814 Marketing Management courses in Cardiff delivered On Demand

From the moment you click 'enrol', this course dives headfirst into the art and strategy behind modern marketing, advertising, and public relations. It’s your guide to decoding how brands capture attention, influence decisions, and (with a bit of flair) stay in the spotlight. Whether you're eyeing a career in the field or simply trying to make sense of the chaos behind billboards, hashtags, and press releases, this course delivers the essentials—served with a side of sharp wit and clear direction. Explore how to craft compelling campaigns, manage a brand's public image, and navigate the digital jungle with SEO, content strategies, and media relations. No jargon-laden lectures here—just solid knowledge designed to keep pace with today's fast-moving landscape. If you’ve ever wondered why some slogans linger while others vanish like a bad ad, this course has answers. And no, you won’t need to leave your house or wear a name badge to learn them. Key Features: CPD Certified Instant e-certificate and hard copy dispatch by next working day Fully online, interactive course with audio voiceover Developed by qualified professionals in the field Self-paced learning and laptop, tablet, smartphone-friendly 24/7 Learning Assistance Discounts on bulk purchases This course covers essential topics including understanding consumer behavior, developing effective product and branding strategies, conducting market research, and utilizing various marketing channels such as advertising, sales promotion, personal selling, and digital marketing to create successful marketing campaigns and reach target audiences effectively. This PR : Public Relation course covers foundational aspects of Public Relations, including its principles, tactics, and management. It explores essential topics such as organizational strategies, research methods, crisis management, and ethical considerations. Emphasizing social media's role, it equips students with vital skills for navigating diverse PR fields ethically and professionally. Course Curriculum: Course 01: Marketing Module 01: Basics of Marketing Module 02: The Marketing Process Module 03: Strategic Marketing Module 04: Marketing Environment Module 05: Market Segmentations Module 06: Consumer Buying Behaviour Module 07: Business Markets and Buying Behaviour Module 08: Marketing Research Module 09: Product Strategy Module 10: Branding Strategy Module 11: Product Life Cycle Module 12: Pricing Strategy Module 13: Marketing Channels Module 14: Integrated Marketing Communications Module 15: Advertising and Sales Promotion Module 16: Personal Selling and Public Relations Module 17: Direct and Digital Marketing Course 02: PR : Public Relation Module 01: Introduction to Public Relations Module 02: Concepts of Public Relations Module 03: Management and Organisation of Public Relations Module 04: Public Relations Tactics and Research Module 05: Major Fields of Public Relations Practice Part I Module 06: Major Fields of Public Relations Practice Part II Module 07: Social Media and PR Module 08: Crisis management Module 09: Ethics & Professionalism in Public Relations Learning Outcomes: Understand core marketing principles and strategic frameworks. Analyze consumer behaviour for effective marketing strategies. Develop comprehensive product and branding strategies. Implement integrated marketing communications across various channels. Execute tactical public relations initiatives with ethical considerations. Manage crises and maintain brand reputation effectively. Accreditation All of our courses, including the Marketing, Advertising & PR Course are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. Certification Once you've successfully completed your Marketing, Advertising & PR Course, you will immediately be sent your digital certificates. Also, you can have your printed certificate delivered by post (shipping cost £3.99). Our certifications have no expiry dates, although we recommend renewing them every 12 months. Assessment At the end of the Marketing, Advertising & PR Course, there will be an online assessment, which you will need to pass to complete the course. Answers are marked instantly and automatically, allowing you to know straight away whether you have passed. If you haven't, there's no limit on the number of times you can take the final exam. All this is included in the one-time fee you paid for the course itself. CPD 25 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Aspiring marketing professionals seeking comprehensive knowledge. Individuals aiming to excel in advertising and sales promotion roles. PR enthusiasts looking to master strategic communication. Entrepreneurs desiring to build strong brand identities. Career changers exploring opportunities in dynamic industries. Requirements Learners do not require any prior qualifications to enrol on this Advertising & PR Course. You just need to have an interest in Advertising & PR Course. Career path Marketing Manager - £40K to £60K/year. Advertising Account Executive - £20K to £30K/year. PR Specialist - £25K to £45K/year. Brand Manager - £35K to £50K/year. Digital Marketing Strategist - £30K to £45K/year. Certificates Digital certificate Digital certificate - Included Once you've successfully completed your course, you will immediately be sent a FREE digital certificate. Hard copy certificate Hard copy certificate - Included Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK). For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10. Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.

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Unlock the power of Google AdWords with this specialised course designed to refine your digital marketing strategies. This course guides you through the intricacies of setting up, managing, and optimising AdWords campaigns to ensure you are always a step ahead in the competitive world of online advertising. Learn how to effectively reach your target audience, maximise your return on investment, and make every penny count in your advertising budget. The course covers everything from keyword research and crafting compelling ad copy to understanding bidding strategies and monitoring campaign performance. By the end of the course, you will have a strong understanding of Google AdWords fundamentals and the tools required to create high-converting campaigns. Whether you’re looking to enhance your skills or begin your journey in the field of paid search, this course offers a structured approach to mastering the platform. No matter your business or industry, AdWords can be a game-changer, and this course ensures you will be well-equipped to drive success in the digital realm. It's time to make your ad campaigns work harder and smarter for you. Key Features CPD Accredited FREE PDF + Hardcopy certificate Fully online, interactive course Self-paced learning and laptop, tablet and smartphone-friendly 24/7 Learning Assistance Discounts on bulk purchases Course Curriculum Module 1: Introduction to Google Adwords Module 2: Understanding Keywords Module 3: Creating Your First Ad Campaign Module 4: Optimising Your Ad Campaigns Module 5: Tracking and Measuring Ad Performance Module 6: Advanced Google Adwords Strategies Learning Outcomes Master keyword selection for optimal ad visibility. Create impactful ad campaigns to boost online presence. Apply advanced strategies for enhanced campaign performance. Utilise tracking tools to measure and refine ad effectiveness. Develop a nuanced understanding of audience behaviour. Implement data-driven optimizations for sustained campaign success. Accreditation This course is CPD Quality Standards (CPD QS) accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. Certificate After completing this course, you will get a FREE Digital Certificate from Training Express. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Marketing Professionals Small Business Owners Digital Marketing Enthusiasts Entrepreneurs Advertising Managers Start-up Founders Content Creators E-commerce Managers Career path Digital Marketing Specialist PPC Analyst Social Media Manager SEO Specialist Content Marketing Manager E-commerce Marketing Manager Certificates Digital certificate Digital certificate - Included Once you've successfully completed your course, you will immediately be sent a FREE digital certificate. Hard copy certificate Hard copy certificate - Included Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK). For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10. Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.

Master the art of effective email marketing with our comprehensive course. From email list management to campaign optimisation, learn the strategies and techniques needed to drive results and boost engagement. Enrol now and take your digital marketing skills to the next level!

Master the art of digital marketing with our Advanced Digital Marketing Course. From SEO strategies to social media tactics, this comprehensive course equips you with the skills needed to excel in today's competitive online landscape. Perfect for marketers, entrepreneurs, and students alike. Enroll now and elevate your digital marketing expertise!

Unlock your potential in digital marketing with our Diploma Level 3 course. Master cutting-edge strategies, analytics, and tools to propel your professional career.

This comprehensive digital marketing bundle course empowers you to unlock the potential of various online marketing channels. You'll explore the fundamentals of website creation, email marketing, and video marketing, providing a strong foundation for building an online presence. Delving deeper, you'll master the art of social media advertising, focusing on the two powerhouses - Facebook Ads and Instagram Ads.

Course Overview: Effective communication is necessary for personal and professional success in today's fast-paced world. Our comprehensive Effective Communication Skills Diploma is ideal for enhancing your communication abilities and gaining a competitive edge in the job market.From formal and informal communication and the delicate art of body language to the intricate dynamics of representing your boss and company, this course comprehensively covers the spectrum of communication. It emphasises both traditional forms like written communication and electronic communication. Enrol in our Effective Communication Skills Diploma today and unlock the power of persuasion and connection for personal and professional success. Key Features of the Course: CPD Certificate: Upon completion, you'll receive a prestigious Continuing Professional Development (CPD) certificate, recognised globally for its credibility and value. 24/7 Learning Assistance: Our dedicated support team is available round the clock to assist you, ensuring an uninterrupted learning experience tailored to your needs. What You Will Learn: In our comprehensive course, you'll acquire essential communication skills for personal and professional success. You'll learn to navigate different communication styles, master verbal and non-verbal communication, deliver captivating presentations, contribute effectively in meetings, sharpen written communication, and harness technology for efficient digital communication. Additionally, you'll explore creating visually appealing graphics, presenting information concisely, representing superiors, and conveying their messages effectively. You'll also gain techniques for tactfully communicating your boss's decisions, providing support and collaboration, and building solid partnerships. Why Enrol in This Course: Top Reviewed Course: This course has received rave reviews from past participants, who have praised its suitability and effectiveness in improving communication skills. Recently Updated Content: Our course materials are regularly updated to ensure they align with the latest industry trends and best practices. Trending Skills: Effective communication skills are in high demand across industries, making this course a valuable addition to your professional profile. Requirements: No specific prerequisites or prior experience are required to enrol in this course. Whether you're a beginner or an experienced professional looking to polish your skills, this course is designed to accommodate learners at all levels. Career Path: Upon completion of this course, you'll be well-equipped for a range of communication-intensive professions, including: Marketing Manager (£40,000 - £60,000 per year) Human Resources Manager (£45,000 - £70,000 per year) Public Relations Specialist (£25,000 - £40,000 per year) Sales Executive (£20,000 - £35,000 per year) Project Manager (£40,000 - £65,000 per year) Customer Service Manager (£30,000 - £50,000 per year) Training and Development Specialist (£30,000 - £45,000 per year) Certification: Upon completing the Effective Communication Skills Diploma, you will receive a CPD certificate, internationally recognised for credibility and value. This certification will serve as a testament to your newfound expertise and dedication to mastering the art of communication. Enrol in our Effective Communication Skills Diploma today and unlock the power of persuasion and connection for personal and professional success. Course Curriculum 6 sections • 15 lectures • 02:16:00 total length •Identifying Basic Communication Techniques: 00:09:00 •Formal and Informal Communication: 00:02:00 •Describing Verbal and Non-verbal Communication: 00:04:00 •Understanding Body Language: 00:05:00 •Making Effective Presentations: 00:10:00 •Fundamentals of Productive Meetings: 00:08:00 •Written Communication: 00:13:00 •Electronic Communication: 00:19:00 •Creating Graphics for Business Communication: 00:04:00 •Communicating Static Information: 00:03:00 •Communicating Dynamic Information: 00:03:00 •Representing Your Boss and Company: 00:36:00 •Communicating Your Boss's Decisions: 00:03:00 •Supporting Your Boss and Colleagues: 00:04:00 •Building a Partnership with Your Boss: 00:13:00

Course Overview: !-- wp:paragraph --> Approximately 4.48 billion people are actively using social media, which is projected to continue rising. Throughout this Social Media Strategist Training course, learners will delve deep into topics ranging from the foundational understanding of social media to the analytical tools that guide strategic decisions. The utilisation of social media platforms has undoubtedly transformed how businesses interact with their clientele. With over 90% of millennials and 77% of Generation X being active social media users, the necessity to hone one's skills in social media strategy is glaringly evident. This course embraces the significance of social media growth. It delves deeply into conducting market analysis, understanding corporate culture in the social media context, and myriad other areas that form the crux of becoming a proficient social media strategist. Enrol in the "Social Media Strategist Training" today, and take a monumental step towards becoming a sought-after professional in the industry. Key Features of the Course: !-- wp:list --> Earn a recognised CPD certificate upon completion Enjoy 24/7 learning assistance to facilitate your education journey Access to exciting learning materials designed by experts in the field Flexible learning schedule, allowing for a balanced approach to study and work Who is This Course For? This Social Media Strategist Training course is particularly beneficial for marketing professionals, business owners, communication specialists, and individuals keen on forging a career in the social media space who aim to deepen their knowledge and expertise in social media strategies. Learning Outcome Upon completing this Social Media Strategist Training course, you will be adept in: Identifying and utilising various social media platforms effectively Conducting thorough market analysis to guide social media strategies Developing content that resonates with your target audience Understanding and implementing social media policies and guidelines Analysing social media metrics to measure the success of your campaigns Employing social media tools and software for optimised project management Maintaining voice consistency across various social media platforms Effectively handling online and personal interactions in a business context Why Enrol in This Course: Enrol in this top-reviewed and recently updated course to equip yourself with trending skills necessary for crafting compelling social media strategies. Requirements: Prospective learners should have a basic understanding of digital platforms and an eagerness to delve into social media strategy. Career Path: Upon completion of the Social Media Strategist Training course, learners can pursue the following professions, among others in the UK: Social Media Manager - £35,000 per annum Content Strategist - £40,000 per annum Digital Marketing Specialist - £32,000 per annum Social Media Analyst - £27,000 per annum Community Manager - £30,000 per annum Brand Marketing Manager - £45,000 per annum SEO and SEM Specialist - £35,000 per annum Certification: Upon successfully completing the Social Media Strategist Training course, learners will be awarded a recognised CPD certificate, showcasing their proficiency in social media strategy. Course Curriculum 13 sections • 25 lectures • 13:09:00 total length •What is Social Media: 00:18:00 •The Growth of Social Media: 00:10:00 •Conducting Market Analysis: 00:16:00 •Auditing Social Media: 00:26:00 •Corporate Culture and Social Media: 00:12:00 •Social Media Goals vs. Business Goals: 00:10:00 •Types of Social Media Platforms: 00:08:00 •The Social Media Policy: 00:40:00 •Creative Commons: 00:21:00 •Brand Marketing: 00:27:00 •Keyword Selection: 00:17:00 •Content Marketing on Social Media: 00:26:00 •Content Development: 00:23:00 •Understanding the Popular Platforms: 03:35:00 •Traditional Website Advertising: 00:37:00 •Social Media Documentation and Schedules: 00:29:00 •Project Management Software: 00:39:00 •The Community Manager Role: 00:26:00 •Importance of Voice Consistency: 00:30:00 •Organizational Customer Servicen: 00:28:00 •Social Media Triage: 00:14:00 •Online versus Personal Interactions: 00:26:00 •Social Media Analytics: 00:27:00 •Goal Value: 00:43:00 •The Social Media Strategist Career: 00:21:00

Course Overview: Our Product Manager course will prepare you for a dynamic career. Learn essential product management skills like innovation, leadership, and data-driven decision-making from industry experts in this rapidly growing market. According to recent reports, the global product management market will be worth £15 billion by 2025, indicating significant career opportunities.According to a recent LinkedIn study, demand for Product Managers is increasing at a 30% faster rate than for other jobs. Product management is more than just a job; it is an art that combines strategic thinking, creativity, and business knowledge.Enrol today to gain key product management skills, join a supportive community, and begin your journey to a successful product management career. Key Features of the Course: CPD certificate upon successful completion 24/7 Learning Assistance Engaging and interactive learning materials Case studies and real-world examples Who is This Course For? This Product Manager course is designed for individuals from various backgrounds who are eager to excel in the field of product management. Whether you're a recent graduate, a mid-career professional looking for a change, or even an experienced entrepreneur seeking to enhance your product development skills, this course provides the essential knowledge and tools to succeed. What You Will Learn: You will explore the various types of products and their unique characteristics, understanding how product classification influences marketing and distribution strategies. You will gain valuable insights into effective product planning and strategy formulation through real-world case studies, including market analysis, competitive analysis, and target audience identification. The Product Manager course will equip you with the necessary knowledge and skills to navigate the stages of new product development, from ideation to commercialisation. You will learn the importance of market research and customer insights in the product development process and strategies for managing innovation and fostering a culture of creativity within an organisation. Understanding the concept of a product life cycle and its stages will be a key component of your learning journey. You will explore how the product life cycle impacts marketing strategies and resource allocation, and you will learn techniques to extend the life cycle of a product and manage declining products effectively.Product pricing strategy is another critical aspect that you will delve into during this course. You will gain an understanding of the factors that influence product pricing decisions and explore various pricing strategies used in the industry. Furthermore, you will learn about the marketing process, branding strategies, channels management, and financial analysis for product management. These topics will provide you with a holistic view of product management and equip you with the skills necessary to excel in the field. Why Enrol in This Course: Enrolling in our Product Manager course provides you with several advantages that will set you apart in the competitive job market. Here are some compelling reasons why you should consider joining: Top reviewed course Recently updated Growing job opportunities Requirements: To fully benefit from this Product Manager course, you only need a basic understanding of business concepts and a passion for product development. No prior experience or technical expertise is required. Career Path: Completing our Product Manager course opens up doors to various rewarding careers in product management. Some of the in-demand roles you can pursue, along with their average UK salaries, include: Product Manager - £60,000 per annum Product Marketing Manager - £50,000 per annum Product Analyst - £45,000 per annum Brand Manager - £55,000 per annum Product Development Manager - £65,000 per annum E-commerce Manager - £50,000 per annum Innovation Strategist - £70,000 per annum Certification: Upon successfully completing the Product Manager course, you will receive a CPD (Continuing Professional Development) certificate, recognised globally and demonstrating your commitment to professional growth and development in product management. Don't miss out on the opportunity to kick-start or advance your career in product management. Enrol in our Product Manager course today and embark on a rewarding journey towards success and innovation!" Course Curriculum 10 sections • 10 lectures • 04:40:00 total length •Introduction to Product Management: 00:18:00 •Product Classification: 00:28:00 •Developing the Product Plan: 00:24:00 •New Product Development: 00:24:00 •Levels of a Product and Product Life Cycle: 00:19:00 •Product Pricing Strategy: 00:25:00 •The Marketing Process: 00:49:00 •Branding Strategy: 00:39:00 •Channels Management: 00:27:00 •Financial Analysis for Product Management: 00:27:00