Develop true Digital Marketing Strategy expertise with DMI Specialist. Learn digital communications, analytics, marketing automation and budget & strategy formulation from Industry Skills Experts. Course Overview This dynamic online Diploma in Digital Strategy & Planning course covering topics in digital communications, analytics, marketing automation and budget & strategy formulation giving you the skills, know-how, strategy and techniques to be that change. Here is power. The power to influence. To speak to billions of people. Specialization is for when you don’t just want to play the digital marketing game anymore, you want to drive it. To change it. the DMI SPECIALIST online Digital Strategy and Planning certification is perfect for you to become an online digital marketer. Become a member and connect to the industry and white-hot opportunities. Here is power. The power to influence. To speak to billions of people. What’s New? Develop true Digital Marketing Strategy expertise with DMI Specialist. Learn digital communications, analytics, marketing automation and budget & strategy formulation from Industry Skills Experts. Learn every aspect of Digital Marketing Strategy across 9 modules of interactive learning to give you a highly relevant and deep knowledge of digital strategy, all wrapped up with the world’s most recognized digital marketing certification on completion. Program learning outcomes and content: WHAT WILL I LEARN? We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy. See it manifest into real world, business-changing action. The modules are building blocks – of knowledge, of your vision, of the leading Certified Digital Marketing Specialist – Digital Strategy & Planning that is you. Here is what you need to know. Course Content: Introduction: We bring science to thought. We have created the 3i Framework which is designed to help you select the best digital strategy for your organisation and make it happen. The 3i is smart and rigorous. It’s transformative. And you shall be impressed. This module introduces this nifty piece of brainwork. Later modules expand on it. • The fundamental concepts underpinning the DMI 3i Methodology. • The how-to’s of business strategy development. • Key components in an effective digital strategy. • Strategic management, a long-sighted look at lasting, growing success Traditional Communications: In this model, we explore how the marketing classics still anchor any campaign – yet the contemporary digital campaign is a far more fantastical vessel. We look deep into how our tech is changing the consumer experience, and how we must respond. Digital Communications: We are living through extraordinary times. The opportunities are as big, sprawling and diverse as the World Wide Web. The challenge too is bigger. Markets are sophisticated and fragmented. Now, more than ever, thy most know thy consumer (and thy digital channels). Here we look at: the fundamentals of digital communications planning, improving ROI, understanding your audience. Where can they be found? How to engage them? Budgeting for your digital strategy and effective resources reviewing, measuring, and analysing your digital strategy. Digital Channels: Facebook, Linkedin, Instagram, Twitter, Snapchat and so on. They multiply and they proliferate. Yet in this great distraction and fragmentation, there is also great opportunity. This module covers: inbound and outbound strategies, cross media planning, the digital channel mix, and mobile marketing social media marketing. Content marketing that is relevant, timely and riveting the what, how and why of search engine marketing email marketing, affiliate marketing, and marketing automation display and video advertising best practice. Because we have eyes to see. Marketing Automation: Automation doesn’t beat inspiration but it sure makes a marketeer’s life easier and more exciting. Here is superpower, working quieting and perfectly under your orders, night and day. See how smart businesses are sharpening their edge with CRM software for better sales enablement, lead nurturing and way more. Budget & Resourcing: Money makes marketing go round. But value is where it’s at. This model goes deep on how to hit max ROI for any given budget. Then some consideration for that other precious resource, human talent. Explore: • Key factors to consider when planning a marketing budget. • Setting that marketing budget. • How to monitor and optimize a budget during campaign, execution. • The human element. • Recruit, train and keep top people. Big Data & Analytics: The Big Data & Analytics module will provide you with a broad understanding of Big Data, Advanced Analytics and Artificial Intelligence. You will learn the fundamental frameworks and understand how cutting-edge analytics tools are being used to help businesses succeed wildly. Digital Leadership: We are living in extraordinary times, which call for extraordinary leaders. That means you. You shall lead the transition from the remnants of traditional marketing and into the brave, new digital marketing world which you are helping to invent. And you shall lead with razor-sharp thought and strategy. You shall take your brand and your organisation to places yet undreamed of. Strategy Formulation & Plan: By now, you’ll have come a long way. You are (almost) ready to go forth, carve out new and unexplored neural pathways and digital markets. You are standing on the very edge of the leading-edge, and you are just about ready to spread those new digital super-wings and soar. But first, the ultimate strategy module; the ultimate in strategy. DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate
About this Training Course This 5 full-day course covers all the main elements of IChemE's Process Safety Competency framework: culture, knowledge and competence, engineering and design, human factors, systems and procedures, and assurance. Participants will achieve at least the second level of competence 'Basic Application', which is defined as 'Performs fundamental and routine tasks. Requires occasional supervision. Increased functional expertise and ability. Works with others.' This course examines the interrelation of the various techniques of process safety for analysing and managing process hazards in the hydrocarbon and chemical processing industries. There is a particular emphasis on engineering design aspects with extensive participation in individual and group exercises, tutored exercises and video case studies throughout the course to underpin key learning points. The learning is consolidated in a comprehensive case study and requires collaboration between members of each syndicate. This course has been reviewed and approved by the Institution of Chemical Engineers. IChemE is the global professional membership organisation for chemical, biochemical and process engineers and other professionals involved in the chemical, process and bioprocess industries. Their knowledge of professional standards, close involvement with industry, education and regulators, and their expertise as a leading global training provider, means they are uniquely positioned to independently assess and approve training courses and professional development programmes across the world. Training Objectives By the end of this course, participants will be able to: Acquire the underpinning knowledge required to achieve process safety competency Gain a comprehensive understanding of process safety management Understand the concept of the safety life cycle of a process plant from conceptual design onwards including operation, maintenance and modification Understand the hazard scenarios associated with a process plant Understand how risks can be controlled by hardware and procedural measures Identify and analyse hazard causes and consequences Recognise when specialist analytical expertise is required Generate effective and appropriate measures to reduce risks Justify and communicate practical solutions to non-technical personnel Explain the rationale for process safety measures to decision makers Target Audience This course is suitable for process industry professionals who need to acquire a comprehensive understanding of process safety management, those moving into process safety positions or those who wish to broaden their process safety knowledge within their existing discipline. It is particularly suited for anyone involved in the design, operation, modification or maintenance of a major hazard installation. This includes: Supervisors, operators and maintainers in Oil & Gas, Petrochemical and Chemical industries, process, mechanical and chemical engineers and technicians Design engineers, project engineers and HSE managers Control, automation and instrumentation engineers It will also demonstrate a substantial understanding of process safety for those engaged in Continuous Professional Development or aiming for the Chartered Engineer status. Course Level Basic or Foundation Trainer Your expert course leader has 50 years' experience in chemical and process safety engineering. His early career included 20 years in design and project engineering with various fine chemical and pharmaceutical companies where he designed chemical processes, specified plant equipment and selected materials for highly corrosive and toxic processes, often where textbook data was not available. This was followed by 10 years in offshore oil and gas design projects where he was responsible for setting up a Technical Safety group to change design safety practices in the aftermath of the 1988 Piper Alpha disaster. In recent years, he has been called upon to conduct various offshore and onshore incident investigations. His career has given him experience in project engineering, project management, process design and operations, safety engineering and risk management. He is a Fellow of the UK Institution of Chemical Engineers. He served on the Scottish Branch committee, and was elected chairman for a two-year term in 1991. He has also been chairman of the Safety and Reliability Society - North of Scotland Branch. He has delivered training courses in Process Hazard Analysis (HAZOP and HAZID), Process Safety Management, Hazard Awareness, Risk Assessment, Root Cause Analysis, Failure Modes & Effect Analysis and has lectured on Reliability Analysis to the M.Sc. course in Process Safety and Loss Prevention at Sheffield University. In addition to delivering training courses, he currently facilitates HAZOP / HAZID / LOPA studies and undertakes expert witness roles advising lawyers engaged in contractual disputes, usually involving the design or construction of chemical plants or Oil & Gas production facilities, or criminal prosecutions. POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information post training support and fees applicable Accreditions And Affliations
In this course we deepen participants understanding of systemic racism and the spectrum of privilege. It challenges the participants to examine their behaviours and take close looks at some of the views they have held since a very young age, e.g. this area is a “bad” area, because it has a high proportion of black/brown people living in it, or that young black men in tracksuits are “thugs”. We think about where these messages come from and how people are indoctrinated by the media. Course Category Inclusion Team Building Leadership Emotional needs Description In this course we deepen participants understanding of systemic racism and the spectrum of privilege. It challenges the participants to examine their behaviours and take close looks at some of the views they have held since a very young age, e.g. this area is a “bad” area, because it has a high proportion of black/brown people living in it, or that young black men in tracksuits are “thugs”. We think about where these messages come from and how people are indoctrinated by the media. We explore the reasons why white people are so defensive when it comes to talking about race. We discuss having racial biases and the implications of them, such as unconsciously insulting people around us in the workplace. When we become aware of how our behaviours can affect people, we then look for solutions. The course is designed for groups of professionals to come together as a team to try and take responsibility for the racism that goes on in their workplace – empowering the leadership to have difficult conversations with team members and create a paradigm shift across the entire organisation. Please come with an open mind, and you might be surprised at what you find out. We are striving for a world where racism is an open conversation and not a topic that we shy away from. Testimonials “That was a really insightful session and thought provoking. I would love to attend more sessions on racism. Thank you for the engaging questions and delivery” “Lots of things to reflect on!” Learning Objectives Participants will: Confront their own racism and unconscious biases Become aware of the ways they treat people differently based on race Think about practical changes they can make in their workplaces Who Is It For? Leadership teams seeking guidance and reflection Educators who want to get it right People who have had not had much contact with people outside their own race People who believe they are “not racist” Course Content Background – brief history of systemic racism Racism as a binary – the problem with thinking only “bad” people can be racist Trust – how do we feel around people we don’t trust? Difference – how do we act when we feel different? What do Good Manners look like around people of different cultures? What does Good Allyship look like in the workplace? Why don’t we talk about race? What does your race mean to you? Examining our privilege – activity Interracial friendship video Visioning – what does the ideal workplace look like? Setting Actions – what achievable actions can we set to bring us closer to our dream future?
About this Training Course This 4 full-day Maintenance and Reliability Masterclass course will provide Maintenance and Reliability personnel with a full explanation of the Award-winning Model of Excellence for maintenance. This is top tier training that has also been designed to equip participants with practical skills to take back to work. The course enables participants to develop a strategy to achieve outstanding maintenance and reliability performance for their own workplace. This course is aligned with SMRP* best practices and the CMRP exam. It provides an opportunity for participants to sit for an examination+ on the final day of the course. Your facilitator for this course is a fully qualified CMRP professional, an approved SMRP Proctor, authorised to conduct CMRP exams and a globally respected maintenance consultant and best practice trainer. +Exam fees are not inclusive in the course fees. *SMRP refers to Society of Maintenance and Reliability Professionals. PetroEdge is not affiliated with SMRP. Training Objectives By the end of this course, participants will be able to: Appreciate the content and underlying principles of our maintenance Model of Excellence o How to develop a strategy for outstanding maintenance and reliability performance o Developing reliability methodologies and programmes to drive performance o Options and tools to improve reliability at equipment level o Leadership skills and improving organisation and human performance o Work with management with an overview of the latest practice in planning scheduling and control Describe how maintenance can become a more strategic and influential function Use the Carcharodon model of excellence and class leading methodologies for improving maintenance and reliability Target Audience This course will benefit: Maintenance managers Reliability professionals Experienced supervisors Planners Project engineers Operations managers Functional specialists Course Level Basic or Foundation Training Methods Course methodology of this training course: Other than world-class visuals and slides, this course will include a high level of interaction between the facilitator and participants and group discussion among the participants themselves. There will be a number of case studies to demonstrate key points and also a minimum of one workshop exercise each day to give participants the chance to apply learning and appreciate key aspects of best practice. Participants will also have the chance to share examples from their own experience, discuss real problems they are facing and develop actions for improvement when they return to work. Examples of the exercises that are used in this course are as follows: Exercise: Understanding the challenges and seeing the opportunities Exercise: Developing a strategy Group Exercise: Selecting maintenance plans Group exercise: Case study failure Group exercise: Planning work Trainer Your expert course leader is an award-winning consultant and trainer with 30 years' experience in maintenance and reliability improvement. He has worked across five continents, in a wide variety of environments from the world's largest oil refinery to a small drinks production line. He has 10 years of maintenance management experience in the process industry, so he brings a very practical approach to training. He moved into consulting with ABB Eutech as their global maintenance specialist where he led maintenance and reliability best practice panels, delivered a wide range of maintenance improvement projects and trained other consultants. He is a fully qualified CMRP professional, an approved SMRP* Proctor, authorised to conduct CMRP exams and a globally respected maintenance consultant and best practice trainer. He founded his consultancy and training business in 2002 to focus on maintenance and reliability improvement. As part of this, he developed a range of maintenance 'models of excellence' with inputs from authors, international lecturers and some of the world's leading consultants and operators. His work has been recognised as being at the leading edge of industry best practice, winning independent awards such as the UK Chemical Industries Association 'Excellence in Engineering' award. He remains close to the industry as a respected specialist helping operating companies to achieve changes in performance. This ongoing field work enables him to continue to refine and extend best practice and the learning from this is continually fed into his training. His unique experience of facilitating two major turnarounds when the Coronavirus escalated into lockdown have given him a unique insight into how events of this type can disrupt maintenance. Moreover, his involvement in developing management processes and leading a Coronavirus response on a major industrial asset means he can talk with direct experience about how to cope and innovate in this global pandemic. He is also the expert course leader for the following courses offered by PetroEdge: Preventive and Predictive Maintenance Effective Plant Turnaround Management POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information post training support and fees applicable Accreditions And Affliations
Aspire Consulting and Training Ltd is indisputably at the forefront of Transformative Coachingworldwide. We have a commitment to prepare individuals as coaches to achieve sustainable change for the people around them, so that they are being developed and supporting many types of growth. Achieved through a process of heightening awareness and deepening learning, this differs from other coaching methodologies that employ a tactical or remedial approach more useful in trouble-shooting and problem solving. As people pursue coach training, they want a program with high standard, proven methodology and worldwide recognition. The TAP-C™ Model is a globally delivered program that enhances professional coaching industry standards. Our certification training program offers a fresh, leading edge approach to enable authentic and deliberate change. We offer the ultimate solution to maximise human capital. Businesses are expecting their managers to devote an ever-increasing portion of their time to coach others and this is a trend that will only continue to expand. The challenges have never been greater for achieving results through people, and coaching will remain a vital leadership skill for the decades to come. A proven strategy for creating sustained growth, coaching enables superior performance of individuals, teams, and whole organisations. The TAP-C™ Model is not just a new methodology or trend; it is more of a tool that drives a positive change. It helps people gain clarifications through meaningful conversations. It promotes learning by stimulating people to think through about their situation and urges them to take initiatives. Coaching is all about making people realise what needs to be modified and offer them appropriate support to bring about a change. "Coaching is about influencing individuals to make conscious, empowered decisions to become leaders in their own lives. It is a process that occurs in a special conversation that enables learning and development and thus improves performance. It is a way of working with people that leaves them more competent and more fulfilled so that they are more able to contribute and find meaning in what they are doing." Jay Acharya The TAP-C™ Model incorporates a blend of coaching, mentoring and counselling, that, although considered different, share some key characteristics and skills to always support positive outcomes. Coaching involves the belief that the individual has the answers to their own problems within, and need the focus to unlock their own potential. Mentoring is like coaching, with a general agreement that a mentor can partner in some way to help expedite any decision making. Counselling is closer to a therapeutic intervention. Focusing on past situations and identify ways to overcome barriers, that may be internal or external. Our TAP-C™ Model therefore truly incorporates what we know to be an Influencing and Empowered approach to Coaching in the following way: We will explore the supporting principles of a coach and the guiding principles of a mentor, by using practical methods to help you become more effective and confident. The purpose of this training to improve your performance at the same time of improving other abilities and create a cultured and productive working atmosphere. The core objective of the course is to enable you to set and achieve organisational, departmental and personal goals, by communicating clearly with their teams, managing time more effectively and prioritising work so that achieving an organisational strategy is more of a fluid approach. Aims and Objectives The sessions focus on the theoretical aspects of empowering people in an organisation, by increasing the awareness of current competencies and abilities. The programme will meet all the objectives outlined below: Gain a greater understanding of organisational activities How the TAP-C™ Model can be used to develop a person and a team Establish how to know when to be a coach, mentor and councillor The behaviour’s of being a confident coach How to help a person recognise their strengths and developmental areas How to create and develop an empowered structured organisation
Aspire Consulting and Training Ltd is indisputably at the forefront of Transformative Coachingworldwide. We have a commitment to prepare individuals as coaches to achieve sustainable change for the people around them, so that they are being developed and supporting many types of growth. Achieved through a process of heightening awareness and deepening learning, this differs from other coaching methodologies that employ a tactical or remedial approach more useful in trouble-shooting and problem solving. As people pursue coach training, they want a program with high standard, proven methodology and worldwide recognition. The TAP-C™ Model is a globally delivered program that enhances professional coaching industry standards. Our certification training program offers a fresh, leading edge approach to enable authentic and deliberate change. We offer the ultimate solution to maximise human capital. Businesses are expecting their managers to devote an ever-increasing portion of their time to coach others and this is a trend that will only continue to expand. The challenges have never been greater for achieving results through people, and coaching will remain a vital leadership skill for the decades to come. A proven strategy for creating sustained growth, coaching enables superior performance of individuals, teams, and whole organisations. The TAP-C™ Model is not just a new methodology or trend; it is more of a tool that drives a positive change. It helps people gain clarifications through meaningful conversations. It promotes learning by stimulating people to think through about their situation and urges them to take initiatives. Coaching is all about making people realise what needs to be modified and offer them appropriate support to bring about a change. "Coaching is about influencing individuals to make conscious, empowered decisions to become leaders in their own lives. It is a process that occurs in a special conversation that enables learning and development and thus improves performance. It is a way of working with people that leaves them more competent and more fulfilled so that they are more able to contribute and find meaning in what they are doing." Jay Acharya The TAP-C™ Model incorporates a blend of coaching, mentoring and counselling, that, although considered different, share some key characteristics and skills to always support positive outcomes. Coaching involves the belief that the individual has the answers to their own problems within, and need the focus to unlock their own potential. Mentoring is like coaching, with a general agreement that a mentor can partner in some way to help expedite any decision making. Counselling is closer to a therapeutic intervention. Focusing on past situations and identify ways to overcome barriers, that may be internal or external. Our TAP-C™ Model therefore truly incorporates what we know to be an Influencing and Empowered approach to Coaching in the following way: We will explore the supporting principles of a coach and the guiding principles of a mentor, by using practical methods to help you become more effective and confident. The purpose of this training to improve your performance at the same time of improving other abilities and create a cultured and productive working atmosphere. The core objective of the course is to enable you to set and achieve organisational, departmental and personal goals, by communicating clearly with their teams, managing time more effectively and prioritising work so that achieving an organisational strategy is more of a fluid approach. Aims and Objectives The sessions focus on the theoretical aspects of empowering people in an organisation, by increasing the awareness of current competencies and abilities. The programme will meet all the objectives outlined below: Gain a greater understanding of organisational activities How the TAP-C™ Model can be used to develop a person and a team Establish how to know when to be a coach, mentor and councillor The behaviour’s of being a confident coach How to help a person recognise their strengths and developmental areas How to create and develop an empowered structured organisation
Management of Value (MoV®) Foundation This interactive MoV® Foundation course provides a modular and case-study-driven approach to learning Management of Value (MoV). The core knowledge is structured and comprehensive; and well-rounded modules cover the methodology and various techniques. A case study is used to help appreciate the relevance of MoV in its practical application. What you will Learn Upon completion of an MoV course candidates should be able to discuss and explain: The main processes and techniques used within MoV and the reasons for using them How MoV may be applied at portfolio, program, project and operational levels The differences in applying MoV at different stages in a project and the expected outputs from a MoV Study at each stage The circumstances under which MoV should be used The concept of value and how value may be improved The main benefits arising from the use of MoV Approaches for implementing MoV How to respond to external and internal influences The principles of embedding MoV into an organization The key topics in document checklists, the toolbox, health check, organizational maturity and individual competence. Upon successful completion of this course, you will be able to: Organize and contribute constructively to a Management of Value (MoV) Study Demonstrate a knowledge of MoV principles, processes, approach and environment Analyse a company, program or project to establish its organizational value; includes identification and weighting of Value Drivers Pass the AXELOS MoV Foundation Examination Introduction to value management and MoV Value and Value Management Capabilities, Outcomes, Benefits and Disbenefits What is Value? What is Management of Value (MoV)? Why use MoV? Where use MoV? When MoV should be used? What using MoV involve? Selected MoV benefits Relationship with other AXELOS Global Best Practices and Models How MoV fits with other AXELOS Global Best Practice Guides MoV principles Align with organization's objectives Focus on functions and required outcomes Balance the variables to maximise value Apply throughout the investment decision Tailor MoV to suit the subject Learn from experience and improve Assign clear roles and responsibilities and build a supportive culture MoV processes Frame the programme or project Gather information Analyse information Process information Evaluate and select Develop Value Improving Proposals Implement and share outputs MoV techniques Function Analysis Function Analysis System Technique (FAST) Traditional (or classic) FAST Technical FAST Customer FAST Value Trees Measuring value Value profiling (a.k.a. value benchmarking) Simple multi-attribute rating technique (a.k.a. SMART) Value index Value metrics Value for money (VfM) ratio Value Engineering / Analysis Common techniques used in MoV Analysis of information Benchmarking Process Mapping Root Cause Analysis Discounted Cash Flow Analysis Generating Ideas Brainstorming Evaluation and option selection Option Selection Matrix Idea selection Allocation to Categories Idea Selection Matrix Weighting techniques Paired Comparisons Points Distribution Developing VIPs Developing Proposals Cost Benefit Analysis Building Decisions Implementing VIPs Implementation Plans Feedback Following up Tracking Benefits Approach to Implementation Generic approach to MoV implementation Plan the MoV activities Understand and articulate value Prioritize value Improve value Quantify value Monitor improvements in value Learn lessons Environmental factors Portfolio Considerations Programme considerations Project considerations Operational Considerations Embedding MoV into an organization Benefits of Embedding MoV into an organization MoV Policy MoV Policy Composition Embedding MoV into an organisation Key steps Suggested MoV Management Structure Overcoming barriers We do it anyway It takes up too much time We can't afford to make the changes What's in it for me? Don't fix it if it ain't broke Fixed returns on investment MoV products Briefing Meeting Agenda (A.1) Communications Checklist (A.2) Equipment list for an Effective Study/Workshop (A.3) Invitation to join the Study Team (A.4) Option Evaluation Matrix (A.5) Plan the Study (A.6) Recording Idea Selection (A.7) Reporting Study outputs (A.8) Scoping the Study (A.9) Study or Workshop Handbook (A.10) Value-Improvement Proposal Forms (A.11) Value Improvement Tracking Report (A.12) MoV toolbox MoV health check and maturity model P3M3 Maturity Model MoV Maturity Model (aligned with P3M3)