This short workshop is designed to walk you through the basics of creating a pen portrait of your ideal customer – in this case, teachers. Understand what they want and need, hone your messaging and move towards increasing your visibility.
Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. Benefits of IPHM It will help you establish a positive reputation in your chosen field You can join a network and community of successful therapists that are dedicated to providing excellent care to their client You can flaunt this accreditation in your CV It is a worldwide recognised accreditation What is Quality Licence Scheme? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Introduction to Google Ads Welcome to Google Ads Masterclass! 00:12:00 ow to Make the Most of This Course, Plus a Sneak Peak of What's to Come! 00:19:00 Google Ads Formula Calculator 00:14:00 What is Google Ads? 00:12:00 Where do Google Ads Show Up? 00:13:00 Complimentary AdVenture Media Account Audit (exclusions apply) 00:06:00 Creating And Setting Up Our First Google Ads Account Creating Your First Gooogle Ads Account 00:08:00 Understanding the Google Ads Account Hierarchy 00:08:00 Using Your Website Navigational Structure to Structure Your Google Ads Campaigns 00:20:00 Understanding Network Settings 00:13:00 Understanding Location Targeting 00:12:00 Configuring Location Targeting in Google Ads 00:09:00 Viewing Location Reports in Google Ads 00:14:00 Understanding Advanced Location Options 00:16:00 Setting and Configuring Languages 00:04:00 Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads 00:12:00 Finding Your Hourly Reports in the Google Ads Interface 00:06:00 Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 00:05:00 Bidding Strategies: Target Search Page Location 00:05:00 Bidding Strategies: Target ROAS 00:10:00 Bidding Strategies: Target CPA 00:05:00 Bidding Strategies: Target Outranking Share 00:07:00 Bidding Strategies: Maximize Clicks 00:05:00 Bidding Strategies: Enhanced CPC Bidding 00:04:00 Bidding Strategies: Manual CPC Bidding 00:04:00 Introduction to Dynamic Search Ads! 00:07:00 Understanding Sitelink Extensions 00:14:00 Callout Extensions 00:05:00 Call Extensions 00:08:00 Structured Snippet Extensions 00:06:00 App Extensions 00:02:00 Message Extensions 00:08:00 Promotion Extensions 00:09:00 Price Extensions 00:12:00 Understanding Ad Rotation Settings 00:05:00 The Basics of Ad Scheduling 00:11:00 Understanding the Basics of Device Targeting 00:15:00 Understanding Campaign URL Options 00:07:00 Structuring Your Ads Groups Like a Professional Ad Group Structure Basics and Organization 00:14:00 Ad Group Structure Ideas 00:06:00 Creating Our First Ad Group in Google Ads 00:09:00 How To Write Killer Ads in Google ads! The Anatomy of Google Text Ads 00:07:00 Compliance in Google Text Ads 00:05:00 Requesting a Manual Review of Your Ads and Expediting the Process 00:02:00 Best Practices for Successful Text Ads 00:14:00 Real Life Case Ad Copy Case Study: Medical Equipment Company 00:15:00 The BJ Fogg Behavioral Model 00:38:00 Creating Our First Ad in Google Ads 00:13:00 Setting Up Your Adwords Billing Configuring Your Billing Details in Google Ads 00:05:00 Keywords In Depth - The Heartbeat Of Your Account Keyword Basics_ Keywords vs Queries 00:08:00 The Basics of Keyword Research 00:11:00 The Basics of Keyword Planning 00:13:00 The Basics of Keyword Organization 00:06:00 Understanding Keyword Match Types 00:12:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Phrase Match 00:06:00 Keyword Match Types: Exact Match 00:12:00 Keyword Match Types: Negative Match 00:12:00 Using the Search Term Report to Find Negative Keywords Part 1 00:15:00 Using the Search Term Report to Find Negative Keywords Part 2 00:17:00 Understanding Negative Keyword Lists 00:12:00 Traffic Sculpting: Negative Keywords at the Ad Group Level 00:18:00 Adding Negative Keywords at The Ad Group Level 00:09:00 Traffic Sculpting Using OPTMYZR 00:07:00 Keyword Research: Google Suggestions, Google Related Searches and Autocomplete 00:14:00 Using Additional Research Tools to Get Negative Keyword Ideas 00:11:00 Keyword Research: Using the Google Keyword Planner 1 00:20:00 Keyword Research: Using the Google Keyword Planner 2 00:15:00 Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner 00:16:00 Keyword Planning: The 6 Main Ways People Communicate With Search Engines 00:16:00 Keyword Planning: Understanding the Buyer Funnel 00:11:00 Keyword Planning: What Keywords Can Teach Us About Buying Intent 00:11:00 Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates 00:18:00 Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors 00:19:00 Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates 00:17:00 Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes 00:16:00 Keyword Organization: Formatting Keywords in Excel 00:11:00 Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure 00:12:00 Keyword Organization: Using Mergewords to Generate Keyword Lists 00:13:00 Keyword Bidding Basics: Setting Your Initial Max CPC Bids 00:20:00 Account Structure - How to Structure Ad Groups Like a Pro Account Structure_ How To Create A New Ad Group Within Your Campaign 00:07:00 Importing Your Keyword Lists From Excel Into Your New Ad Group 00:10:00 Creating Multiple, Relevant Ads For Your New Ad Groups 00:13:00 How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign 00:08:00 The Incredible Dynamics of The Adwords Auction Introduction To The AdWords Auction 00:20:00 Understanding Quality Score: Click Through Rate And Ad Relevancy 00:15:00 Understanding Quality Score: Landing Page Quality 00:07:00 Understanding Ad Rank and How It Is Calculated 00:12:00 When You Could Ignore Low Quality Scores (and when you can't!) 00:09:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3) 00:08:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3) 00:11:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3) 00:07:00 Expanding And Refining Your Campaigns Navigating The AdWords Dashboard 00:16:00 How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 00:15:00 Editing The Essential Campaign Settings 00:06:00 How To Create New Campaigns That Will Improve Your Results 00:15:00 How ToUse Your Website To Make The Best Campaigns Possible 00:15:00 How To Set Up Powerful Custom Schedules For Your Campaigns 00:12:00 Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules 00:12:00 Negative Keywords - Your Greatest Ally Understanding Negative Keywords In-Depth 00:14:00 Using Broad, Phrase and Exact Match With Your Negative Keywords 00:06:00 Adding and Removing Negative Keywords and Negative Keyword Lists 00:20:00 Making Your Ads Unstoppable With Multiple Ad Extensions Introduction To Ad Extensions 00:06:00 The Benefits Of Using Ad Extensions 00:08:00 Different Types Of Ad Extensions and Best Practices 00:06:00 Adding Sitelink Extensions 00:08:00 Configuring Your Sitelink Extensions For The Best Results 00:11:00 Adding Callout Extensions And Phone Extensions 00:08:00 Remarking - Your Secret Weapon To Converting Like a Boss The 5 Primary Forms Of Remarketing 00:16:00 Realizing The Benefits And Importance Of Remarketing 00:12:00 How To Create And Add Your Remarketing Tag 00:09:00 Creating Your First Remarketing Audience 00:13:00 Configuring Your Remarketing Campaign Settings 00:13:00 Keeping Track of Profits With Conversion Tracking Understanding The Basics Of Conversion Tracking 00:14:00 Exploring The Different Conversion Actions Visitors Take On Your Site 00:14:00 Setting Up Conversion Tracking For Form Submissions 00:17:00 Generating And Installing Your Conversion Tracking Tag 00:09:00 Understanding The Basics Of Phone Call Tracking 00:09:00 Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data 00:09:00 Profitable Bidding Strategies Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction 00:15:00 How To Mathematically Calculate ROI and ROAS 00:09:00 Calculating Max CPC Bids From Your Conversion Rate And Conversion Value 00:11:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00 Using Adwords Scripts to Enhance Performance And Increase Optimization Speed Introduction To AdWords Scripts - What Are Scripts 00:05:00 Bidding To Average Position AdWords Script Part 1 00:11:00 Bidding To Average Position AdWords Script Part 2 00:14:00 Conclusion ... Goodbye For Now! Conclusion 00:03:00 Bonus Material! Part 1. Understanding Search Queries and What We Learn From Searcher Languagage 00:18:00 Part 2. Accessing The Search Query Report and Understanding Long Tail Keywords 00:18:00 Part 3. Qualifying Your Ad Text and How To A/B Split Test Your Ads 00:22:00 Obtain Your Certificate Order Your Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00
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Do you wonder how to best use Google+ to enhance your marketing? Do you want to create google plus profile with high number of followers? Do you want to attract customers in the fastest time possible? Do you want to learn the strategies that all very successful 'plussers' know? If yes, you'll benefit from this google plus marketing course Description: Google+ is not a social network for senseless feline pictures or video jokes (despite the fact that you can share those, in the event that you like).Google+ is mostly for marketers, industry specialists and entrepreneurs of any sort. As it were, that makes it practically as professionally oriented as LinkedIn. In any case, Google+ is frequently underrated as a traffic era tool and just a couple of clients truly know how to utilize it to make create engagement and a loyal following. On the off chance that you are one of the individuals who are as yet uncertain about the 'hidden power' of Google+, this course is just tailored for you. By the end of this course, the students will be able to set up their profile, connect with other leaders & businesses in their industry, obtain 1000 targeted followers and give their business an almost immediate boost using Google+. Who is the course for? Anyone who has basic knowledge of computers and want to start a small business Anyone who wants to learn how to grow their Google Plus page. Anyone looking to grow their business and expand their network on Google plus Entry Requirement: This course is available to all learners, of all academic backgrounds. However, an education and experience in accounting is an advantage. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: Diploma in Google Plus Marketing course is a useful qualification to possess, and would be beneficial for the following careers: Integrating products in Google Merchant Google Account Developer Google plus freelance google marketing. Diploma in Google Plus Marketing Introduction to Google +/+1 01:00:00 How to Sign Up for a Google Account 01:00:00 Google Plus Profile for Marketing 02:00:00 Google Buzz 01:00:00 Using Circles for Marketing 02:00:00 Google Streams of Information 01:00:00 Realtime Chat 00:15:00 Google Plus Hangouts 01:00:00 Google Sparks 00:30:00 Google Plus Button and Google Plus Statistics 01:00:00 Google Plus Realtime Search 00:30:00 Use Google Chrome Extensions With Google Plus 00:30:00 Tips on Getting More Google +1 Recommendations 00:30:00 Conclusion 00:15:00 Mock Exam Mock Exam- Diploma in Google Plus Marketing 00:20:00 Final Exam Final Exam- Diploma in Google Plus Marketing 00:20:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00
Write and Publish a Research Paper Do you want to gain expertise in publishing research papers? Do you like your project to stand out from the rest of the academics? Well, our Write and Publish a Research Paper is here to help you. Whether you're a seasoned student or just starting, prepare for a fun and exciting adventure into academic writing and publishing! Throughout the Write and Publish a Research Paper course, you will explore the foundational components of a quality research paper, from selecting a compelling subject to formulating relevant questions and hypotheses. Plus, you will learn practical strategies for locating and evaluating credible sources, harnessing various research resources, and synthesising information to strengthen your paper's argumentation. This Write and Publish a Research Paper course also sheds light on the critical issue of plagiarism and provides you with invaluable tips and tools to avoid academic misconduct, ensuring the integrity of your work. As you progress through the Write and Publish a Research Paper course, you will master presenting your research paper with clarity and coherence, appropriately utilising footnotes, endnotes, and other citation methods. Moreover, you will gain invaluable insights into the revision, editing, and proofreading processes, honing your writing skills to perfection. By the end of this Write and Publish a Research Paper course, you will emerge as a proficient researcher equipped with the knowledge, skills, and confidence to produce quality research papers and navigate the publication journey with finesse. Without further delay, enrol in the Write and Publish a Research Paper course to streamline your research publishing skills. Why Choose Teachers Training Some of our website features are: This is a dedicated website for teaching 24/7 tutor support Interactive Content Affordable price Courses accredited by the UK's top awarding bodies 100% online Flexible deadline Entry Requirements No formal entry requirements. You need to have: Passion for learning A good understanding of the English language Be motivated and hard-working Over the age of 16. Certification CPD Certification from The Teachers Training Successfully completing the MCQ exam of this course qualifies you for a CPD-accredited certificate from The Teachers Training. You will be eligible for both PDF copy and hard copy of the certificate to showcase your achievement however you wish. You can get your digital certificate (PDF) for £4.99 only Hard copy certificates are also available, and you can get one for only £10.99 You can get both PDF and Hard copy certificates for just £12.99! The certificate will add significant weight to your CV and will give you a competitive advantage when applying for jobs. Module 01: Introduction to Research Paper Writing Introduction to Research Paper Writing 00:37:00 Module 02: Choosing Subject for Research Paper Choosing Subject for Research Paper 00:36:00 Module 03: Topics, Questions and Hypothesis Topics, Questions and Hypothesis 00:33:00 Module 04: Finding Necessary Information Finding Necessary Information 00:38:00 Module 05: Using Resources for Research Using Resources for Research 00:45:00 Module 06: Presenting Research Paper Presenting Research Paper 00:32:00 Module 07: Plagiarism and Ways to Avoid It Plagiarism and Ways to Avoid It 00:27:00 Module 08: Using Footnotes and Endnotes Using Footnotes and Endnotes 00:21:00 Module 09: Revise, Edit and Proofread? Revise, Edit and Proofread 00:24:00 Module 10: Getting Manuscript Published Getting Manuscript Published 00:29:00 Module 11: Developing Publication Skills Further Developing Publication Skills Further 00:30:00
Duration 5 Days 30 CPD hours This course is intended for This course is intended for students new to computer programming or experienced programmers who are new to client-side web development. Overview After completing this course, you will be able to: Describe the technologies involved in web development. Create HTML pages with links and images. Explain the benefits of CSS. Style HTML pages with CSS. Explain the concepts of objects, methods, and properties. Work with JavaScript variables. Create their own custom functions in JavaScript. Write flow control logic in JavaScript. Write JavaScript code that listens for and handles events, such as mouse clicks and page loads. Create forms with HTML and validate them with JavaScript. Use regular expressions in JavaScript for advanced form validation. This course is intended for IT professionals interested in becoming client-side web developers. who need to get a jump start on all three technologies. The course includes more than 30 exercises, providing a rapid hands-on introduction to the three major client-side languages: HTML, CSS, and JavaScript. Students should be prepared to cover a lot of ground quickly.This material updates and replaces course Microsoft course 20480 which was previously published under the title Programming in HTML5 with JavaScript and CSS3. Module 1: A Quick Overview of Web Development HTML is Part of a Team Client-side Programming Server-side Programming Web Development Technologies Module 2: Introduction to HTML Exercise: A Simple HTML Document Getting Started with a Simple HTML Document HTML Elements, Attributes, and Comments The HTML Skeleton Viewing the Page Source Special Characters HTML Elements and Special Characters History of HTML The lang Attribute Module 3: Paragraphs, Headings, and Text Paragraphs Heading Levels Breaks and Horizontal Rules Exercise: Paragraphs, Headings, and Text The div Tag Creating an HTML Page Quoted Text Preformatted Text Inline Semantic Elements Exercise: Adding Inline Elements Module 4: HTML Links Links Introduction Text Links Absolute vs. Relative Paths Targeting New Tabs Email Links Exercise: Adding Links Lorem Ipsum The title Attribute Linking to a Specific Location on the Page Targeting a Specific Location on the Page Module 5: HTML Images Inserting Images Image Links Adding Images to the Document Exercise: Adding Images to the Page Providing Alternative Images Module 6: HTML Lists Unordered Lists Ordered Lists Definition Lists Exercise: Creating Lists Module 7: Crash Course in CSS Benefits of Cascading Style Sheets CSS Rules Selectors Combinators Precedence of Selectors How Browsers Style Pages CSS Resets CSS Normalizers External Stylesheets, Embedded Stylesheets, and Inline Styles Exercise: Creating an External Stylesheet Exercise: Creating an Embedded Stylesheet Exercise: Adding Inline Styles div and span Exercise: Styling div and span Media Types Units of Measurement Inheritance Module 8: CSS Fonts font-family @font-face font-size font-style font-variant font-weight line-height font shorthand Exercise: Styling Fonts Module 9: Color and Opacity About Color and Opacity Color and Opacity Values Color Opacity Exercise: Adding Color and Opacity to Text Module 10: CSS Text letter-spacing text-align text-decoration text-indent text-shadow text-transform white-space word-break word-spacing Exercise: Text Properties Module 11: JavaScript Basics JavaScript vs. EcmaScript The HTML DOM JavaScript Syntax Accessing Elements Where Is JavaScript Code Written? JavaScript Objects, Methods, and Properties Exercise: Alerts, Writing, and Changing Background Color Module 12: Variables, Arrays, and Operators JavaScript Variables A Loosely Typed Language Google Chrome DevTools Storing User-Entered Data Exercise: Using Variables Constants Arrays Exercise: Working with Arrays Associative Arrays Playing with Array Methods JavaScript Operators The Modulus Operator Playing with Operators The Default Operator Exercise: Working with Operators Module 13: JavaScript Functions Global Objects and Functions Exercise: Working with Global Functions User-defined Functions Exercise: Writing a JavaScript Function Returning Values from Functions Module 14: Built-In JavaScript Objects Strings Math Date Helper Functions Exercise: Returning the Day of the Week as a String Module 15: Conditionals and Loops Conditionals Short-circuiting Switch / Case Ternary Operator Truthy and Falsy Exercise: Conditional Processing Loops while and do?while Loops for Loops break and continue Exercise: Working with Loops Array: forEach() Module 16: Event Handlers and Listeners On-event Handlers Exercise: Using On-event Handlers The addEventListener() Method Anonymous Functions Capturing Key Events Exercise: Adding Event Listeners Benefits of Event Listeners Timers Typing Test Module 17: The HTML Document Object Model CSS Selectors The innerHTML Property Nodes, NodeLists, and HTMLCollections Accessing Element Nodes Exercise: Accessing Elements Dot Notation and Square Bracket Notation Accessing Elements Hierarchically Exercise: Working with Hierarchical Elements Accessing Attributes Creating New Nodes Focusing on a Field Shopping List Application Exercise: Logging Exercise: Adding EventListeners Exercise: Adding Items to the List Exercise: Dynamically Adding Remove Buttons to the List Items Exercise: Removing List Items Exercise: Preventing Duplicates and Zero-length Product Names Manipulating Tables Module 18: HTML Forms How HTML Forms Work The form Element Form Elements Buttons Exercise: Creating a Registration Form Checkboxes Radio Buttons Exercise: Adding Checkboxes and Radio Buttons Fieldsets Select Menus Textareas Exercise: Adding a Select Menu and a Textarea HTML Forms and CSS Module 19: JavaScript Form Validation Server-side Form Validation HTML Form Validation Accessing Form Data Form Validation with JavaScript Exercise: Checking the Validity of the Email and URL Fields Checking Validity on Input and Submit Events Adding Error Messages Validating Textareas Validating Checkboxes Validating Radio Buttons Validating Select Menus Exercise: Validating the Ice Cream Order Form Giving the User a Chance Module 20: Regular Expressions Getting Started Regular Expression Syntax Backreferences Form Validation with Regular Expressions Cleaning Up Form Entries Exercise: Cleaning Up Form Entries A Slightly More Complex Example
Course Overview: The "Basic Adobe Photoshop" course offers an in-depth introduction to the essential tools and techniques needed to get started with Adobe Photoshop. Learners will develop foundational skills in image editing, design creation, and text modification. The course aims to empower individuals with the knowledge necessary to work effectively with Photoshop, opening the door to numerous creative possibilities. By the end of the course, participants will be able to create, edit, and enhance images, offering valuable expertise applicable across various industries. Course Description: This course covers a range of key topics essential for beginners looking to master Adobe Photoshop. The modules explore shortcuts and brush techniques, managing and working with layers, portrait editing, watermarking, and text modification. Learners will gain an understanding of how to navigate Photoshop’s interface and how to apply common image adjustments. Emphasis is placed on developing a solid understanding of the software's features, with a focus on improving efficiency and enhancing creativity. Through interactive learning, learners will be equipped to create visually appealing designs and edited images that meet industry standards. Course Modules: Module 01: Shortcuts & the Brush Module 02: Layers Module 03: Modify Your Portrait Module 04: Watermark & Figures Module 05: Modify Your Text (See full curriculum) Who is this course for? Individuals seeking to learn the fundamentals of Adobe Photoshop. Professionals aiming to enhance their graphic design skills. Beginners with an interest in digital design or image editing. Aspiring photographers or visual artists looking to improve their image-editing abilities. Career Path Graphic Designer Digital Content Creator Social Media Manager Photographer Marketing and Branding Specialist
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Having a clear business vision and plan for your business is the difference between setting your GPS to take you from Scotland to England and then trying to work out where you want to go compared to setting your GPS to go from a postcode in Edinburgh to a postcode in London! Create a business plan you can use to grow your business successfully
How often do you catch yourself saying "I can't..." "It's not possible to.." "I don't have the time to..." Are you sabotaging your success?