851 Marketing Management courses

The aim of this course is to provide learners with a comprehensive understanding of key marketing concepts and strategies, including marketing techniques, setting marketing objectives and strategy, marketing segmentation and targeting, different market segments, profiling markets, and positioning segmented markets.The course will also cover marketing segmentation and targeting, including an overview of different market segments and how to effectively target them. Learners will gain an understanding of how to segment markets based on demographics, psychographics, behavior, and other factors, and how to develop targeted marketing campaigns that resonate with each segment.After the successful completion of the course, you will be able to learn about the following, What are the marketing techniques? How to set marketing objectives and strategy? What is marketing segmentation and targeting? What are different market segments? What is profiling markets? How to position segmented markets? Marketing is a critical component of any business strategy, and this course will provide learners with a solid foundation in key marketing concepts and strategies. The course will begin by covering marketing techniques, including advertising, direct marketing, public relations, sales promotions, personal selling, and content marketing. Learners will gain an understanding of each technique and how to effectively use them in a marketing campaign. Marketing is a critical component of any business strategy, and this course will provide learners with a solid foundation in key marketing concepts and strategies. The course will begin by covering marketing techniques, including advertising, direct marketing, public relations, sales promotions, personal selling, and content marketing. Learners will gain an understanding of each technique and how to effectively use them in a marketing campaign. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Segmenting And Targeting Strategies Self-paced pre-recorded learning content on this topic. Segmenting and Targeting Strategies Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Marketing Manager Marketing Director Digital Marketing Specialist Marketing Consultant Marketing Analyst Marketing Strategist Advertising Executive Sales Manager with marketing experience Public Relations Manager Chief Marketing Officer (CMO) Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Develop true expertise with our DMI Specialist, Learn social strategy, research and content from industry Skills Experts. Get the latest platform knowledge and strategies including Tik-Tok, Twitch and WeChat. Course Overview Develop true expertise and learn every aspect of Social Media Marketing across 10 modules of interactive content such as Facebook, LinkedIn, Snapchat, YouTube and Instagram. Gain relevant and deep knowledge of social strategy, research and content from industry skills experts. Become a certified social media marketing specialist: Join over 200,000 members around the world, working for some of the world’s top companies using DMI to keep their careers and skills relevant. 81% of our members have been promoted upon completion of one of our courses and 53% have got a salary increase. Get certified with the DMI SPECIALIST digital marketing certification and become a professional digital marketer. Get world class, specialist knowledge and insight: Develop true expertise with our DMI Specialist, Learn social strategy, research and content from industry Skills Experts. Get the latest platform knowledge and strategies including Tik-Tok, Twitch and WeChat. With 10 modules focused on every aspect of social media marketing, DMI Specialist is the most comprehensive Social Media Course available anywhere. Program learning outcomes and content: What Will I Learn? Get the know-how, experience and the insights to be able to work and speak with authority in this face-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch. We’ve added 8 new soft skill lessons to give you the most industry ready certification available, anywhere. Who is this for? The DMI Specialist Social is for individuals who are responsible for social media marketing campaigns. This includes: • Digital marketing generalists • Marketing Specialists • Marketing Managers • Content creators • Social media consultants • Individuals pursuing profession in social media marketing. • Anyone who wants a career change Course Content: Social Research: Just who are your audience? What do they do, think, feel, eat, love, hate and ‘like’? And what do they think about you? Knowledge is power. And both knowledge and power are fascinating. This module gives you the research techniques to know your audience, and cultural and industry trends. Every day the very people you want to reach throw up gigantic amounts of data. Without the right tools and thinking, it’s a critical mass of meaningless banality. With the right tools and thinking, you have insight deep into hearts and souls. Delve into these tools and put them to use, including the new Google Analytics 4 platform. Social Content: Facebook kittens. Twitter debates. Instagram filters. People can’t get enough content on social media – so better content means better opportunities. So, what does your audience want to see, like and share? With streamlined planning, clever strategy and targeted scheduling, putting the right content in front of the right people is no longer a shot in the dark! Now, you can create amazing content formats that capture the attention of audiences across all social platforms. You can strategize and plan using cutting-edge tools that make your channels stand out from all the others. This module covers the various content formats across platforms, the power and practice of scheduling content and how you can bring it all together with super strategies. Facebook, Instagram and Pinterest: Facebook, Instagram and Pinterest are powerhouses of the social media world. They provide you and your brand with the chance to interact with your customers across the globe at scale. But, each of them has unique features, analytics, and quirks. The module gives you a deep understanding of how these platforms work, how to make your brand stand out in these different spaces, and why you need a spread of messaging across each to succeed. • Build an active, engaged and captive community across each channel. • Create compelling and clever ads that target your audience at the right time. • Use analytics to understand what your audience is doing. Then tweak your content to resonate in all the right ways. • Master the key features of each channel to advertise, strategize and optimize. • Manage each platform so you get the best reach and results. • Reach billions of social loving people every day! Twitter: Twitter marches to its own drum in the social media world – less post and wait, more what’s happening right now. It’s a platform that allows your audience to see, report and comment on world events in almost real-time. It’s also a place where the audience is young, wealthy and educated. Twitter literally challenges you to be ‘more clever’, and this module shows you how. • What a successful Twitter account looks and acts like. • How to use Twitter Ads Manager to advertise effectively. • The right Twitter Ad format for your campaign. • Using Twitter Analytics to react and connect better. • How to create more Tweet-friendly content – snappy, shareable and short. • When to post for maximum impact and engagement. LinkedIn: This module will introduce you to the platform and show you how to use features such as Company pages and Showcase pages, to create a stellar presence for your company – and gain a deep understanding of what that means on LinkedIn. You will understand the unique advertising features and content formats on offer such as Text ads, Sponsored ads, Sponsored InMails, Display ads, and the aptly named Dynamic ads. See what best practice means on this platform, strategize like a CEO and measure the effectiveness of your campaigns. Linkedin can be a tricky platform to master as the tone is hard to crack. But do Linkedin well and your competitors will be scrambling to copy you! You’ve got this – because we do. YouTube & Social Video: YouTube because you have eyes to see. And a picture speaks a thousand words – and this being social, should inspire a few thousand too. Social video is one of the most awesome tools in your new bag of digital tricks. And video is no longer the preserve of guys with film study degrees. This superpower is now yours, and here we give you all the tech and thought basics to make it happen, including how to set up and manage a YouTube channel and create strategies that don’t treat creativity like a buzzword. Learn how video sits within the rest of your mix across platforms, build your online audience and use advertising and analytics for visual campaigns that mesmerise. • Set up and manage a dynamic YouTube channel. • Get creative with social video strategies that engage and convert. • Learn how video sits within the rest of your social media mix. • Build and develop your online audience in a way that benefits your brand. • Use advertising and analytics to deliver mesmerizing visual. Social Apps: If you’re looking to create a buzz online, then social apps are the place to be. Think fun, engaging, and ‘out of the box’ as that’s what these platforms are made for and audiences flock to them (particularly a young demographic). Discover how to use TikTok, Snapchat, WeChat, WhatsApp, and Twitch to tune into your audience effectively. Take a dive into features and understand how to manage content to make the most of everything you post. You’ll also understand how to advertise on the apps that suit your brand. Plus, take inspiration from the best by seeing what campaigns worked and why, so you can TikTok your way to social success. Social Commerce and Affiliate Marketing: With so many eyes on social media, it pays (literally) to know how to market and sell your products online. Social commerce happens when an astute marketer combines the best of social media with the best of e-commerce. You’ll explore the ins and outs of social commerce along with how to create a successful online shop. The latest tactics and tools will be covered so you can make social buying seamless from the first click to the last. You’ll also explore how to optimize paid commerce activity – including cart abandonment – to get the best results. Looking for a way to earn extra money while you grow? Use your social media to tap into affiliate marketing – a great way to earn commission by promoting another company’s products or brand you admire. When it comes to influencing, social media allows you to think BIG. Tap into the world of social influencers by connecting and collaborating with people that think like you. Or reach out to your influencer crush and shine a light on your brand by getting into their social feed. Social Customer Service: One of the best dynamics of social media is how it manages to be collective – the thoughts of billions – yet also personal (it’s about what I ‘like’). This leaves scope for important personal interaction – meaning social customer service is an opportunity for your brand to stand out. This module examines the customer experience. It looks at how to break your audience down into buyer personas so you know them better – and so serve them better. It shows you which platforms do service best and how. Need a social customer service strategy? – no problem. Want to understand how to manage social customer service effectively? – that’s easy. Not sure how to measure and analyze customer service performance? – well, you will now! This module focuses on your customer’s happiness so you can build a contented online community. An audience that feels connected to your brand, so they’ll tell everyone else how great it really is. Social Strategy: So, you have the skills, tools, followers, know-how, tech, smarts and big ideas. Now learn to tie it all together with cutting-edge social strategies practiced by the world’s leading brands. And work out how your social offering sits with – or carries – the rest of your marketing mix. Here we look at planning a dynamic social media strategy that works for you. We dive into setting objectives and social KPIs so you know what you want and can track how you’re getting there. Social media and content production budgets are also explored so you put your money in the places that work, rather than those that don’t. Turn your social media dream into a reality by crafting a social strategy that lets you and your brand sparkle. DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

The aim of this course is to equip learners with the knowledge and skills required to create effective marketing communication strategies. By the end of the course, learners will have a thorough understanding of the different disciplines and approaches to marketing communication and will be able to apply this knowledge to develop and implement successful marketing campaigns. Learners will also gain an understanding of the role of communication in managing stakeholder relationships, crisis management, and sponsorship. This course will help learners develop critical thinking and problem-solving skills, as well as enhance their creativity and communication abilities. After the successful completion of the course, you will be able to learn about the following, Advertising and Strategy. Advertising Models and Concepts. Public Relations. Publics or Stakeholders. Crisis Management. This course provides an overview of the various disciplines and approaches to marketing communication. The course focuses on advertising and strategy, advertising models and concepts, public relations, publics or stakeholders, crisis management, and sponsorship. Learners will learn about the principles and practices of each of these disciplines and how they can be applied to create effective marketing communication campaigns. This course provides an overview of the various disciplines and approaches to marketing communication. The course focuses on advertising and strategy, advertising models and concepts, public relations, public or stakeholders, crisis management, and sponsorship. Learners will learn about the principles and practices of each of these disciplines and how they can be applied to create effective marketing communication campaigns. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Conceptual Construct of Marketing Communication Self-paced pre-recorded learning content on this topic. Conceptual Construct of Marketing Communication Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Marketing managers Advertising executives Public relations specialists Brand managers Communication professionals Marketing professionals Business owners or entrepreneurs Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Are you poised to make a mark in the ever-evolving landscape of business marketing? Do you aspire to propel your brand to new heights, tapping into the potential of transformative marketing techniques? Dive into our meticulously crafted Business Marketing bundle, packed with 20 insightful courses to fast-track your aspirations. From the essentials of Business Management, Business Studies, and Business Law, to the nuanced techniques of Digital Marketing and Affiliate Marketing, and even the science of Data Analysis in Excel - this bundle is your blueprint for success. Bolster your knowledge with the strategies behind Lead Generation, master the art of Time Management, and foster lasting relationships through our Diploma in Customer Relationship Management (CRM). Every step you take within this comprehensive course reinforces your grasp on business marketing. The twenty courses are: Business Management Business Studies Business Law Business Intelligence Analyst Business Performance Management Project Management Marketing Marketing Strategies for Business Marketing Secrets for High Sales Lead Generation with Attraction Marketing for Business Sales Skills Creating Highly Profitable Sales Funnels How To Build Sales Funnels With ClickFunnels Social Media Marketing Course - The Step by Step Guide Digital Marketing: The Ultimate Guide to Strategic Marketing Affiliate Marketing Passive Income Made Easy Diploma in Customer Relationship Management (CRM) Data Analysis and Forecasting in Excel Time Management Training - Online Course Decision Making and Critical Thinking Learning Outcomes Acquire foundational knowledge in business operations, including management, law, and performance metrics. Understand and implement effective marketing strategies to boost sales and brand visibility. Cultivate advanced sales skills and create robust sales funnels for maximum revenue generation. Navigate the digital realm with expertise in social media and affiliate marketing techniques. Harness the power of data to make informed decisions and predict market trends. Develop critical thinking abilities and make strategic decisions based on thorough analysis. Embark on a transformative journey through the dynamic realm of business marketing. The first ten courses provide an in-depth understanding of the fundamentals of business - from the intricacies of Business Intelligence Analysis to the strategic aspects of Project Management. The latter half of the bundle unveils the secrets of successful marketing. Whether it's mastering Lead Generation with Attraction Marketing, decoding the strategies behind high sales, or comprehending the facets of Digital Marketing and Social Media Marketing, the course provides holistic coverage. In addition, the module on Time Management equips learners with strategies to maximise productivity, while Decision Making and Critical Thinking fosters a methodical approach to challenges. Our Business Marketing bundle isn't merely about knowledge acquisition; it's about applying these learnings for results. And as the world becomes increasingly digital, the courses on Sales Funnels, Digital and Social Media Marketing become indispensable for anyone wishing to remain at the forefront of the business marketing domain. CPD 200 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Aspiring entrepreneurs seeking a foundational understanding of business marketing. Professionals aiming to transition into roles with a focus on marketing and sales. Students of business studies keen on augmenting their academic knowledge. Individuals keen on mastering digital marketing techniques. Professionals seeking insights into data analysis, decision-making, and relationship management. Career path Business Manager - £30K to £55K/year. Marketing Manager - £35K to £60K/year. Sales Director - £50K to £80K/year. Digital Marketing Specialist - £25K to £45K/year. Business Intelligence Analyst - £27K to £52K/year. Customer Relationship Manager (CRM) - £28K to £53K/year. Affiliate Marketing Manager - £30K to £56K/year. Certificates CPD Certificate Of Completion Digital certificate - Included 20 Digital Certificates Are Included With This Bundle CPD Quality Standard Hardcopy Certificate (FREE UK Delivery) Hard copy certificate - £9.99 Hardcopy Transcript - £9.99

The aim of this course is to provide learners with a thorough understanding of the marketing planning process, including the key components and strategies involved. The course will cover topics such as defining a marketing plan, strategic marketing planning process, marketing planning and marketing strategy, components of marketing planning, and distribution strategies for products and services. After the successful completion of the course, you will be able to learn about the following, Defining Marketing plan. Understanding strategic marketing planning process. Understanding marketing planning and marketing strategy. Learning the Components of marketing planning. Understanding the distribution strategies for products and services. Marketing planning is a critical process for any organization that wants to succeed in today's competitive business environment. This course will provide learners with a comprehensive understanding of the marketing planning process, including the key components and strategies involved. The course will begin by defining what a marketing plan is and why it is essential for businesses to have one. Learners will then gain an understanding of the strategic marketing planning process, which involves analyzing the market, defining target customers, developing marketing objectives, and creating a marketing mix to achieve those objectives. Marketing planning is a critical process for any organization that wants to succeed in today's competitive business environment. This course will provide learners with a comprehensive understanding of the marketing planning process, including the key components and strategies involved. The course will begin by defining what a marketing plan is and why it is essential for businesses to have one. Learners will then gain an understanding of the strategic marketing planning process, which involves analyzing the market, defining target customers, developing marketing objectives, and creating a marketing mix to achieve those objectives. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Marketing planning and strategy Self-paced pre-recorded learning content on this topic. Marketing Planning and Strategy Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Marketing Managers and Executives Business Development Managers Product Managers and Brand Managers Sales Managers and Representatives Market Researchers and Analysts Business Owners and Entrepreneurs Advertising and PR Professionals Management Consultants Strategy Planners Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Bunnyfoot were the pioneers and are now one of the leading providers of the Certified Professional for Usability and User Experience – Foundation Level (CPUX-F) in the United Kingdom. Created in association with the international UXQB, this professional 3-day UX certification programme covers user experience methods and theories – and is independently assessed/certified.

The aim of this course is to provide learners with a comprehensive understanding of strategic options and techniques for implementing them. The course will cover topics such as the innovation matrix and types of innovation, McKinsey's horizontal model of innovation, Pareto analysis, strategy canvas, new product development, customer relationship management, customer loyalty, and retention strategies, evaluating marketing plans, and types of sales reports. After the successful completion of the course, you will be able to learn about the following, Understanding the Strategic Options And Techniques For Implementing The Same. Understanding Innovation Matrix And Types Of Innovation Learning more about Mckinsey's Horizontal Model Of Innovation Learning more about Pareto Analysis and Strategy Canvas Understanding more about New Product Development Learning more about Customer Relation Management and Customer Loyalty And Retention Strategies Evaluating Marketing Plans Types Of Sales Report Businesses today operate in a dynamic and competitive environment, requiring them to continuously innovate and adapt to remain relevant. This course will provide learners with a thorough understanding of the strategic options and techniques for implementing them. The course will start by exploring the innovation matrix and types of innovation, including product, process, service, and business model innovations. Learners will gain an understanding of how to use this framework to identify opportunities for innovation and choose the appropriate type of innovation to pursue. Businesses today operate in a dynamic and competitive environment, requiring them to continuously innovate and adapt to remain relevant. This course will provide learners with a thorough understanding of the strategic options and techniques for implementing them. The course will start by exploring the innovation matrix and types of innovation, including product, process, service, and business model innovations. Learners will gain an understanding of how to use this framework to identify opportunities for innovation and choose the appropriate type of innovation to pursue. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Strategising for Marketing Operations Self-paced pre-recorded learning content on this topic. Strategizing for Marketing Operations Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Marketing Managers and Executives Business Development Managers Product Managers and Brand Managers Sales Managers and Representatives Market Researchers and Analysts Business Owners and Entrepreneurs Advertising and PR Professionals Supply Chain Managers Operations Managers Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

The aim of this course is to provide learners with a thorough understanding of the interrelationships between marketing and other business functions, the essential role, structure, and operations of the marketing department, the scope of marketing operations, and the roles and responsibilities of marketing managers. The course will also cover the role and traits of marketing leaders, transformational and transactional theory of leadership, the elements of transformational leadership, the effectiveness of transformational marketing leaders and managers, features and elements of entrepreneurial marketing, drafting an entrepreneurial marketing plan, and the role of an entrepreneurial marketing manager. After the successful completion of the course, you will be able to learn about the following, Interrelationships Between Marketing And Other Business Functions. Essential Role, Structure And Operations Of The Marketing Department. Scope Of Marketing Operations. Roles And Responsibilities Of Marketing Managers. Role And Traits Of Marketing Leader. Transformational And Transactional Theory Of Leadership Elements Of Transformational Leadership Effectiveness Of Transformational Marketing Leaders And Managers. Features And Elements Of Entrepreneurial Marketing Drafting An Entrepreneurial Marketing Plan. Role Of Entrepreneurial Marketing Manager Marketing is an essential business function that involves creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. This course will provide learners with a comprehensive understanding of the interrelationships between marketing and other business functions and the essential role, structure, and operations of the marketing department. Marketing is an essential business function that involves creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. This course will provide learners with a comprehensive understanding of the interrelationships between marketing and other business functions and the essential role, structure, and operations of the marketing department. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Marketing Function Interrelationships and Entrepreneurial Marketing Self-paced pre-recorded learning content on this topic. Marketing Function Interrelationships and Entrepreneurial Marketing Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Marketing Managers and Executives Business Development Managers Product Managers and Brand Managers Sales Managers and Representatives Market Researchers and Analysts Business Owners and Entrepreneurs Advertising and PR Professionals Supply Chain Managers Operations Managers Start-up Founders and Entrepreneurs Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Course Overview Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Learn Google Ads, social media marketing, SEO and much more. Become a certified digital marketing professional with DMI. Program learning outcomes and content: What Will I Learn? You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch. Who is the DMI Pro for? • Traditional Marketers or Marketing Executives who want to play a bigger, sharper game • Marketing Managers and Senior Management • Graduates with no plans to wait around • Small Business Owners who want to grow • Career Changers • Entrepreneurs who want to be more entrepreneurial • Whoever needs to create and apply a digital marketing strategy for their organisation Course Content: Introduction to Digital Marketing: What’s it all about? How do you reach customers? How can traditional and digital media work together? What’s the difference between inbound and outbound marketing? This module takes you through the basics, keeping things clear and actionable: • Principles of Digital Marketing • Digital Research • Developing Objectives • Cultural Research • Connecting with the Customer Social Media Marketing: Bring your brand story to life on all the right platforms. Learn how to grow and engage a community around your offering. Define your audience and give them more to care about. There is so much to ‘like’. • Key Social Platforms for Digital Marketing • Growing and Engaging an Audience • Developing Data-Driven Audience and Campaign Insights • Setting up a Social Media Experience for a Business • Creating and Optimising Social Media Campaigns Paid Search (PPC) using Google Ads: Develop Pay-Per Click skills using Google Ads, bid auctions and build your targeting strategy. Optimise campaigns, track conversions, and measure your ROI. • Fundamentals of Paid Search • Search Campaign Management • Paid Search Campaign Measurement • Paid Search Campaign Creation with Google Ads Email Marketing: Your email list is one of your most powerful assets. Learn how to manage and segment your data, test headlines and maximise open rates and ROI. We also cover marketing automation and the importance of data management regulations. • Email Marketing Fundamentals • Email Design • Testing and Optimising an Email Campaign • Tools and Strategy • Creating an Effective Email Campaign • Marketing Automation Analytics with Google Analytics: This module helps you unleash the capability of your data. Discover what your customer wants, likes, needs and does. Understand how they use your website, set up goals and monitor conversions. • Web Analytics Fundamentals • Creating and Configuring a Google Analytics Account • Monitoring Campaigns with Google Analytics Reports • Setting Goals with Google Analytics • Analysing and Recording Google Analytics Data • Using Google Analytics 4 Content Marketing: This module teaches you how to create content that speaks to people, at the right time and via the right channels. Understand what works for you by tracking and measuring performance. • Content Marketing Concepts and Strategy • Developing a Content Marketing Plan • Publishing and Distributing Content • Using Content Research to Find Opportunities • Creating and Curating Content • Metrics and Performance • Establishing Content Intent Search Engine Optimisation (SEO): Search Engine Optimisation is all about getting on that first Google page, staying top of the list and top of mind. Develop keyword strategies, understand the kind of content that attracts users, optimise rankings and then convert visitors to customers. • SEO Fundamentals • Keywords and SEO Content Plan • Measuring SEO Performance • Aligning SEO and Business Objectives • Optimise Organic Search Ranking Display and Video Advertising: Learn how to set up, manage and optimise your YouTube channel. Target, test and develop your use of the Google Display Network and get creative with visual formats. • Fundamentals of Display and Video Advertising • Google Display Network and Video Ad Formats • Creating and Managing a YouTube Channel • Creating Display and Video Campaigns • Targeting Display and Video Campaigns • Measurement and Optimisation • Reporting on Display Campaign Website Optimisation: What makes a winning website? This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business. • Web Design and Website Optimisation • Design Principles and Website Copy • Publishing a Basic Website • User-Centered Design and Website Optimisation • Website Metrics and Developing Insight Digital Marketing Strategy: Underneath your digital activity, you need solid objectives. This module helps you to build a clear vision of your strategy, and makes it actionable with budget, channel and media plans, KPIs and more. • Digital Strategy Fundamentals • Setting Strategy Objectives and KPIs • Digital Strategy Research • Developing a Creative Strategy • Executing a Digital Marketing Strategy • Communicating a Digital Marketing Strategy • Forecasting performance DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

Imagine a career where creativity meets strategy, and your digital presence makes a real impact. A career where you are not just a marketer but a storyteller, engaging audiences and driving results. If this sounds like the kind of career you're passionate about, then the Digital Marketing & Social Media Manager - Job Ready Program is the perfect opportunity for you. At studyhub, we understand that breaking into the competitive world of digital marketing and social media management can be challenging, especially without prior experience. That's why we go above and beyond to equip you with the knowledge and guidance you need to excel. Our expert mentors are seasoned professionals in the field, ready to provide personalised one-on-one counselling sessions that cater to your unique needs. But that's not all - we offer much more than just mentorship. Our program is designed to empower you with the essential tools to create a standout CV and portfolio that captures the attention of potential employers. We understand what employers are looking for, and we'll work with you to showcase your skills, creativity, and potential effectively. What sets us apart is our unwavering commitment to your success. We don't stop supporting you until you secure a job in the dynamic field of digital marketing and social media management. We provide ongoing assistance, helping you navigate the job market, refine your interview skills, and connect with potential employers. We are your dedicated job and career support system, guiding you every step of the way. Our mission is simple: To be your trusted partner and assist you every step of the way until you land the marketing job of your dreams. Here are the 30 courses we will provide once you enrol in the program: Course 01: Professional Digital Marketing Diploma Course 02: Learn to Drive Traffic into Sales through Digital Marketing Course 03: SEO - Search Engine Optimisation Course 04: Advanced Training on SEO & SMM Strategies Course 05: Content Marketing Certification Course 06: Content Writing Course 07: Certificate in SEO Content Writing Course 08: Social Media Marketing Course -The Step by Step Guide Course 09: Email Marketing Course Course 10: Sales and Marketing: Email Marketing Course 11: Unlocking the Power of Google Adwords for Digital Marketing Course 12: Google Ads Training Course 13: Facebook Marketing Course 14: Instagram Marketing Course 15: Affiliate Marketing Course 16: Linkedin Marketing Course 17: Youtube Marketing Course 18: Social Media Influencer Course 19: Youtube and Instagram Video Production Course 20: Make a Wordpress WooCommerce Amazon Affiliate Store Course 21: Build an Amazon Affiliate E-Commerce Store from Scratch Course 22: Affiliate Marketing Business Essentials Course 23: E-Commerce: Complete Guide to Income Mastery Course 24: Blogging Course 25: Determining Market Size for Your Product Course 26: Simple Copywriting Secrets: How to Write Killer Sales Copy Course 27: ChatGPT for Marketing Content and Productivity with AI Tools Course 28: Lead Generation and Attraction Marketing Training Course 29: Marketing Strategies for Business Course 30: Brand Branding Why Choose Us Money Back Guarantee: We believe in the effectiveness of our program. If you follow our guidance and do not secure a job within a specified period, we offer a money-back guarantee. Personalised Job Search Assistance: We're in this together! Our dedicated team will tirelessly support your entire job searching process, ensuring you have a compelling application that gets noticed. Expertly Crafted Portfolio: Your portfolio is your digital showcase. Our professional writers will create a customised portfolio highlighting your unique skills and experiences, maximising your chances of standing out among the competition. Strategic Placement: We understand the power of strategic exposure. We'll submit your portfolio to various platforms and networks, expanding your reach and connecting you with valuable opportunities aligned with your marketing career goals. One-On-One Consultation Sessions with Industry Experts: Gain invaluable insights and guidance from seasoned professionals who have excelled in the digital marketing and social media management field. Comprehensive Skill Development: Our program is designed to equip you with the most sought-after skills in the digital marketing and social media management sector, ensuring you have the knowledge and expertise to excel in any marketing-driven environment. Ongoing Support: The journey to your dream job doesn't end with placement. Our commitment to your success extends well beyond your initial training, with our support team available to answer your questions, provide guidance, and assist you as you progress in your marketing career. The Program is completed in 5 easy steps: Step 1 - Enrol in the program and start learning from the courses we provide Upon enrolment in the Digital Marketing & Social Media Manager - Job Ready Program, you gain lifetime access to 6 premium courses dedicated to honing your digital marketing and social media management skills. Our customer service team remains in constant contact with you, providing assistance at every step of your learning journey. Step 2 - Complete your courses and get certifications Upon completion of each course, you'll earn certifications through exams designed to test your knowledge. Achieving a 90% pass mark for the initial course and 80% for subsequent relevant courses is required. Once successful, you'll receive hardcopy certificates, solidifying your expertise in the field. Step 3 - Get a consultation session from a professional Marketing expert Elevate your Digital Marketing & Social Media Manager skills with a personalised one-on-one consultation session led by an industry-seasoned professional. Gain insights, expert tips, and tailored advice to propel your marketing career forward. Step 4 - Complete the CV and attend the interview Armed with your certifications, our team of professionals will craft a compelling CV and LinkedIn profile tailored to your unique strengths. Armed with these powerful tools, you'll confidently tackle job interviews, launching your career with a starting salary ranging from •30,000 to •50,000 annually. Step 5 - We will not leave you until you get a job Our commitment to your success goes beyond completion. We stand by your side, offering personalised support, expert guidance, and unwavering dedication until you secure your dream job. Your job search becomes our mission, ensuring you have the best chance for a thriving career in Digital Marketing & Social Media Management. Don't let your dream career as a Digital Marketing & Social Media Manager remain out of reach. Focus on developing your skills - finding a job is our task! Join our Job Ready Program today, and let us be your trusted partner on your journey to success. Why Choose Us: Money Back Guarantee We believe in the effectiveness of our program. If you follow our guidance and do not secure a job within a specified period, we offer a money-back guarantee. Trust us to be your dedicated partner in achieving your dream job in the dynamic world of Digital Marketing & Social Media Management. Detailed Curriculum Course 01: Professional Digital Marketing Diploma Comprehensive digital marketing fundamentals covering SEO, social media, email, and content strategies. Learn to craft effective campaigns, analyze data, and create impactful online presence. Course 02: Learn to Drive Traffic into Sales through Digital Marketing Explore advanced tactics to boost website traffic and convert leads to sales. Master the art of targeting, engagement, and conversion optimization in the digital landscape. Course 03: SEO - Search Engine Optimisation In-depth SEO training covering keyword research, on-page optimization, and backlink strategies. Acquire the skills to enhance website visibility and ranking on search engines. Course 04: Advanced Training on SEO & SMM Strategies Build expertise in advanced SEO and Social Media Marketing (SMM) techniques. Dive into algorithm updates, analytics, and harness the power of social platforms for optimal digital presence. Course 05: Content Marketing Certification Master content creation and distribution strategies. Develop engaging, keyword-rich content for diverse platforms, and understand the role of storytelling in effective digital marketing. Course 06: Content Writing Hone your writing skills for digital platforms. Learn to create compelling, SEO-friendly content that resonates with your target audience and drives online engagement. Course 07: Certificate in SEO Content Writing Specialized content writing with a focus on SEO. Craft content that not only captivates readers but also enhances search engine rankings and visibility. Course 08: Social Media Marketing Course - The Step by Step Guide A step-by-step guide to effective social media marketing. Understand platform dynamics, create engaging content, and implement strategies for organic and paid social media success. Course 09: Email Marketing Course Master the art of email marketing. Learn to build and segment lists, design impactful campaigns, and optimize for conversions while adhering to best practices. Course 10: Sales and Marketing: Email Marketing Integrate email marketing into your sales strategy. Explore techniques to nurture leads, build customer relationships, and drive revenue through targeted email campaigns. Course 11: Unlocking the Power of Google Adwords for Digital Marketing Harness the potential of Google AdWords. Understand keyword targeting, ad creation, and bid management to maximize visibility and achieve marketing goals. Course 12: Google Ads Training Comprehensive Google Ads training covering ad formats, targeting options, and campaign optimization. Gain expertise in creating effective advertising campaigns on the Google platform. Course 13: Facebook Marketing Dive into Facebook marketing strategies. Learn to create compelling content, utilize paid advertising, and leverage analytics to optimize campaigns on the world's largest social platform. Course 14: Instagram Marketing Master Instagram marketing essentials. Explore content creation, engagement strategies, and advertising techniques to build a strong brand presence on this visual-centric platform. Course 15: Affiliate Marketing Unlock the potential of affiliate marketing. Understand partnership structures, optimize promotional strategies, and leverage affiliate networks to generate passive income. Course 16: Linkedin Marketing Strategic marketing on LinkedIn. Explore content creation, networking, and advertising techniques to enhance brand visibility and generate business leads on the professional platform. Course 17: Youtube Marketing Comprehensive YouTube marketing training. Learn content creation, optimization, and advertising strategies to maximize visibility and engagement on the world's largest video platform. Course 18: Social Media Influencer Transform into a social media influencer. Discover content creation, audience engagement, and collaboration strategies to build a personal brand and monetize influence. Course 19: Youtube and Instagram Video Production Master video production for YouTube and Instagram. Learn scripting, filming, editing, and optimization techniques to create engaging and shareable video content. Course 20: Make a Wordpress WooCommerce Amazon Affiliate Store Build a profitable Amazon affiliate store using WordPress and WooCommerce. Learn to set up, customize, and optimize your online store for maximum affiliate revenue. Course 21: Build an Amazon Affiliate E-Commerce Store from Scratch Step-by-step guide to creating an Amazon affiliate e-commerce store. Covering product selection, site setup, and marketing strategies to generate income through affiliate sales. Course 22: Affiliate Marketing Business Essentials Essential knowledge for successful affiliate marketing. Covering niche selection, audience targeting, and optimization strategies to build a lucrative affiliate marketing business. CPD 1000 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Course 23: E-Commerce: Complete Guide to Income Mastery Comprehensive e-commerce guide covering product sourcing, store setup, and marketing strategies. Learn to maximize income through effective e-commerce practices. Course 24: Blogging Master the art of blogging for business. Explore content creation, SEO optimization, and monetization strategies to build a successful and profitable blog. Course 25: Determining Market Size for Your Product Learn market analysis techniques to assess the size and potential of your target market. Understand the importance of data-driven decision-making in product development and marketing. Course 26: Simple Copywriting Secrets: How to Write Killer Sales Copy Unlock the secrets of persuasive copywriting. Learn to craft compelling sales copy that resonates with your audience and drives conversions across various marketing channels. Course 27: ChatGPT for Marketing Content and Productivity with AI Tools Harness the power of ChatGPT for marketing content creation and productivity. Learn to use AI tools to streamline tasks, enhance creativity, and improve overall marketing efficiency. Course 28: Lead Generation and Attraction Marketing Training Master lead generation and attraction marketing techniques. Explore strategies to attract and convert prospects into customers through effective marketing campaigns. Course 29: Marketing Strategies for Business Develop comprehensive marketing strategies for business success. Covering market segmentation, targeting, positioning, and effective promotional tactics to achieve business goals. Course 30: Brand Branding Dive into the intricacies of brand branding. Learn to develop a strong brand identity, create brand messaging, and implement strategies to build brand loyalty and recognition. The Digital Marketing & Social Media Manager - Job Ready Program is crafted for individuals with diverse backgrounds who aspire to excel in the dynamic field of marketing. This program is especially ideal for: Entry-Level Marketing Enthusiasts:Individuals who are passionate about marketing and eager to kickstart their career in the digital marketing and social media management domain. Limited or No Prior Experience in Marketing:This program caters to individuals with minimal or no prior experience in the marketing industry, providing a comprehensive foundation for success. Recent Graduates in Marketing or Related Fields:Graduates looking to translate their educational background into practical skills and secure a position in the competitive landscape of digital marketing and social media management. Career Changers into the Marketing Field:Individuals seeking a career transition into marketing, leveraging this program to gain the necessary expertise and skills for success. Motivated Individuals Eager for Comprehensive Support:This program is perfect for those with a strong drive to succeed, offering extensive mentoring and support to navigate the complexities of digital marketing and social media management.CIM Diploma in Professional Digital Marketing (Online)Level 4 Diploma in Digital Marketing (HL)COB Certified Digital Marketing ManagerProfessional Diploma in Social Media Please Note: Studyhub is a Compliance Central approved resale partner for Quality Licence Scheme Endorsed courses. Requirements No experience required. Just enrol & start learning. Career path Digital Marketing Specialist Social Media Manager Content Marketing Coordinator SEO Analyst PPC Campaign Manager Email Marketing Specialist Digital Marketing Manager Brand Strategist Influencer Marketing Coordinator Online Community Manager E-commerce Marketing Specialist Data Analyst (Marketing) Marketing Automation Specialist Social Media Strategist Content Creator (Digital Marketing) Certificates CPD Accredited e-Certificate Digital certificate - Included CPD Accredited Framed (Hardcopy) Certificate Hard copy certificate - Included Enrolment Letter Digital certificate - Included Student ID Card Digital certificate - Included The Quality Licence Scheme Endorsed Certificate of Achievement Hard copy certificate - Included