulness for Wellbeing Course 09: Paediatric First Aid Level 3 Course 10: Infection Prevention Training Course 11: Personal Hygiene As one of the top course providers in the UK, we're committed to providing you with the best educational experience possible. Our industry experts have designed the Birth Doula to empower you to learn all at once with accuracy. You can take the course at your own pace - anytime, from anywhere. So, enrol now to advance your career! Benefits you'll get choosing Apex Learning for this Birth Doula: One payment, but lifetime access to 11 CPD courses Certificate, student ID for the title course included in a one-time fee Full tutor support available from Monday to Friday Free up your time - don't waste time and money travelling for classes Accessible, informative modules taught by expert instructors Learn at your ease - anytime, from anywhere Study the course from your computer, tablet or mobile device CPD accredited course - improve the chance of gaining professional skills Gain valuable and in-demand skills without leaving your home. Curriculum of Birth Doula Bundle Course 1: Birth Doula Introduction to Birth Doula A Woman's Body in Pregnancy Antenatal Care during Pregnancy Management of Common Symptoms of Pregnancy Clinical Examination of Pregnant Women Care of a Woman during Labour Postpartum Care Screening Newborn Baby Infant Care Mental Health of the Mother Grief and Bereavement Contraception and Family Planning Effective Communication Empathy and Comfort Skills Ethics in Doula Course 2: Baby Massage 01 - EAMFC - Baby Massage Marketing final 02 - EAMFC - Meridian Theory Introduction 2020 03 - EAMFC - Introduction to Pediatric Massage 2020 03 - 1 - EAMFC - TCM Paediatric Massage Protocol 2020 03 - 2 - EAMFC - Massage For Immunity Strengthening 2020 03 - 3 - EAMFC - Massage For Night Sweating 2020 03 - 4 - EAMFC - Massage For Stomach-ache 2020 03 - 5 - EAMFC - Massage For Constipation 2020 03 - 6 - EAMFC - Massage For Sinusitis 2020 03 - 7 - EAMFC - Massage for Imsomnia 2020 04 - EAMFC - Meridian Flows 2020 04 - 1 - EAMFC - Pushing Manipulation Technique 2020 04 - 2 - EAMFC - Arc Manipulation Technique 2020 04 - 3 - EAMFC - Kneeding Manipulation Technique 2020 04 - 4 - EAMFC - Pinching Manipulation Technique 2020 04 - 5 - EAMFC - Pressure Manipulation Technique 2020 04 - 6 - EAMFC - Rubbing Manipulation Technique 2020 04 - 7 - EAMFC - Stroking Manipulation Technique 2020 04 - 8 - EAMFC - Wiping Manipulation Technique 2020 05 - 0 - EAMFC - Introduction to Baby and Child Acupoints 2020 05 - 1 - EAMFC - Da zhui GV14 2020 05 - 2 - EAMFC - Lung Shu BL13 2020 05 - 3 - EAMFC - Spleen shu BL20 2020 05 - 4 - EAMFC - Kidney Shu BL 23 2020 05 - 5 - EAMFC - Spinal Column 2020 05 - 6 - EAMFC - QI Jie Gu2020 - Copy 05 - 7 - EAMFC - Stomach 2020 05 - 8 - EAMFC - Shan zhong CV17 2020 05 - 9 - EAMFC - Zhongwan CV 12 2020 05 - 10 - EAMFC - Tianshu ST 25 2020 05 - 11 - EAMFC - Xue hai (Bai chong) SP10 2020 05 - 12 - EAMFC - Zu San Li ST 36 2020 05 - 13 - EAMFC - San yin jiao SP 6 2020 05 - 14 - EAMFC - Yong quan KI 1 2020 05 - 15 - EAMFC - Liver Channel 2020 05 - 16 - EAMFC - Heart Channel 2020 05 - 17 - EAMFC - Spleen Channel 2020 05 - 18 - EAMFC - Lung Channel 2020 05 - 19 - EAMFC - Kidney Channel 2020 05 - 20 - EAMFC - Shen Ding - Tip of Kidney 2020 05 - 21 - EAMFC - Large intestine Channel 2020 05 - 22 - EAMFC - Ban men 2020 05 - 23 - EAMFC - Tianheshui - The Milky Way 2020 05 - 24 - EAMFC - Liu Fu - The Six Fu Visceral 2020 05 - 25 - EAMFC - Baihui GV 20 2020 05 - 26 - EAMFC - Yintang EX HN 3 2020 05 - 27 - EAMFC - Kan Gon 020 05 - 28 - EAMFC - Tianmen - Heaven Gate 2020 05 - 29 - EAMFC - Taiyang 2020 05 - 30 - EAMFC - Yingxiang LI 20 2020 05 - 31 - EAMFC - Ren zhong - The Philtrum GV 26 2020 05 -32 - EAMFC - Stomach Rubbing 2020 06 - 1 - EAMFC - Do and Don't 2020 Course 3: Safeguarding Children Level 3 Laws and Guidance Social and Emotional Development Personality and Intellectual Development of Children Child Abuse Sexual Abuse The Impact of Domestic Violence and Abuse on Children Risks and Risk Assessment Responding to Disclosure and Reporting Things to Do After Referral Safeguarding Trafficked Children Infant Mental Health and Early Attachment Assessing Needs and Providing Early Help Course 4: Parenting Skills Training Advanced Parenting Skills PROMO (Final) Goals & First Concepts The Power Of Relationships The Myth Of 'Nothing To It Parenting' The 2 Phases Of Parenting The Power Of Mentoring Your Child Teaching Values They Will Keep! Parenting Basics ⦠And Beyond! Powerful Communication Skills The Power Of Re-Framing & Building Agreements WHY Do Kids Do The Things They Do? 'The Parent's Pledge' Disciplining The RIGHT Way! The Power of 'Life Lessons' The kid's Pledge The Parents Pledge Course 5: Food as Medicine Level 2 Basics of Food and Nutrition Macronutrients: Classification & Functions of Carbohydrates Macronutrients: Classification & Functions of Lipids and Proteins Micronutrients I & II Digestion and Absorption Detoxification Healthy & Balanced Diet and Food Labelling Average Requirements for Energy and Nutrients Food Intolerances and Allergies Health Conditions: Heart Disease, Cancer & Diabetes Maintaining a Healthy Weight and Eating Problems & Treatments Women's Health Care & Common Concerns During Pregnancy Nutrition for the Baby & Special Foods Course 6: Neuropsychology and Development of Children The Theory of Psycho-social Development Serve & Return Practical Tips For Serve & Return Fuzzy Trace Theory - Explains and Predicts Adolescent Risk Taking Adolescent Risk-Taking and the Prefrontal Cortex Operant Conditioning - How Reinforcement Works and How it can help you The Danger of Unearned Rewards (Habituation and Expectations) Course 7: Pilates Training Course Introduction Workshops Beginner Course Intermediate Course Advanced Course Course 8: Level 2 Mindfulness for Wellbeing Introduction & First Concepts Understanding & Beating Anxiety More Anti-Anxiety Skills & Concepts Conclusion Course 9: Paediatric First Aid Level 3 Aim of First Aid and the First Steps Resuscitation (CPR) Secondary Assessment, The Recovery Position And Shock Head and Eye Injuries, Fractures, and Amputation Choking, Wounds, Bleeding & Burns Secondary Conditions and Reactions Course 10: Infection Prevention Training Infection Prevention and Control Policy in the UK Principles of Prevention and Control of Infection Immunization Infections Spread by Food and Water Infections Spread by Animals and Insects, and Less Common Infections Found in the UK Course 11: Personal Hygiene Introduction to Personal Hygiene and a Brief History Looking Clean, Smelling Clean Improving and Maintaining Oral Health Care of the Eyes How will I get my Certificate? After successfully completing the course, you will be able to order your CPD Accredited Certificates (PDF + Hard Copy) as proof of your achievement. PDF Certificate: Free (Previously it was £10 * 11 = £110) Hard Copy Certificate: Free (For The Title Course) P.S. The delivery charge inside the U.K. is £3.99 and the international students have to pay £9.99. CPD 40 CPD hours / points Accredited by The CPD Certification Service Who is this course for? Anyone from any background can enrol in this Birth Doula bundle. Requirements Our Birth Doula is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. Career path Having these various CPD certificate will increase the value in your CV and open you up to multiple job sectors. Certificates Certificate of completion Digital certificate - Included
QLS Endorsed + CPD QS Accredited - Dual Certification | Instant Access | 24/7 Tutor Support | All-Inclusive Cost
Duration 1 Days 6 CPD hours This course is intended for his course is designed to provide a preview of Red Hat Enterprise Linux 8 to experienced IT professionals, including: Linux system administrators, DevOps engineers, and Cloud administrators. Overview In this course, you will use the Microsoft 365 productivity apps to work collaboratively with others. You will: Identify the Microsoft 365 apps. Create a team and conduct online meetings with Microsoft Teams. Create a plan and manage team activities with Planner. Use Forms to create a form and collect responses. Post, organize, and view videos in Stream. Use Sway to create digital stories and content. Automate your workflow by connecting apps with Power Automate. This course builds on your foundational knowledge of the Microsoft© 365 core apps and takes a deeper look at some of the productivity apps beyond Microsoft Word, Excel©, and PowerPoint©. Knowing that productivity often begins with assembling the right people, this course starts with the Teams© app that is used to collaborate on shared files and conduct online meetings. The connection between Planner and Teams is established to keep the group's work on schedule. The Forms app is introduced as a tool for collecting information that can be used to help determine your next course of action. The apps designed to handle media assets are introduced: Stream to manage video resources and Sway© to create digital stories. Finally, the power of automating your work processes is introduced in Power Automate, with students using the built-in templates as a starting point. For those interested in the Power BI© and Power Apps© features, a brief overview of these apps is included in an appendix. Overview of the Office 365 Apps Navigate in Office 365 Identify How the Office 365 Apps Work Together Collaborating with Microsoft Teams Navigate the Teams Interface Create a Team Meet in Microsoft Teams Managing Activities with Planner Navigate the Planner Interface Create a Plan Gathering Information with Forms Create a Form Share Forms and Collect Responses Managing Video Resources with Stream Navigate the Stream Interface Post and Organize Videos in Stream Using Sway to Create Digital Stories Navigate the Sway Interface Create a Sway Automating Your Work with Flow Navigate the Flow Interface Create and Share a Flow
Power distribution is integral to supplying power to every home. Learn the function and management of the distribution station, with the Distribution Station & Feeder Protection Masterclass In this course, you will learn the protection and control principles of distribution stations and feeders, covering the core skills required to become an electrician or electrical engineer. You will fine tune your distribution station management skills and learn about the function of relays, feeders and fuses, with advice on common mistakes to avoid when performing examinations and distributions. This course has been designed for those with a limited knowledge of this topic who are looking to gain the skills to take their career to the next level. Enrol today as a part-time or full-time learner and maximise your electrical engineering knowledge. This best selling Distribution Station & Feeder Protection Masterclass has been developed by industry professionals and has already been completed by hundreds of satisfied students. This in-depth Distribution Station & Feeder Protection Masterclass is suitable for anyone who wants to build their professional skill set and improve their expert knowledge. The Distribution Station & Feeder Protection Masterclass is CPD-accredited, so you can be confident you're completing a quality training course will boost your CV and enhance your career potential. The Distribution Station & Feeder Protection Masterclass is made up of several information-packed modules which break down each topic into bite-sized chunks to ensure you understand and retain everything you learn. After successfully completing the Distribution Station & Feeder Protection Masterclass, you will be awarded a certificate of completion as proof of your new skills. If you are looking to pursue a new career and want to build your professional skills to excel in your chosen field, the certificate of completion from the Distribution Station & Feeder Protection Masterclass will help you stand out from the crowd. You can also validate your certification on our website. We know that you are busy and that time is precious, so we have designed the Distribution Station & Feeder Protection Masterclass to be completed at your own pace, whether that's part-time or full-time. Get full course access upon registration and access the course materials from anywhere in the world, at any time, from any internet-enabled device. Our experienced tutors are here to support you through the entire learning process and answer any queries you may have via email.
Adobe authorised live online course with study materials and certificate of completion included Designed with the experienced user in mind, this one day course offers those already familiar with Illustrator the chance to explore more of its complex creative options, and increase their productivity and output. Creating 3D type and shapes, advanced use of colour and bespoke brushes are just some of the advanced techniques you will learn for creating professional print and web-ready artwork. Description Completing this course will enable you to do the following and more: Use Professional Artboard setup Work with Advanced drawing and path editing techniques Use Advanced Layers with Sub Layers Create and edit Symbols Create and edit Brushes Learn Power user shortcuts/workflow techniques Use Advanced colour, creating Colour Groups, colour management Use Advanced typography and text layout techniques Create 3D shapes Create 3D type Work with Gradient Mesh tool to create effects Add multiple effects to a single object Use Non-destructive design using Appearance Create and use Actions For the full course content please download the course information pdf listed above. Who is this course for? This course is perfect for experienced Illustrator users who want to learn how to make use of more of the applications powerful features and improve their workflow. Requirements Attendees should have a good working knowledge of Illustrator. You will need a broadband internet connection to participate in this live online course. Certificates Certificate of completion Digital certificate - Included
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Learn to Master Google Analytics in No Time! premium bundle consists of 30 precisely chosen courses on a wide range of topics essential for anyone looking to excel in this field. Each segment of Learn to Master Google Analytics in No Time! is meticulously designed to maximise learning and engagement, blending interactive content and audio-visual modules for a truly immersive experience. Certification You have to complete the assignment given at the end of the Learn to Master Google Analytics in No Time! course. After passing the Learn to Master Google Analytics in No Time! exam You will be entitled to claim a PDF & Hardcopy certificate accredited by CPD Quality standards completely free. CPD 300 CPD hours / points Accredited by CPD Quality Standards Who is this course for? This Learn to Master Google Analytics in No Time! course is ideal for: Students seeking mastery in Learn to Master Google Analytics in No Time! Professionals seeking to enhance Learn to Master Google Analytics in No Time! skills Individuals looking for a Learn to Master Google Analytics in No Time!-related career. Anyone passionate about Learn to Master Google Analytics in No Time! Requirements This Learn to Master Google Analytics in No Time! doesn't require prior experience and is suitable for diverse learners. Career path This Learn to Master Google Analytics in No Time! bundle will allow you to kickstart or take your career in the related sector to the next stage. Certificates CPD Accredited Digital certificate Digital certificate - Included CPD Accredited Hard copy certificate Hard copy certificate - Included If you are an international student, then you have to pay an additional 10 GBP for each certificate as an international delivery charge.