811 Marketing Management courses in Cardiff delivered On Demand

Unlock the secrets of successful marketing with our comprehensive course, "Marketing: Research, Branding, Advertising, and Pricing Strategies." From understanding the basics to mastering strategic marketing, this course covers it all. Explore essential topics like consumer behaviour, market segmentation, product life cycles, branding, pricing strategies, and digital marketing. Gain practical insights into advertising, sales promotion, personal selling, and public relations. Perfect for anyone looking to enhance their marketing skills and drive business success. Key Features: CPD Certified Free Certificate from Reed CIQ Approved Developed by Specialist Lifetime Access Learners will gain a solid understanding of marketing fundamentals and the marketing process. They will explore the marketing environment and conduct marketing research to understand consumer and business buying behaviours. Students will learn how to segment markets and develop effective product strategies throughout the product life cycle. They will discover the essentials of branding and pricing strategies to position products competitively. The curriculum covers marketing channels, integrated marketing communications, and the importance of advertising and sales promotions. Personal selling, public relations, and direct and digital marketing are also key components. Finally, students will learn strategic marketing techniques to plan and execute comprehensive marketing campaigns effectively. This curriculum equips learners with practical skills and knowledge to thrive in various marketing roles. Course Curriculum: Module 01: Basics of Marketing Module 02: The Marketing Process Module 03: Marketing Environment Module 04: Marketing Research Module 05: Consumer Buying Behaviour Module 06: Business Markets and Buying Behaviour Module 07: Market Segmentations Module 08: Product Strategy Module 09: Product Life Cycle Module 10: Branding Strategy Module 11: Pricing Strategy Module 12: Marketing Channels Module 13: Integrated Marketing Communications Module 14: Advertising and Sales Promotion Module 15: Personal Selling and Public Relations Module 16: Direct and Digital Marketing Module 17: Strategic Marketing Learning Outcomes: Identify key elements in marketing research for strategic decision-making. Analyse consumer behaviour to enhance targeted marketing strategies effectively. Develop branding strategies aligned with product life cycle stages. Formulate competitive pricing strategies based on market segmentation analysis. Implement integrated marketing communications for effective brand promotion. Evaluate digital marketing channels for strategic marketing campaigns. CPD 10 CPD hours / points Accredited by CPD Quality Standards Marketing: Research, Branding, Advertising and Pricing Strategies 12:08:28 1: Module 01: Basics of Marketing 28:51 2: Module 02: The Marketing Process 35:55 3: Module 03: Marketing Environment 21:18 4: Module 04: Marketing Research 38:52 5: Module 05: Consumer Buying Behaviour 57:31 6: Module 06: Business Markets and Buying Behaviour 37:40 7: Module 07: Market Segmentations 39:53 8: Module 08: Product Strategy 43:21 9: Module 09: Product Life Cycle 23:49 10: Module 10: Branding Strategy 31:59 11: Module 11: Pricing Strategy 1:00:20 12: Module 12: Marketing Channels 53:31 13: Module 13: Integrated Marketing Communications 47:56 14: Module 14: Advertising and Sales Promotion 48:07 15: Module 15: Personal Selling and Public Relations 1:00:48 16: Module 16: Direct and Digital Marketing 47:06 17: Module 17: Strategic Marketing 50:31 18: CPD Certificate - Free 01:00 Who is this course for? Business professionals seeking advanced marketing knowledge. Marketing managers aim to refine strategic marketing approaches. Entrepreneurs interested in enhancing brand development strategies. Graduates pursuing careers in marketing or related fields. Anyone wanting to deepen their understanding of marketing principles. Career path Market Research Analyst Brand Manager Pricing Analyst Advertising Executive Digital Marketing Specialist Public Relations Officer Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

Master the essentials of effective Product Management with our comprehensive course. Whether you're a seasoned professional or new to the field, this course equips you with essential skills and knowledge to navigate every stage of a product's lifecycle. Key Features: CPD Certified Free Certificate from Reed CIQ Approved Developed by Specialist Lifetime Access In the Product Management course, learners will gain comprehensive knowledge and skills essential for successfully managing products throughout their lifecycle. They will understand how to develop new products effectively and create solid product plans. Marketing basics will be covered, enabling learners to develop strategies that enhance product visibility and appeal. Pricing strategies will be explored, helping learners grasp the intricacies of setting competitive prices. Channels management will be taught, showing learners how to effectively distribute products to reach target markets. Financial analysis skills will be honed, ensuring learners can assess product profitability and financial health. They will also learn about product lifecycle stages, enabling them to make informed decisions on product evolution and sustainability. Lastly, learners will understand the importance of analyzing product portfolios and classifying products based on market demands and business goals. This course equips learners with practical skills vital for successful product management in diverse business environments. Course Curriculum Module 01: Introduction to Product Management Module 02: New Product Development Module 03: Developing the Product Plan Module 04: Basics of Marketing for Products Module 05: Product Pricing Strategy Module 06: Channels Management Module 07: Financial Analysis for Product Management Module 08: Levels of a Product and Product Life Cycle Module 09: Product and Brand Portfolio Analysis Module 10: Product Classification Learning Outcomes: Understand the fundamentals of product development and management strategies. Create effective product plans aligned with business objectives and market needs. Implement product pricing strategies to maximize profitability and market competitiveness. Analyze financial data to make informed decisions in product management. Evaluate product life cycles and apply appropriate marketing strategies. Conduct portfolio analysis to optimize product and brand performance. CPD 10 CPD hours / points Accredited by CPD Quality Standards Product Management: Product Plan, Pricing, Marketing and Life Cycle 2:08:09 1: Module 01: Introduction to Product Management 09:27 2: Module 02: New Product Development 13:24 3: Module 03: Developing the Product Plan 13:28 4: Module 04: Basics of Marketing for Products 11:21 5: Module 05: Product Pricing Strategy 13:06 6: Module 06: Channels Management 12:59 7: Module 07: Financial Analysis for Product Management 13:26 8: Module 08: Levels of a Product and Product Life Cycle 10:44 9: Module 09: Product and Brand Portfolio Analysis 15:04 10: Module 10: Product Classification 14:10 11: CPD Certificate - Free 01:00 Who is this course for? Business professionals seeking advanced product management skills. Marketing managers interested in product strategy enhancement. Entrepreneurs aiming to develop and launch new products effectively. Graduates looking to specialize in product management roles. Individuals transitioning into product management careers. Career path Product Manager Marketing Analyst Brand Strategist Market Research Analyst Business Development Manager Pricing Analyst Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

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Unlock the power of Google AdWords with this specialised course designed to refine your digital marketing strategies. This course guides you through the intricacies of setting up, managing, and optimising AdWords campaigns to ensure you are always a step ahead in the competitive world of online advertising. Learn how to effectively reach your target audience, maximise your return on investment, and make every penny count in your advertising budget. The course covers everything from keyword research and crafting compelling ad copy to understanding bidding strategies and monitoring campaign performance. By the end of the course, you will have a strong understanding of Google AdWords fundamentals and the tools required to create high-converting campaigns. Whether you’re looking to enhance your skills or begin your journey in the field of paid search, this course offers a structured approach to mastering the platform. No matter your business or industry, AdWords can be a game-changer, and this course ensures you will be well-equipped to drive success in the digital realm. It's time to make your ad campaigns work harder and smarter for you. Key Features CPD Accredited FREE PDF + Hardcopy certificate Fully online, interactive course Self-paced learning and laptop, tablet and smartphone-friendly 24/7 Learning Assistance Discounts on bulk purchases Course Curriculum Module 1: Introduction to Google Adwords Module 2: Understanding Keywords Module 3: Creating Your First Ad Campaign Module 4: Optimising Your Ad Campaigns Module 5: Tracking and Measuring Ad Performance Module 6: Advanced Google Adwords Strategies Learning Outcomes Master keyword selection for optimal ad visibility. Create impactful ad campaigns to boost online presence. Apply advanced strategies for enhanced campaign performance. Utilise tracking tools to measure and refine ad effectiveness. Develop a nuanced understanding of audience behaviour. Implement data-driven optimizations for sustained campaign success. Accreditation This course is CPD Quality Standards (CPD QS) accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. Certificate After completing this course, you will get a FREE Digital Certificate from Training Express. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Marketing Professionals Small Business Owners Digital Marketing Enthusiasts Entrepreneurs Advertising Managers Start-up Founders Content Creators E-commerce Managers Career path Digital Marketing Specialist PPC Analyst Social Media Manager SEO Specialist Content Marketing Manager E-commerce Marketing Manager Certificates Digital certificate Digital certificate - Included Once you've successfully completed your course, you will immediately be sent a FREE digital certificate. Hard copy certificate Hard copy certificate - Included Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK). For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10. Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.

Master the art of effective email marketing with our comprehensive course. From email list management to campaign optimisation, learn the strategies and techniques needed to drive results and boost engagement. Enrol now and take your digital marketing skills to the next level!

Master the art of digital marketing with our Advanced Digital Marketing Course. From SEO strategies to social media tactics, this comprehensive course equips you with the skills needed to excel in today's competitive online landscape. Perfect for marketers, entrepreneurs, and students alike. Enroll now and elevate your digital marketing expertise!

Unlock your potential in digital marketing with our Diploma Level 3 course. Master cutting-edge strategies, analytics, and tools to propel your professional career.

This comprehensive digital marketing bundle course empowers you to unlock the potential of various online marketing channels. You'll explore the fundamentals of website creation, email marketing, and video marketing, providing a strong foundation for building an online presence. Delving deeper, you'll master the art of social media advertising, focusing on the two powerhouses - Facebook Ads and Instagram Ads.

Course Overview: Effective communication is necessary for personal and professional success in today's fast-paced world. Our comprehensive Effective Communication Skills Diploma is ideal for enhancing your communication abilities and gaining a competitive edge in the job market.From formal and informal communication and the delicate art of body language to the intricate dynamics of representing your boss and company, this course comprehensively covers the spectrum of communication. It emphasises both traditional forms like written communication and electronic communication. Enrol in our Effective Communication Skills Diploma today and unlock the power of persuasion and connection for personal and professional success. Key Features of the Course: CPD Certificate: Upon completion, you'll receive a prestigious Continuing Professional Development (CPD) certificate, recognised globally for its credibility and value. 24/7 Learning Assistance: Our dedicated support team is available round the clock to assist you, ensuring an uninterrupted learning experience tailored to your needs. What You Will Learn: In our comprehensive course, you'll acquire essential communication skills for personal and professional success. You'll learn to navigate different communication styles, master verbal and non-verbal communication, deliver captivating presentations, contribute effectively in meetings, sharpen written communication, and harness technology for efficient digital communication. Additionally, you'll explore creating visually appealing graphics, presenting information concisely, representing superiors, and conveying their messages effectively. You'll also gain techniques for tactfully communicating your boss's decisions, providing support and collaboration, and building solid partnerships. Why Enrol in This Course: Top Reviewed Course: This course has received rave reviews from past participants, who have praised its suitability and effectiveness in improving communication skills. Recently Updated Content: Our course materials are regularly updated to ensure they align with the latest industry trends and best practices. Trending Skills: Effective communication skills are in high demand across industries, making this course a valuable addition to your professional profile. Requirements: No specific prerequisites or prior experience are required to enrol in this course. Whether you're a beginner or an experienced professional looking to polish your skills, this course is designed to accommodate learners at all levels. Career Path: Upon completion of this course, you'll be well-equipped for a range of communication-intensive professions, including: Marketing Manager (£40,000 - £60,000 per year) Human Resources Manager (£45,000 - £70,000 per year) Public Relations Specialist (£25,000 - £40,000 per year) Sales Executive (£20,000 - £35,000 per year) Project Manager (£40,000 - £65,000 per year) Customer Service Manager (£30,000 - £50,000 per year) Training and Development Specialist (£30,000 - £45,000 per year) Certification: Upon completing the Effective Communication Skills Diploma, you will receive a CPD certificate, internationally recognised for credibility and value. This certification will serve as a testament to your newfound expertise and dedication to mastering the art of communication. Enrol in our Effective Communication Skills Diploma today and unlock the power of persuasion and connection for personal and professional success. Course Curriculum 6 sections • 15 lectures • 02:16:00 total length •Identifying Basic Communication Techniques: 00:09:00 •Formal and Informal Communication: 00:02:00 •Describing Verbal and Non-verbal Communication: 00:04:00 •Understanding Body Language: 00:05:00 •Making Effective Presentations: 00:10:00 •Fundamentals of Productive Meetings: 00:08:00 •Written Communication: 00:13:00 •Electronic Communication: 00:19:00 •Creating Graphics for Business Communication: 00:04:00 •Communicating Static Information: 00:03:00 •Communicating Dynamic Information: 00:03:00 •Representing Your Boss and Company: 00:36:00 •Communicating Your Boss's Decisions: 00:03:00 •Supporting Your Boss and Colleagues: 00:04:00 •Building a Partnership with Your Boss: 00:13:00

Course Overview: !-- wp:paragraph --> Approximately 4.48 billion people are actively using social media, which is projected to continue rising. Throughout this Social Media Strategist Training course, learners will delve deep into topics ranging from the foundational understanding of social media to the analytical tools that guide strategic decisions. The utilisation of social media platforms has undoubtedly transformed how businesses interact with their clientele. With over 90% of millennials and 77% of Generation X being active social media users, the necessity to hone one's skills in social media strategy is glaringly evident. This course embraces the significance of social media growth. It delves deeply into conducting market analysis, understanding corporate culture in the social media context, and myriad other areas that form the crux of becoming a proficient social media strategist. Enrol in the "Social Media Strategist Training" today, and take a monumental step towards becoming a sought-after professional in the industry. Key Features of the Course: !-- wp:list --> Earn a recognised CPD certificate upon completion Enjoy 24/7 learning assistance to facilitate your education journey Access to exciting learning materials designed by experts in the field Flexible learning schedule, allowing for a balanced approach to study and work Who is This Course For? This Social Media Strategist Training course is particularly beneficial for marketing professionals, business owners, communication specialists, and individuals keen on forging a career in the social media space who aim to deepen their knowledge and expertise in social media strategies. Learning Outcome Upon completing this Social Media Strategist Training course, you will be adept in: Identifying and utilising various social media platforms effectively Conducting thorough market analysis to guide social media strategies Developing content that resonates with your target audience Understanding and implementing social media policies and guidelines Analysing social media metrics to measure the success of your campaigns Employing social media tools and software for optimised project management Maintaining voice consistency across various social media platforms Effectively handling online and personal interactions in a business context Why Enrol in This Course: Enrol in this top-reviewed and recently updated course to equip yourself with trending skills necessary for crafting compelling social media strategies. Requirements: Prospective learners should have a basic understanding of digital platforms and an eagerness to delve into social media strategy. Career Path: Upon completion of the Social Media Strategist Training course, learners can pursue the following professions, among others in the UK: Social Media Manager - £35,000 per annum Content Strategist - £40,000 per annum Digital Marketing Specialist - £32,000 per annum Social Media Analyst - £27,000 per annum Community Manager - £30,000 per annum Brand Marketing Manager - £45,000 per annum SEO and SEM Specialist - £35,000 per annum Certification: Upon successfully completing the Social Media Strategist Training course, learners will be awarded a recognised CPD certificate, showcasing their proficiency in social media strategy. Course Curriculum 13 sections • 25 lectures • 13:09:00 total length •What is Social Media: 00:18:00 •The Growth of Social Media: 00:10:00 •Conducting Market Analysis: 00:16:00 •Auditing Social Media: 00:26:00 •Corporate Culture and Social Media: 00:12:00 •Social Media Goals vs. Business Goals: 00:10:00 •Types of Social Media Platforms: 00:08:00 •The Social Media Policy: 00:40:00 •Creative Commons: 00:21:00 •Brand Marketing: 00:27:00 •Keyword Selection: 00:17:00 •Content Marketing on Social Media: 00:26:00 •Content Development: 00:23:00 •Understanding the Popular Platforms: 03:35:00 •Traditional Website Advertising: 00:37:00 •Social Media Documentation and Schedules: 00:29:00 •Project Management Software: 00:39:00 •The Community Manager Role: 00:26:00 •Importance of Voice Consistency: 00:30:00 •Organizational Customer Servicen: 00:28:00 •Social Media Triage: 00:14:00 •Online versus Personal Interactions: 00:26:00 •Social Media Analytics: 00:27:00 •Goal Value: 00:43:00 •The Social Media Strategist Career: 00:21:00