The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Course Overview The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Did you know that search marketing is currently one of the most in-demand roles? And that growth isn’t going to stop anytime soon. Develop true Search Marketing expertise for where search is now and where it’s going Program learning outcomes and content: What Will I Learn? Develop the skills to work in search right now. Learn about search engine optimization, paid search, and digital display advertising, along with the latest platforms including Google Ads, Microsoft Ads (Bing Ads), and Google Analytics 4. Study using a dynamic mix of interactive lessons, videos, and downloadable tools, along with live sessions on the latest trends and channels. You’ll be awarded with a DMI search marketing certification that’s recognized globally, along with a completion badge from Neil Patel. Course Content: Introduction to Search Marketing: Being found in the right place at the right time may look effortless but it’s an art. You’re going to need lots of key concepts, tools and tricks. Explore how the core search elements work together to drive targeted traffic that converts into sales. • Search Marketing • SEO & Paid Search principles • Demand generation • Analytics & reporting • Data visualization SEO Setup & Content: The search engine can feel all seeing, all knowing but it can be won over. SEO is the way to come out on top. Understanding the algorithms and ranking factors puts you in the driver’s seat. But that’s not all. What does it take to really engage people? Content that speaks to them. Find out what your audiences are looking for, create the content they care about, and then serve it to them where they are. The key to a big, visionary content strategy that works. • Setting SEO objectives • Keyword research • Creating content • On-page optimization • Content scheduling Optimizing SEO: Everyone wants to get their website in front of more people. The right people. That’s where search engine optimization comes in. There’s a lot to get a handle on with SEO, all working together to make your content more visible. Pick the quick wins, gather momentum, or optimize for a better return-on-investment. • SEO for eCommerce • Backlinking for authority • Local & international optimization • Off-page optimization Paid Search Fundamentals: So you know how to grow those organic searches and it’s going well. But you want to succeed faster. Cut right to the chase with paid search. Learn the fundamentals of PPC advertising and how it can work to promote your business. • Paid search concepts • Ads & landing pages • Keywords • Creating a paid search campaign Paid Search Campaigns: Now that you know the basics, it’s time to start running your campaigns. Use PPC advertising to boost your visibility. Discover how to measure and optimize your campaigns to get the best out of every single click. • Managing the campaign budget • Optimizing campaigns • Reporting on paid search Demand Generation: Capture interest wherever people are in their journey. Whether they’re a first time visitor, just getting to know you or coming back again and again. Demand generation gives you the tactics to drive awareness and long-term engagement. Sure, it takes time but it’s worth the payoff. • Demand generation campaigns • Outbound channels & ad formats • Campaign targeting & bidding • Optimizing your campaign • Involving display & video advertising Search Analytics: Search analytics can feel a bit like having a superpower. There’s so much you can know about what your target market is doing, what they want, how they speak. All of this data is at your fingertips, you just need to know how to use it. So let’s dive in. Plus with the shift to Google Analytics 4 daunting many businesses, we’ll get you set for success on the new interface. • Analytics fundamentals • Monitoring campaigns • Introduction to GA4 • Configuring Google Analytics • Conversion rate optimization Data& Data Visualization: Data gives us so many new insights and opportunities to work with. But we’re always looking for ways to make data more engaging, especially in a digital world where we have so much of it. Tell the story of what you’ve discovered with data visualization. It helps to communicate more effectively and bring everyone along for the journey. • Turning data into actions • Ways of visualizing data • Forecasting search performance Search Strategy - Research & Planning: So you have tools, techniques, and practiced skills. You’ve learned all of the stepping stones behind making search work hard. Now is your chance to get an action plan together. A strategic, focused plan that really delivers. One backed up by research and structured by set objectives. • Planning a search strategy • Research for search campaigns • Setting objectives for search Search Strategy 2 - Execution & Optimization It’s time to put everything you’ve learned into practice with a high-performing search marketing strategy. You have the skills, you’ve done the research, your action plan is prepared. Let’s execute the strategy and make it a reality. Exciting, isn’t it? • Omnichannel search approach • Adapting to change • Evaluating search strategies • Long term performance DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate
Disciplined Agile Senior Scrum Master (DASSM): In-House Training Do you want to take Disciplined Agile® to a new level? Are you looking for tools to solve complex problems and enhance your organization's agility? Do you want to learn how to lead your team to excellence? Expand your knowledge and build practical skills around Disciplined Agile®, business agility, leadership, and team development. Disciplined Agile Senior Scrum Master is a nine-lesson, instructor-led course that shows you how to use the Disciplined Agile tool kit to solve a variety of advanced problems, work with allies within your organization, and optimize how teams work. You will gain knowledge in planning, reporting and metrics, and coordinating activities, as well as how to meet challenges in these areas. And you'll develop the skills you need to foster emotional intelligence, resolve conflicts, and lead high-performance teams at any stage of development. Filled with activities, supplemental reading, and more, this course will prepare you to take the Disciplined Agile Senior Scrum Master (DASSM) exam and, equally important, start using Disciplined Agile immediately within your leadership role. What You Will Learn After the completion of this course, you will be able to: Accelerate your ability to lead high-profile initiatives that are critical to enterprise success Take a deep dive into the Disciplined Agile® tool kit to develop a comprehensive understanding of the hundreds of practices and strategies it contains and the trade-offs of applying them Apply the Disciplined Agile tool kit in hands-on exercises to guide your team in choosing and evolving your best way of working (WoW) in real-life situations Use the tool kit to solve complex challenges commonly encountered in development and operational teams, the value stream, and at the enterprise level Learn how to design and implement metrics that measure your improvements in areas where your teams are struggling Understand how to nurture emotional intelligence Feel confident empowering others on your team(s) Learn how to lead your teams in any situation to improve value delivery for your customers Apply the Disciplined Agile tool kit to guide your team in choosing and evolving the best way of working (WoW) in the situation you face Be prepared to take the Disciplined Agile® Senior Scrum Master (DASSM) exam and earn a valuable, credible certification Roles and responsibilities of DASSM Tuckman Team Development Model Emotional intelligence and why it is essential to team performance Business agility Tactical scaling factors in more complex situations Disciplined DevOps layer 'Test-first' method as it relates to the quality of requirements Scope and purpose of the value stream layer Coordinate activities process goal and why it is important Value creation structure of teams DA™ tool kit to optimize the flow of work and solve challenges related to coordinating and collaborating across teams, or within a larger team of teams Thomas-Kilmann Conflict Resolution Planning Five levels of scope Metrics
Disciplined Agile Senior Scrum Master (DASSM) Do you want to take Disciplined Agile® to a new level? Are you looking for tools to solve complex problems and enhance your organization's agility? Do you want to learn how to lead your team to excellence? Expand your knowledge and build practical skills around Disciplined Agile®, business agility, leadership, and team development. Disciplined Agile Senior Scrum Master is a nine-lesson, instructor-led course that shows you how to use the Disciplined Agile tool kit to solve a variety of advanced problems, work with allies within your organization, and optimize how teams work. You will gain knowledge in planning, reporting and metrics, and coordinating activities, as well as how to meet challenges in these areas. And you'll develop the skills you need to foster emotional intelligence, resolve conflicts, and lead high-performance teams at any stage of development. Filled with activities, supplemental reading, and more, this course will prepare you to take the Disciplined Agile Senior Scrum Master (DASSM) exam and, equally important, start using Disciplined Agile immediately within your leadership role. What You Will Learn After the completion of this course, you will be able to: Accelerate your ability to lead high-profile initiatives that are critical to enterprise success Take a deep dive into the Disciplined Agile® tool kit to develop a comprehensive understanding of the hundreds of practices and strategies it contains and the trade-offs of applying them Apply the Disciplined Agile tool kit in hands-on exercises to guide your team in choosing and evolving your best way of working (WoW) in real-life situations Use the tool kit to solve complex challenges commonly encountered in development and operational teams, the value stream, and at the enterprise level Learn how to design and implement metrics that measure your improvements in areas where your teams are struggling Understand how to nurture emotional intelligence Feel confident empowering others on your team(s) Learn how to lead your teams in any situation to improve value delivery for your customers Apply the Disciplined Agile tool kit to guide your team in choosing and evolving the best way of working (WoW) in the situation you face Be prepared to take the Disciplined Agile® Senior Scrum Master (DASSM) exam and earn a valuable, credible certification Roles and responsibilities of DASSM Tuckman Team Development Model Emotional intelligence and why it is essential to team performance Business agility Tactical scaling factors in more complex situations Disciplined DevOps layer 'Test-first' method as it relates to the quality of requirements Scope and purpose of the value stream layer Coordinate activities process goal and why it is important Value creation structure of teams DA™ tool kit to optimize the flow of work and solve challenges related to coordinating and collaborating across teams, or within a larger team of teams Thomas-Kilmann Conflict Resolution Planning Five levels of scope Metrics
This one-day course introduces the field of user experience and provides an excellent entry point to our other specialised training courses. UX processes and practices have become a central component of product design, service design and web design.
The Greek Language Summer Camp is a great way for your child to greatly improve their Greek and have fun with other international children. Our program is for children aged 6-15 years and aims to develop children’s speaking skills and boost their confidence when speaking Greek. Young learners are usually faster to learn and grasp foreign languages, especially some aspects of languages like the pronunciation and new vocabulary. This is precisely why close contact with a Greek speaking environment and native Greek speakers is the perfect opportunity for children to engage in the Greek language fast and absorb new skills very quickly.
Training and networking day for those working in individual giving, in-memory, legacy, data & supporter care roles in UK hospices: FREE for HIGN members £25 fee for non-members (or commitment for your hospice to take organisational membership - you MUST have your line manager's approval before booking if you are a non-member) 10am: Arrival & refreshments 4pm: Close Lunch will be provided at no extra charge, please specify if you have any dietary requirements when booking The day will NOT be online or recorded so that people feel more comfortable openly sharing.
Services Included PLAB1 Premium; ✔ 24/7 access to Course Tutors via WhatsApp. ✔ Live UKMLA/PLAB1 teaching sessions x 3. ✔ UKMLA/PLAB1 Complete Video Course. ✔ 10 x UKMLA/PLAB1 Mock Tests. ✔ 5K plus, the latest PLAB1/UKMLA MCQs. ✔ UKMLA/PLAB1 Complete Audio Course. ✔ 250 Digital Flashcards for rapid revision, (Clinical & Pharmacology) PLAB2 Premium; ✔ Intense 10-day face-to-face teaching programme. ✔ SimMan and Manikin teaching and practice. ✔ PLAB2 Online video course. ✔ 2 x PLAB2 Mock Exam sessions – booked when it suits you as per your exam date. ✔ 2 X UKMLA/PLAB2 Audio courses. ✔ More than 1,000 Revision Flashcards, ➢ Clinical ➢ Data Gathering, ➢ Cases & Explanation ➢ Examination & Procedures ➢ Differential Diagnosis ➢ NICE/CKS Guidelines ✔ PLAB2/UKMLA PRACTICE CASES. Key Points ✔ The most comprehensive all-in-one package for PLAB 1 Focus on both PLAB 1 knowledge and exam technique. ✔ Teaching by senior NHS clinicians including previous PLAB examiners ✔ Teaching based on UK guidelines, regularly updated Chapter-based video and audio teaching for ease of use. ✔ Multiple teaching formats for optimum preparation (live, video, audio, mocks, flashcards) ✔ Most comprehensive all-in-one package for PLAB2. ✔ Teaching by senior NHS clinicians including previous PLAB examiners. ✔ Focus on PLAB2 knowledge, technique and time management. ✔ High-quality SimMan and mannikins to learn and practice on. ✔ Non-scripted, principles-based approach. ✔ Practice-centric course – with role-play and feedback from day 1. ✔ Continuous role-plays, mock cases, practice and feedback of all key scenario types. ✔ Increase confidence in a full range of scenario types and situations. ✔ Cover areas that are often worried about eg prescribing, teaching emergency scenarios. ✔ Teaching based on UK guidelines, regularly updated. ✔ Chapter-based video and audio teaching for ease of use. ✔ Ongoing support after the academy concludes, up to exam day. ✔ All material is available for 12 months, with no limits to use at this time.
Develop confidence & capability in delivering to the camera & conducting interviews. Develop your own personal brand & impact on camera whether in person 'live', pre-recorded or online.
The Level 2 NVQ Certificate in Plant Operations (Construction) -Compacting qualification has been developed for achievement in a real workplace environment which means you need to be employed to undertake this qualification. This qualification enables you, the learner, to demonstrate and recognise your skills, knowledge and understanding and to demonstrate your competence in a real workplace environment so you can work in Compacting within the construction industry. You will be assessed against a set of performance and knowledge statements which have been derived from National Occupational Standards for your occupational area. You will be assessed by an occupationally competent and qualified assessor whose job is to work with you and help you complete your qualification. This qualification supports the learner to attain enabling, fundamental and transferable practical skills with associated underpinning knowledge. The learner will learn key practical skills and knowledge in these mandatory units: -Conforming to General Health, Safety and Welfare in the Workplace -Conforming to Productive Working Practices in the Workplace The learner will also learn key practical skills and knowledge in one of the following optional units: -Preparing and operating soil compactors to compact materials in the workplace -Preparing and operating landfill compactors to compact materials in the workplace -Preparing and operating ride-on rollers to compact materials in the workplace Entry Requirements There are no formal entry requirements to take this qualification. This qualification can be undertaken without any previous training or qualifications in this subject area.
Chemical peels are one of the most popular aesthetic treatments, offering a wide range of benefits for clients with various skin concerns. By enrolling in the VTCT (ITEC) Level 4 Certificate in Skin Peeling, you will be taking a significant step towards becoming a highly skilled and sought-after professional in the aesthetics industry. This advanced qualification is designed to provide you with the knowledge and expertise to perform skin peeling treatments safely and effectively, using a range of chemicals that are specifically chosen to suit different skin types and conditions. By learning the science behind the procedure, you will gain a comprehensive understanding of how chemical peels work and how they can improve the appearance of skin. With this knowledge, you will be able to confidently provide consultations and recommend the most appropriate treatments to your clients. This is especially important as chemical peels can be tailored to suit different skin concerns, including acne, fine lines, wrinkles, hyperpigmentation, and more. Moreover, this course is unique in that it uses industry leading products for training, which are widely recognised as industry-leading skincare brands. As such, you will gain experience working with high-quality products that are widely used in professional settings such as laser skin clinics and Medispas. By completing this course, you will acquire a wealth of skills, including client consultation, treatment planning, application techniques, and post-treatment advice. You will also learn the necessary health and safety protocols for performing chemical peels, including preparing the working area, sterilising equipment, and disposing of materials correctly. Ultimately, this course will equip you with the skills, knowledge, and confidence to provide chemical peels safely and professionally, setting you on a path towards a highly rewarding and lucrative career in the aesthetics industry.