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Wouldn't sales be a 'walk in the park' without challenging customers? Why is it that some customers are so difficult to please, so quick to call 'foul' at the slightest blip and so mean with their gratitude after we've bent over backwards to accommodate them? Whether we are looking at prospective or existing customers, there is a toolkit for dealing with the most challenging of them. This course will help participants: Use broad open questions to give the customer a platform for their opinions or issues Improve listening skills to really understand what's behind the customer's challenging style Probe specific phrases to show listening and earn deeper disclosure Use silence to let challenging customers 'blow off steam' Understand the negative impact of certain phrases on a challenging customer Summarise effectively and reassure the customer of our understanding of their needs Recognise the 'behaviour cycle' and avoid emotional escalation Understand 'transactional analysis' and how to bring people from 'child' to 'adult' state Create loyalty in customers who are slow to give trust 1 What makes a customer 'challenging'? Why customers challenge us - understanding their drivers 'Wearing their shoes' - seeing things from their perspective Understanding our own personality style How to flex with a style that is different from our own Ways to quickly recognise a customer's style The benefits of flexing with a challenging customer's style 2 Practical exercise - forum theatre Participants take it in turns to deal with the trainer (who plays the role of the challenging customer) Observers stop the action when they hear or see something they deem wrong The participant in the seat gets a chance to use a suggested alternative line The participant who makes the suggestion has the chance to occupy the seat and deliver it themselves Frequent feedback from the trainer as to how the participant's words are making him feel Opportunities to rewind the action if an ill-advised line is suggested and delivered Flipchart for capturing what worked, what didn't work and why Mehrabian principle - the importance of body language and tone over words used 3 Questioning and listening skills How to use open questions to get the customer talking What questions to avoid and why The use of pauses and silence to reduce tension and build trust What listening is and what it isn't Question funnelling - how to earn deeper disclosure through probing The power of summary 4 Transactional analysis explained What is transactional analysis (TA)? Exploring the TA states and why people behave in that way under pressure How to bring challenging customers to 'adult' state to reduce tension How 'parent' or 'child' behaviours can be inadvertently triggered Understanding the 'behavioural cycle' and how to break it Mini-role play 'vignettes' to demonstrate real time impact of ill-chosen words 5 How to build trust with challenging customers Techniques for placating current challenging customers Methods that the participants have already used effectively - understanding why those methods worked and how other participants can model them Participants' experiences of trust having been lost - understanding why those experiences had that negative outcome How to 'go the extra mile' with challenging customers 6 Bringing a 'real' challenging customer to life Participants give the trainer a brief profile of a specific challenging customer of theirs 5-10 minute roleplay in which the trainer brings that individual to life Observing participants - without interrupting - make notes on what is and isn't working Trainer stops the action half-way through to give feedback on how he is feeling Participant goes back into the roleplay having recalibrated their approach based on feedback Observers give feedback on what did and didn't work Trainer comes out of character to explain the impact of the participant's words and behaviours 7 Wrap-up Key learnings from each participant Individual action planning - steps that can and will be implemented in the workplace
Digital photography is an art and science that blends technical know-how with a keen eye for detail. This course delves into the core concepts of aperture, ISO, exposure, filters, resolution, and composition, offering a clear understanding of how each element shapes your final image. Whether you’re a curious beginner or looking to refine your photographic knowledge, these essentials are your toolkit for creating striking visuals that speak louder than words. Explore how adjusting aperture controls the depth of field, how ISO influences light sensitivity, and how exposure balances the brightness of your shots. Learn to master the subtle art of filters to enhance colours or moods, understand resolution for crisp, high-quality images, and discover the fundamentals of composition that guide the viewer’s eye naturally across the frame. This course is designed to sharpen your insight into digital photography, making every snap a confident expression of your creative vision. Learning Outcomes: Understand the workings of a camera and its components Learn how to manipulate aperture, shutter speed, and ISO to control exposure Explore different lighting techniques and filters to enhance your photos Gain knowledge on white balance and file types for better photo quality Master composition techniques to create visually appealing images Learn the importance of photo resolution and quality for different purposes Curriculum Intro How Does a Camera Work Aperture Shutter Speed ISO Exposure Triangle Lights & Filters White Balance File Types Photo Resolution & Quality Composition Conclusion How is the course assessed? Upon completing an online module, you will immediately be given access to a specifically crafted MCQ test. For each test, the pass mark will be set to 60%. Exam & Retakes: It is to inform our learners that the initial exam for this online course is provided at no additional cost. In the event of needing a retake, a nominal fee of £9.99 will be applicable. Certification Upon successful completion of the assessment procedure, learners can obtain their certification by placing an order and remitting a fee of __ GBP. £9 for PDF Certificate and £15 for the Hardcopy Certificate within the UK ( An additional £10 postal charge will be applicable for international delivery). CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? The course is ideal for highly motivated individuals or teams who want to enhance their professional skills and efficiently skilled employees. Requirements There are no formal entry requirements for the course, with enrollment open to anyone! Career path Freelance Photographer (£20,000 - £50,000) Photojournalist (£18,000 - £30,000) Wedding Photographer (£18,000 - £40,000) Product Photographer (£16,000 - £35,000) Real Estate Photographer (£17,000 - £40,000) Travel Photographer (£20,000 - £45,000) Certificates Certificate of completion Digital certificate - £9 You can apply for a CPD Accredited PDF Certificate at the cost of £9. Certificate of completion Hard copy certificate - £15 Hard copy can be sent to you via post at the expense of £15.
What you will learn from this course? Gain comprehensive knowledge about digital marketing Understand the core competencies and principles of digital marketing Explore the various areas of digital marketing Know how to apply the skills you acquired from this course in a real-life context Become a confident and expert digital media marketer Course Highlights Course Type: Self-paced online course Duration: 13 hours 9 minute Tutor Support: Full tutor support is included Customer Support: 24/7 customer support is available Reels Marketing on Instagram & TikTok Course Online Master the skills you need to propel your career forward in digital marketing. This course will equip you with the essential knowledge and skillset that will make you a confident digital media marketer and take your career to the next level. This comprehensive f course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this reels marketing on Instagram & TikTok course online will help you get one step closer to your professional aspirations and develop your skills for a rewarding career. This comprehensive course will teach you the theory of effective digital marketing practice and equip you with the essential skills, confidence and competence to assist you in the digital marketing industry. You'll gain a solid understanding of the core competencies required to drive a successful career in digital marketing. This course is designed by industry experts, so you'll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for digital media marketer or for people who are aspiring to specialize in digital marketing. Enroll in this reels marketing on Instagram & TikTok course today and take the next step towards your personal and professional goals. Earn industry-recognized credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates. Who is this Course for? This comprehensive reels marketing on Instagram & TikTok course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this reels marketing on Instagram & TikTok course can also take this course. Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector. Entry Requirements This reels marketing on Instagram & TikTok course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection. Assessment This reels marketing on Instagram & TikTok course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Advance Your Career This reels marketing on Instagram & TikTok course will provide you with a fresh opportunity to enter the relevant job market and choose your desired career path. Additionally, you will be able to advance your career, increase your level of competition in your chosen field, and highlight these skills on your resume. Study Plex Subscription Study plex also provides a subscription option that allows you unlimited access to more than 700+ CPD courses for learning. You only need to spend £79 to take advantage of this fantastic offer, and you'll get an unlimited subscription for a full year. Additionally, you can cancel your membership from your account at any time by getting in touch with our friendly and devoted customer care team. Visit our subscriptions page for more details if you're interested. Why you should train with Study Plex? At Study Plex, you will have the chance to build social, technical and personal skills through a combination of extensive subjects tailored according to your interest. Along with receiving comprehensive knowledge and transferable skills, there are even more reasons o be involved with us, which include: Incredible Customer Support: We offer active customer service in the form of live chat, which you can access 24/7 Expert Tutor Support: You'll have access to our devoted and dedicated tutor support with all of our courses whenever you need it. Price Justified by Quality: We ensure that you will have the best experience possible for the price you are paying for the course. Money-back Guarantee: We provide a money-back guarantee if you are not satisfied with the course's quality. There is a 14-day time limit on this option (according to the terms and conditions). Instalment Facility: If your course costs more than £50, you can pay in three instalments using the instalment option. Satisfaction Guarantee: Our courses are designed to meet your demands and expectations by all means. Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. Benefits of IPHM It will help you establish a positive reputation in your chosen field You can join a network and community of successful therapists that are dedicated to providing excellent care to their client You can flaunt this accreditation in your CV It is a worldwide recognised accreditation What is Quality Licence Scheme? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Welcome to the World of Marketing Where Short Video is King Modern Degital Marketing Strategies1.1 00:05:00 The role of short-form video in social media marketing1.2 00:08:00 Techniques to create strong short-form video1.3 00:08:00 Digging deeper TikTok1.4 00:08:00 Digging deeper Instagram Reels1.5 00:05:00 Effective Marketing Strategies for TikTok Videos Top strategies for creating effective TikToks2.1.mov 00:10:00 Understanding the TikTok algorithm2.2 00:08:00 Using hashtags effectively2.3 00:08:00 Capitalizing on trends and challenges2.4 00:08:00 Leveraging influencers2.5. 00:08:00 Creating ads2.6 00:07:00 Using other TikTok tools and techniques2.7.mov 00:07:00 Effective Marketing Strategies for Instagram reels Connections between Reels and TikTok strategies3.1.mov 00:07:00 Understanding the unique selling points of Instagram Reels.3.2 00:07:00 Implementing your social strategy for TikTok and Reels3.3 00:03:00 Instagram Profile Setup and Orientation Tour the Instagram user interface1.1 00:06:00 Convert to an Instagram professional account1.2 00:04:00 Optimizing your Professional Instagram Profile1.3.mov 00:04:00 Optimizing uploads of photos and videos1.4 00:05:00 Modify Instagram Settings1.5 00:04:00 Using Instagram on a Computer1.6 00:02:00 Get Started with Marketing on Instagram Explore models of business success2.1 00:04:00 Built-in tools for marketing2.2 00:04:00 Interact with the community to build trust2.3 00:05:00 Develop a Marketing strategy for Instagram Content ideas and strategies for Instagram3.1 00:05:00 Create a unique style on Instagram 3.2 00:04:00 Research your competition on Instagram 3.3 00:04:00 Utilize hashtags with a posting schedule3.4 00:05:00 Implement Your Instagram Marketing Campaign Marketing with Instagram Stories 4.1 00:04:00 Marketing with Instagram Reels 4.2 00:04:00 Marketing with IGTV4.3 00:05:00 Marketing with live video on Instagram4.4 00:05:00 Using Instagram Shopping posts4.5 00:04:00 Content marketing with Instagram Guides4.6 00:04:00 Leveraging Instagram paid ads4.7.mov 00:05:00 Optimize Your Marketing Strategy on Instagram Review Instagram Insights to optimize marketing strategy5.1 00:05:00 Run polls and ask questions on Instagram5.2 00:05:00 Saving Instagram Stories as Story Highlights5.3 00:04:00 Embedding Instagram photos into websites5.4 00:02:00 Useful Instagram enhancement platforms5.5 00:05:00 Additional resources5.6 00:02:00 Live Video Styles Live educational videos 1.1 00:04:00 Live interview videos 1.2 00:04:00 Live demo videos 1.3 00:04:00 Live video tours 1.4 00:04:00 Creating Live Video Content When to create live video 2.1 00:04:00 Different live video platforms 2.2 00:05:00 Preparing for your live video 2.3 00:03:00 Introductions and conclusions in your live video2.4 00:05:00 Creating engagement during live videos 2.5 00:03:00 Promoting Your Live Video Building your live video audience 3.1 00:05:00 Sharing your live video 3.2 00:05:00 Repurposing your live video 3.3 00:04:00 Launching Live Video Tools for live video 4.1 00:04:00 Visuals for live video 4.2 00:04:00 Start creating live videos 4.3 00:01:00 Good Understanding of Content Content means too much.1.1 00:03:00 Content is more than all blogs and articles 1.2 00:02:00 Content is more than a cost understanding 1.3 00:02:00 Understand Content Marketing Understand content marketing 2.1 00:04:00 Where did this content marketing come from 2.2 00:07:00 What is the main purpose of content marketing 2.3 00:04:00 Advanced goals of content marketing 2.4 00:04:00 Details for Successful Content Marketing How to grow the niche content audience 3.1 00:04:00 Understanding a different brand perspective 3.2 00:04:00 Presenting content experiments 3.3 00:05:00 Actively understanding content 3.4 00:03:00 Developing a Successful Content Marketing Strategy Forget what you know 4.1 00:04:00 Choosing the right audience 4.2 00:04:00 Our competitive analysis priority 4.3 00:04:00 understand your right to win 4.4 00:03:00 How We Can Create and Source Effective Content Creating content on the customer journey 5.1 00:05:00 Choosing content marketing formats and channels 5.2 00:04:00 Source from anywhere 5.3 00:04:00 Making content very effective 5.4 00:04:00 Grow Content Operations Choosing a content calendar 6.1 00:04:00 Understand content processes 6.2 00:04:00 Clarifying roles and responsibilities 6.3 00:05:00 Content operations that come to life 6.4 00:03:00 Create Advanced Intelligence for Content Selecting content KPIs 7.1 00:05:00 Monitoring content KPI data 7.2 00:05:00 Optimizing content performance regularly 7.3 00:06:00 Using Content Technology by Constantly Renewing it Finding content technology 8.1 00:03:00 Considering advanced content technology 8.2 00:04:00 Developing strategy for content technology 8.3 00:03:00 Seize Content Marketing Opportunities Scaling Content Marketing 9.1 00:03:00 Succeeding as a Small Business 9.2 00:03:00 Succeed as a Large or Corporate Business 9.3 00:03:00 Creating a Social Media Roadmap Set Your Goals 1.1 00:05:00 Define Your Target Audience.1.2 00:05:00 Choosing the Most Successful Social Network Invest in Smart Channels 2.1 00:05:00 The Most Successful Social Networks 2.2 00:05:00 Social Networks for Message and Chat 2.3 00:05:00 Very Important Niche Social Networks 2.4 00:05:00 Great Social Media Posting Models How We Can Create Great Messages 3.1 00:05:00 Manage by Setting a Great Calendar 3.2 00:05:00 Managing Ads on Social Media 3.3 00:05:00 Effective Sustainable Communication With Customers Achieve Success with the Masses by Building Communities 4.1 00:05:00 Importance of Customer Service in Social Media 4.2 00:05:00 How Can We Turn Social Media Into Sales Strengthen Sales by Directly Supporting 5.1 00:05:00 Developing Business by Partnering with Influencers 5.2 00:04:00 Measuring Social Media in the Most Efficient Way Connecting Social Networks with Goals 6.1 00:05:00 Constantly Marketing the Best Improvements to Social Media More Than Being Active 7.1 00:05:00 Bring Great Apps to Life 7.2 00:05:00 How to Create Tribes On Social Media Understanding Community Management 1.1 00:03:00 Why Should We Build Our Own Community 1.2 00:07:00 Create Online Tribes How to Create your Great Strategy 2.1 00:10:00 Using Social Media to Build Your Community 2.2 00:09:00 Best Practices for Community Building 2.3 00:07:00 Growing Your Tribes On Social Media Creating Content Keeps Your Tribes Alive 3.1 00:10:00 How to Increase Active Participation in Your Communities 3.2 00:07:00 How to Find Brand Ambassadors and Influencers 3.3 00:07:00 How to Promote Your Community 3.4 00:08:00 Measuring their Success and Performance How to Scale Your Community 4.1mov 00:08:00 How to Measure the Growth of Your Fans 4.2 00:07:00 Demonstrate your Influence in Communities as a Leader 4.3 00:05:00 Tools for Managing Audience and Communities Very Good use of Tools for Community Management 5.1 00:04:00 Story Basics How Stories Connect 1.1 00:06:00 Story Types to Grow 1.2 00:07:00 Good Story Qualities 1.3 00:07:00 Building a Story Finding Your Story 2.1 00:05:00 Your Audience 2.2 00:04:00 Call to Action 2.3 00:06:00 Telling a Story Story Structure 3.1 00:06:00 Grabbing Attention 3.2 00:05:00 Deep Engagement 3.3 00:08:00 Growing Community 3.4 00:04:00 Interactive Stories 3.5 00:05:00 More More Material 4.1 00:03:00 Interview 4.2 00:03:00 Core Values 4.3 00:03:00 Connect Before Convincing 4.4 00:03:00 Crowdfunding 4.5 00:03:00 How to Start Your Story 4.6 00:03:00 Tell Stories in Person 4.7 00:03:00 Tell Stories in Person 4.7 00:03:00 Obtain Your Certificate Order Your Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00
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Course Overview The Computer Maintenance, PAT & Cyber Security course offers a comprehensive introduction to the essential components of modern IT systems, combining core knowledge in hardware setup, system troubleshooting, and security protocols. Designed to build foundational understanding as well as introduce advanced cybersecurity concepts, this course equips learners with the confidence to navigate today’s digital infrastructure. From building a computer to understanding network vulnerabilities, learners will explore a variety of modules that address both traditional and emerging technologies, including IoT and encryption. By the end of the course, students will have developed the skills to identify risks, support device performance, and understand secure systems architecture—essential for any role in technology-focused sectors. Course Description This course blends key topics across computer hardware maintenance, PAT (Portable Appliance Testing), and cyber security to prepare learners for a well-rounded understanding of IT system management. The curriculum begins with assembling and configuring computers, progressing into network security and advanced Windows troubleshooting. Learners are introduced to essential software tools and coding applications like C++ with OpenCV, and gain insights into the Internet of Things and encryption principles. Additionally, the course includes training in cyber security awareness, addressing the latest threats and preventative frameworks. With clear instructional guidance and structured content delivery, the course is suitable for learners aiming to understand technical environments and the protocols behind secure computing. It is ideal for those seeking career progression or looking to explore new opportunities in IT security, maintenance, or systems analysis. Course Modules: Module 01: Building Your Own Computer Module 02: Computer Networks Security from Scratch to Advanced Module 03: Computer Vision By Using C++ and OpenCV with GPU support Module 04: Advance Windows 10 Troubleshooting for IT HelpDesk Module 05: Portable Appliance Testing (PAT) Module 06: Internet of Things Module 07: Cyber Security Awareness Training Module 08: Encryption (See full curriculum) Who is this course for? Individuals seeking to understand IT maintenance and cybersecurity principles. Professionals aiming to broaden their knowledge of system configuration and data protection. Beginners with an interest in computer technology and digital safety. Employers looking to upskill their IT or facilities staff in security and device compliance. Career Path IT Support Specialist Systems Administrator Network Security Analyst Cyber Security Consultant Electrical Safety Compliance Officer Technical Services Coordinator