982 Marketing Management courses

Level 3, 4 & 5 QLS Endorsed Diploma | QLS Hard Copy Certificate Included | Plus 10 CPD Courses | Lifetime Access

Master essential skills of the fundamentals of marketing to fast track your career in this evolving industry with the Marketing Fundamentals Level 2 course. In this course, you will explore the marketing cycle, various marketing strategies and the elements of a successful marketing campaign. Advertising is a crucial aspect of marketing, and you will gain a thorough insight into the process involved in pushing a product or service out to the public. Throughout this course, you will learn practical exercises and explore case studies that will help you to gain valuable sales skills and understand how consumers think.  Kickstart your career today and gain the knowledge to stand out in this competitive field! Learning Objectives Gain an understanding of the basic principles of strategic marketing Understand the main steps in the marketing process, from the marketing mix to data analysis Learn about the different types of marketing environments, their internal and external factors Have a comprehensive knowledge of consumer buying behaviour and trends Familiarise with the major types of business markets and their characteristics Explore your job opportunities in marketing, career growth, and the core skills required for this industry Broaden your understanding of marketing research, with expert methods and strategies Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the course. Good understanding of English language, numeracy and ICT are required to attend this course. Certificate of Completion from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Course Curriculum Module 01: Basics of Marketing Basics of Marketing 00:30:00 Assessment Module 01 Module 01 Final Quiz Exam - Marketing Fundamentals 00:10:00 Module 02: The Marketing Process The Marketing Process 00:40:00 Assessment Module 02 Module 02 Final Quiz Exam - Marketing Fundamentals 00:10:00 Module 03: Strategic Marketing Strategic Marketing 01:00:00 Assessment Module 03 Module 03 Final Quiz Exam - Marketing Fundamentals 00:10:00 Module 04: Marketing Environment Marketing Environment 00:20:00 Assessment Module 04 Module 04 Final Quiz Exam - Marketing Fundamentals 00:10:00 Module 05: Market Segmentations Market Segmentations 00:40:00 Assessment Module 05 Module 05 Final Quiz Exam - Marketing Fundamentals 00:10:00 Module 06: Consumer Buying Behaviour Consumer Buying Behaviour 01:00:00 Assessment Module 06 Module 06 Final Quiz Exam - Marketing Fundamentals 00:10:00 Module 07: Business Markets and Buying Behaviour Business Markets and Buying Behaviour 00:40:00 Assessment Module 07 Module 07 Final Quiz Exam - Marketing Fundamentals 00:10:00 Order Your Certificate

Level 2 & 3 Endorsed Training | QLS Hard Copy Certificate Included | Plus 5 CPD Courses | Lifetime Access

The primary aim of this course is to equip participants with a comprehensive understanding of the customer decision-making process and how marketing communications can be used to influence consumer behavior. By the end of the course, participants will be able to understand the different types of consumer decision-making, identify the factors that influence consumer behavior, and develop effective marketing communications strategies. After the successful completion of the course, you will be able to learn about the following, Customer Decision-Making. A General Buying Decision-Making Process. Types Of Consumer Decision-Making. Perceived Risk. Involvement Theory. Hedonic Consumption. Organisational Buying Decision Processes. Strategy And Marketing Communications. The Role Of Marketing Communications. Elaboration Likelihood Model. Towards A Model Of Marketing Communications. This course is designed to provide participants with an in-depth understanding of the customer decision-making process and the role of marketing communications in influencing consumer behavior. The course will cover the general buying decision-making process, types of consumer decision-making, perceived risk, involvement theory, and hedonic consumption. Participants will also learn about organizational buying decision processes and the role of marketing communications, including the elaboration likelihood model and developing an effective marketing communications strategy. This course is designed to provide participants with an in-depth understanding of the customer decision-making process and the role of marketing communications in influencing consumer behavior. The course will cover the general buying decision-making process, types of consumer decision-making, perceived risk, involvement theory, and hedonic consumption. Participants will also learn about organizational buying decision processes and the role of marketing communications, including the elaboration likelihood model and developing an effective marketing communications strategy. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Consumer Decision Making & Marketing Communication Self-paced pre-recorded learning content on this topic. Consumer Decision Making and Marketing Communication Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Marketing Professionals & Product Managers Sales Professionals Business Owners Advertising Professionals Brand Managers & Market Researchers Digital Marketers & Communication Specialists Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

The aim of this course is to provide learners with a foundational understanding of the key concepts and principles that form the basis of modern marketing. Learners will gain a comprehensive understanding of the role of marketing in creating customer value, identifying and analyzing customer needs and desires, and developing effective marketing strategies that meet the needs and desires of customers. The course will also cover the latest developments in marketing concepts and practices, including customer satisfaction and value creation, market planning and marketing mix, and current and future trends in marketing.  After the successful completion of the course, you will be able to learn about the following, Define marketing principles and concepts. Differentiate between customer needs, wants, and desires. Understand how customer satisfaction contributes to value creation. Explore current and future marketing trends. Apply market planning and the marketing mix to strategic initiatives. Delve into the essentials of marketing, from defining principles and understanding customer distinctions to applying market planning and the marketing mix strategically. This course equips participants with a deep understanding of how customer satisfaction contributes to value creation, ensuring a solid foundation in marketing concepts and practices.   Master the fundamental concepts of marketing with this course, covering principles, customer distinctions, and the critical link between customer satisfaction and value creation. Participants will gain insights into applying strategic market planning and the marketing mix, preparing them for diverse roles in marketing, planning, and strategy development. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Fundamental Concepts in Marketing Self-paced pre-recorded learning content on this topic. Fundamental Concepts in Marketing Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Marketing Analyst Market Strategist Customer Experience Specialist Marketing Planner Value Creation Consultant Trend Analyst Strategic Marketing Coordinator Marketing Mix Manager Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

The aim of this course is to provide learners with a comprehensive understanding of the role and importance of marketing communication in the success of a business. Through this course, learners will develop a fundamental understanding of the principles and techniques involved in effective marketing communication and its various components. They will also gain practical experience in planning and executing marketing communication campaigns. After the successful completion of the course, you will be able to learn about the following,   Marketing Communications. The Role Of Marketing Communication. The Marketing Communications Mix. Effectiveness Of The Promotional Tools. Management Of The Promotional Tools. Word-Of-Mouth Communications. Branding. Process Of Diffusion. Framework for analyzing marketing communication process. Introduction to Marketing Communication is a foundational course that provides an overview of the various elements that make up the marketing communication mix. It covers advertising, public relations, sales promotion, personal selling, direct marketing, and digital marketing, among other topics. The aim of this course is to provide learners with a comprehensive understanding of the role and importance of marketing communication in the success of a business. Through this course, learners will develop a fundamental understanding of the principles and techniques involved in effective marketing communication and its various components. They will also gain practical experience in planning and executing marketing communication campaigns. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Introduction to Marketing Communication Self-paced pre-recorded learning content on this topic. Introduction to Marketing Communication Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Public Relations Professionals Sales Professionals & Media Planners Entrepreneurs & Market Analysts Marketing& Brand Managers Marketing Communication Specialists Product Managers Marketing Researchers Copywriters & Graphic Designers Digital Marketing Specialists & Social Media Managers Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Level 4 -Two Endorsed Diploma | QLS Hard Copy Certificate Included | Plus 5 CPD Courses | Lifetime Access

Level 3 & 7 Endorsed Diploma | QLS Hard Copy Certificate Included | Plus 5 CPD Courses | Lifetime Access

Level 4 & 5 Endorsed Diploma | QLS Hard Copy Certificate Included | Plus 5 CPD Courses | Lifetime Access

Level 3 - Two Endorsed Training | QLS Hard Copy Certificate Included | Plus 5 CPD Courses | Lifetime Access