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Overview Uplift Your Career & Skill Up to Your Dream Job - Learning Simplified From Home! Kickstart your career & boost your employability by helping you discover your skills, talents and interests with our special Lead Generation and Attraction Marketing Training Course. You'll create a pathway to your ideal job as this course is designed to uplift your career in the relevant industry. It provides professional training that employers are looking for in today's workplaces. The Lead Generation and Attraction Marketing Training Course is one of the most prestigious training offered at StudyHub and is highly valued by employers for good reason. This Lead Generation and Attraction Marketing Training Course has been designed by industry experts to provide our learners with the best learning experience possible to increase their understanding of their chosen field. This Lead Generation and Attraction Marketing Training Course, like every one of Study Hub's courses, is meticulously developed and well researched. Every one of the topics is divided into elementary modules, allowing our students to grasp each lesson quickly. At StudyHub, we don't just offer courses; we also provide a valuable teaching process. When you buy a course from StudyHub, you get unlimited Lifetime access with 24/7 dedicated tutor support. Why buy this Lead Generation and Attraction Marketing Training? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Lead Generation and Attraction Marketing Training there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this course for? This Lead Generation and Attraction Marketing Training course is ideal for Students Recent graduates Job Seekers Anyone interested in this topic People already working in the relevant fields and want to polish their knowledge and skill. Prerequisites This Lead Generation and Attraction Marketing Training does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Lead Generation and Attraction Marketing Training was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path As this course comes with multiple courses included as bonus, you will be able to pursue multiple occupations. This Lead Generation and Attraction Marketing Training is a great way for you to gain multiple skills from the comfort of your home. Course Curriculum Module 01: Introduction Preview Of Course 00:06:00 Module 02: Lead Generation with Attraction Marketing for Business Lead Generation Marketing 00:04:00 What is Attraction Marketing? 00:03:00 Strategies for Lead Generation 00:03:00 Using Customer Relation Management (CRM) for Relationship Building 00:04:00 Using Social Media for Lead Generation 00:04:00 Using Pay per Click (PPC) for Lead Generation 00:05:00 Module 03: Strategies for Lead Generation Create a value-packed newsletter 00:03:00 Host an event 00:04:00 Use a live chat on your website 00:04:00 Optimize your Website to Promote Your Lead Magnet 00:04:00 Target top-of-funnel keywords 00:04:00 Module 04: Using Customer Relation Management (CRM) for Relationship Building 5 Ways CRM Systems Improve Customer Experience 00:04:00 Why building customer relationships is so important 00:04:00 10 Ways to Build Long-Standing Customer Relationships 00:04:00 How Customer Relationships Can Improve Your Business Brand 00:04:00 8 Tips to Build Customer Relationships with Social Media 00:04:00 Module 05: Using Pay per Click (PPC) for Lead Generation How to Generate Quality Leads From Your PPC Campaigns 00:03:00 Who PPC Lead Generation Works For 00:03:00 Using PPC for Lead Generation Offers a few Notable Benefits 00:04:00 21 PPC Lead Generation Tools for More High-Quality Leads 00:03:00 How to Plan your Google Ads Budget 00:05:00 Module 06: What is Attraction Marketing 5 tips to run a successful attraction marketing campaign 00:05:00 5 strategies for strong attraction marketing 00:03:00 The Benefits And Advantages Of Attraction Marketing 00:03:00 Tools To Use For Attraction Marketing 00:05:00 Attraction Marketing Tips - 4 Ways I Use Attraction Marketing 00:04:00 Module 07: How to Get More Leads on Social Media How to Get More Leads on Social Media 00:05:00 Social Media Lead Generation Tips 00:05:00 How to Use Social Media for Lead Generation 00:03:00 How to Generate B2B Leads With Social Media Ads 00:04:00 3 Foolproof Ways to Generate Leads with Social Media 00:06:00 Module 08: Incorporating the Laws of Attraction in Your Daily Life Lead Generation Process 00:04:00 Aligning content to your lead's goals 00:04:00 Managing your lead generation Process 00:03:00 Why Is Lead Generation Important? 00:04:00 Difference Between Inbound and Outbound Lead Generation 00:04:00 Module 09: Conclusion Review Of Course 00:05:00

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Overview This comprehensive course on Lead Generation with Attraction Marketing for Business will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Lead Generation with Attraction Marketing for Business comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Lead Generation with Attraction Marketing for Business. It is available to all students, of all academic backgrounds. Requirements Our Lead Generation with Attraction Marketing for Business is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- Open doors of opportunities Increase your adaptability Keep you relevant Boost confidence And much more! Course Curriculum 9 sections • 39 lectures • 02:32:00 total length •Introduction: 00:06:00 •Lead Generation Marketing: 00:04:00 •Lead Generation Processs: 00:04:00 •Aligning content to your lead's goals: 00:04:00 •Managing your lead generation Process: 00:03:00 •Why Is Lead Generation Important?: 00:04:00 •Difference Between Inbound and Outbound Lead Generation: 00:04:00 •What is Attraction Marketing?: 00:03:00 •5 tips to run a successful attraction marketing campaign: 00:05:00 •5 strategies for strong attraction marketing: 00:03:00 •The Benefits And Advantages Of Attraction Marketing: 00:03:00 •Tools To Use For Attraction Marketing: 00:05:00 •4 Ways I Use Attraction Marketing: 00:04:00 •Strategies for Lead Generation: 00:03:00 •Create a value-packed newsletter: 00:03:00 •Host an event: 00:04:00 •Use a live chat on your website: 00:04:00 •Optimize your Website to Promote Your Lead Magnet: 00:04:00 •Target top-of-funnel keywords: 00:04:00 •Using Customer Relation Management(CRM) for Relationship Building: 00:04:00 •5 Ways CRM Systems Improve Customer Experience: 00:04:00 •Why building customer relationships is so important: 00:04:00 •10 Ways to Build Long Standing Customer Relationships: 00:04:00 •How Customer Relationships Can Improve Your Business Brand: 00:04:00 •8 Tips to Build Customer Relationships with Social Media: 00:04:00 •Using Social Media for Lead Generation: 00:04:00 •How to Get More Leads on Social Media: 00:04:00 •Social Media Lead Generation Tips: 00:05:00 •How to Use Social Media for Lead Generation: 00:03:00 •How to Generate B2B Leads With Social Media Ads: 00:04:00 •3 Foolproof Ways to Generate Leads with Social Media: 00:06:00 •Using Pay per Click(PPC) for Lead Generation: 00:05:00 •How to Generate Quality Leads From Your PPC Campaigns: 00:03:00 •Who PPC Lead Generation Works For: 00:03:00 •Using PPC for Lead Generation Offers a few Notable Benefits: 00:04:00 •Keyword tools for PPC lead generation: 00:03:00 •How to Plan your Google Ads Budget: 00:05:00 •Review: 00:05:00 •Assignment - Lead Generation with Attraction Marketing for Business: 00:00:00

Lead generation is the process to identify potential customers for the products or services of the business. This process is also important to ensure the stability of your online sales. Lead generation will involve learning about online marketing, creating newsletters and other online marketing paraphernalia to help boost your sales. This comprehensive advanced course in lead generation will enable you to learn the skills, knowledge and information of lead generation. If you are someone involved in online selling or is interested in learning about online marketing and sales, then this course is very suitable for you. Course Highlights Extended Diploma in Lead Generation is an award winning and the best selling course that has been given the CPD Certification & IAO accreditation. It is the most suitable course anyone looking to work in this or relevant sector. It is considered one of the perfect courses in the UK that can help students/learners to get familiar with the topic and gain necessary skills to perform well in this field. We have packed Extended Diploma in Lead Generation into several modules for teaching you everything you need to become successful in this profession. To provide you ease of access, this course is designed for both part-time and full-time students. You can become accredited in just 20/30 hours and it is also possible to study at your own pace. We have experienced tutors who will help you throughout the comprehensive syllabus of this course and answer all your queries through email. For further clarification, you will be able to recognize your qualification by checking the validity from our dedicated website. Why You Should Choose Extended Diploma in Lead Generation Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Extended Diploma in Lead Generation is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Extended Diploma in Lead Generation is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Lead Generation Basics Introduction 01:00:00 Way To Use Of Newsletters 01:00:00 Utilizing Visualization Goals 00:30:00 Importance of Blogs 01:00:00 The Extraordinary Power of Visualizing Success 00:30:00 Wrapping Up 00:15:00 Generating Leads What Is Cold Calling FREE 01:00:00 What Is SMS Marketing FREE 01:00:00 Information Marketing Business 01:00:00 What Are Buttons 00:15:00 Importance of Name Cards in Business 00:15:00 Door to Door 00:15:00 Classified Ads 00:15:00 Networking Conventions 01:00:00 Kinds of Trade Shows 00:15:00 Home Parties 00:15:00 What Is Social Networking? Variety Of Social Networking 01:00:00 Different Between Events and Launches 00:15:00 Publicity 00:15:00 Publish A Book 01:00:00 Word of Mouth 00:15:00 What Is Blogging 01:00:00 What Is Blog Commenting 00:15:00 Article Business Marketing 01:00:00 Tell A Friend 00:15:00 Forum Business Marketing 01:00:00 Email Business Marketing 01:00:00 Social Bookmarking 01:00:00 YouTube Business Marketing 01:00:00 Yahoo! Answers 00:15:00 Press Releases 00:15:00 Benefits of Buying Banner Advertising 00:15:00 Online Classified Ads (Craigslist) 00:15:00 EBay Traffic 00:15:00 Organic Search Engine Traffic 00:15:00 Pay Per Click Advertising 01:00:00 Ezine Solo Ads 00:15:00 Podcast Traffic 00:15:00 Directory Submissions 00:15:00 Social Networking Traffic 01:00:00 RSS Submission 00:15:00 Traffic Exchange Programs 00:15:00 Co-Registration Leads 00:15:00 US Free Ads 01:00:00 User Generated Reviews 00:15:00 Viral Reports 00:15:00 Ad Swapping 01:00:00 Giveaway Events 00:15:00 Conclusion 00:15:00 Prospecting and Lead Generation Module One - Getting Started 00:30:00 Module Two - Prospecting 00:30:00 Module Three - Traditional Marketing Methods 01:00:00 Module Four - New Marketing Methods 01:00:00 Module Five - Generating New Leads 01:00:00 Module Six - Avoid Common Lead Generation Mistakes 00:30:00 Module Seven - Educate Prospects 00:30:00 Module Eight - The Pipeline 00:30:00 Module Nine - Follow up Communication 01:00:00 Module Ten - Track Activity 00:30:00 Module Eleven - Create Customers 01:00:00 Module Twelve - Wrapping Up 00:30:00 Activities 00:00:00 Mock Exam Final Exam

Description:  Lead generation is the process to identify potential customers for the products or services of the business. This process is also important to ensure the stability of your online sales. Lead generation will involve learning about online marketing, creating newsletters and other online marketing paraphernalia to help boost your sales. This comprehensive advanced course in lead generation will enable you to learn the skills, knowledge and information of lead generation. If you are someone involved in online selling or is interested in learning about online marketing and sales, then this course is very suitable for you. Who is the course for? Marketing professionals who want to be an expert in Lead Generation People are interested in learning Lead Generation and how it works Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: The Advanced Diploma in Lead Generation course will be very beneficial and helpful, especially to the following careers: Blogger Businessmen Entrepreneur Marketing and Promotions Specialist Marketing Manager Marketing Professional Sales Manager Sales and Promotions Specialist. Lead Generation Basics Introduction 01:00:00 Way To Use Of Newsletters 01:00:00 Utilizing Visualization Goals 00:30:00 Importance of Blogs 01:00:00 The Extraordinary Power of Visualizing Success 00:30:00 Wrapping Up 00:15:00 Generating Leads What Is Cold Calling 01:00:00 What Is SMS Marketing 01:00:00 Information Marketing Business 00:30:00 What Are Buttons 00:15:00 Importance of Name Cards in Business 00:15:00 Door to Door 00:15:00 Classified Ads 00:15:00 Networking Conventions 01:00:00 Kinds of Trade Shows 00:15:00 Home Parties 00:15:00 What Is Social Networking? Variety Of Social Networking 01:00:00 Different Between Events and Launches 00:15:00 Publicity 00:15:00 Publish A Book 00:30:00 Word of Mouth 00:15:00 What Is Blogging 01:00:00 What Is Blog Commenting 00:15:00 Article Business Marketing 01:00:00 Tell A Friend 00:15:00 Forum Business Marketing 01:00:00 Email Business Marketing 00:30:00 Social Bookmarking 01:00:00 YouTube Business Marketing 01:00:00 Yahoo! Answers 00:15:00 Press Releases 00:15:00 Benefits of Buying Banner Advertising 00:15:00 Online Classified Ads (Craigslist) 00:15:00 EBay Traffic 00:15:00 Organic Search Engine Traffic 00:15:00 Pay Per Click Advertising 01:00:00 Ezine Solo Ads 00:15:00 Podcast Traffic 00:15:00 Directory Submissions 00:15:00 Social Networking Traffic 01:00:00 RSS Submission 00:15:00 Traffic Exchange Programs 00:15:00 Co-Registration Leads 00:15:00 US Free Ads 01:00:00 User Generated Reviews 00:15:00 Viral Reports 00:15:00 Ad Swapping 01:00:00 Giveaway Events 00:15:00 Conclusion 00:15:00 Prospecting and Lead Generation Module One - Getting Started 00:30:00 Module Two - Prospecting 00:30:00 Module Three - Traditional Marketing Methods 01:00:00 Module Four - New Marketing Methods 01:00:00 Module Five - Generating New Leads 01:00:00 Module Six - Avoid Common Lead Generation Mistakes 00:30:00 Module Seven - Educate Prospects 00:30:00 Module Eight - The Pipeline 00:30:00 Module Nine - Follow up Communication 01:00:00 Module Ten - Track Activity 00:30:00 Module Eleven - Create Customers 01:00:00 Module Twelve - Wrapping Up 00:30:00 Activities 00:00:00 Order Your Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Course Overview Want to know how to create better-performing lead generation campaigns? Are you looking to kickstart a career in sales or digital marketing? Become an asset to any online company and learn how to generate more leads for your business, with this expertly designed course. The Lead Generation Course for Business course is designed to equip you with a range of skills required to drive business performance online. From how to create winning content to setting up KPIs, you will learn how to appeal to your target audience to deliver quality B2B leads. This course is packed with useful information on industry trends, as well as digital marketing techniques and strategies to improve the customer journey. It includes step-by-step guidance on how to increase long-term revenue, equipping you with a wide range of skills needed to turn leads into loyal customers. Enrol in this course today and discover the secrets to successful lead generation in business! What You Will Learn This course is one of the most in-depth courses on lead generation you'll find on the internet. It covers everything you need to know to maximise sales and generate leads, even on a limited budget How to Write Winning Email Copy The Art of Cold Calling Explained An Introduction to Lead Generation B2B Sales Skills to Win Over Clients The Pillars of Finding a Niche Techniques for Generating Leads Making the Most of Every Sales Opportunity How to Integrate Across All Digital Media Understanding Today's Digital Landscape How to Set Up Realistic & Measurable KPIs Why You Should Choose This Course From iStudy Study at your own pace Full Tutor support on weekdays (Monday - Friday) Fully compatible with any device Free Printable PDF Certificate immediately after completion No prior qualifications are needed to take this course No hidden fees or exam charges CPD Qualification Standards and IAO accredited Efficient exam system, assessment, and instant results Our customer support team is always ready to help you Gain professional skills and better earning potential Certification After completing the course you'll receive a free printable CPD accredited PDF certificate. Hard Copy certificate is also available, and you can get one for just £9! Accreditation This course is accredited by Continuing Professional Development (CPD). It is a recognised independent accreditation service. Enrol today and learn something new with iStudy. You'll find a full breakdown of the course curriculum down below, take a look and see just how much this course offers. We're sure you'll be satisfied with this course. Introduction 01:00:00 Way To Use Of Newsletters 01:00:00 Utilizing Visualization Goals 00:30:00 Importance of Blogs 01:00:00 The Extraordinary Power of Visualizing Success 00:30:00 Wrapping Up 00:15:00 Mock Exam Final Exam

Do you want to improve your lead generation skill and want to increase your revenue? Do you need to improve your business prospects for better achievement? This course will guide you the necessary prospects and leads for your business. Course Description: The course is designed for the users who want to develop the business opportunities. The success of any sales company depends on the prospects and lead generation procedures of that company. The course will guide to identify the real prospects of your business. The course also includes the different aspects of possibilities, details about the traditional marketing methods, new marketing methods, the common errors made by generations, etc. In short, the course focuses comprehensive strategies and approaches of prospecting and leads generation so that you can gain success in your business. Course Highlights Accredited Diploma in Prospecting and Lead Generation is an award winning and the best selling course that has been given the CPD Certification & IAO accreditation. It is the most suitable course anyone looking to work in this or relevant sector. It is considered one of the perfect courses in the UK that can help students/learners to get familiar with the topic and gain necessary skills to perform well in this field. We have packed Accredited Diploma in Prospecting and Lead Generation into 13 modules for teaching you everything you need to become successful in this profession. To provide you ease of access, this course is designed for both part-time and full-time students. You can become accredited in just 9 hours, 10 minutes and it is also possible to study at your own pace. We have experienced tutors who will help you throughout the comprehensive syllabus of this course and answer all your queries through email. For further clarification, you will be able to recognize your qualification by checking the validity from our dedicated website. Why You Should Choose Accredited Diploma in Prospecting and Lead Generation Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Accredited Diploma in Prospecting and Lead Generation is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Accredited Diploma in Prospecting and Lead Generation is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Module One - Getting Started 00:30:00 Module Two - Prospecting 00:30:00 Module Three - Traditional Marketing Methods 01:00:00 Module Four - New Marketing Methods 01:00:00 Module Five - Generating New Leads 01:00:00 Module Six - Avoid Common Lead Generation Mistakes 00:30:00 Module Seven - Educate Prospects 00:30:00 Module Eight - The Pipeline 00:30:00 Module Nine - Follow up Communication 01:00:00 Module Ten - Track Activity 00:30:00 Module Eleven - Create Customers 01:00:00 Module Twelve - Wrapping Up 00:30:00 Activities Activities 00:00:00 Mock Exam Mock Exam- Accredited Diploma in Prospecting and Lead Generation 00:20:00 Final Exam Final Exam- Accredited Diploma in Prospecting and Lead Generation 00:20:00

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Generating new leads and new business can be both time-consuming and frustrating. It's not easy - it takes skill, careful preparation and the creation of effective models and methods, even perhaps using formal approaches and scripts. Once generated, a new lead or enquiry must also be carefully managed to maximise the potential revenue it can generate. But it's crucial to get it right. If your company can afford not to worry about getting new business - congratulations! If your company is completely confident that it is performing at peak potential in generating new leads - again, congratulations! But if your company is working in the real world, couldn't your team do with some help, to become even just that little bit more effective, to make the process just that little less painful? This highly practical, intensive workshop gives sales teams the proven strategies and tactics they need to build a sustainable new business pipeline. This course will help participants: Develop a clear and consistent process for new business development and lead-generation Master the secret of effective new business development and lead-generation - 'only sell the appointment or next stage of the sales process, not your product or service' Set and achieve the right level of new business development and lead-generation activity to achieve your personal and organisational sales goals Apply the key principles of effective prospecting and pipeline management using a proven toolkit and approach Overcome the most common 'put-offs' when conducting telephone or face-to-face business-development and lead-generation activities Develop an engaging telephone voice and manner - and a 'networking personality' Qualify potential opportunities with more accuracy on a consistent basis Prioritise opportunities and manage their time when sourcing new business Discover online sources of leads, contacts and referrals Overcome psychological blocks to cold or warm calling - theirs and the client's Identify potential prospects - and decision-makers and influencers within target prospects - with greater accuracy Make outbound sales or appointment calls with improved confidence, control and results Improve the conversion of calls to appointments by using more effective questions and sales messages Get past gatekeepers and assistants more effectively Make the most of your CRM software and systems 1 Online marketing - what works! Workshop overview and learning objectives Choosing your social media channels LinkedIn for sales and marketing Designing and implementing an effective new business email campaign online Creating a lead-generation strategy online - with case studies Avoiding common mistakes in social media marketing Case study: 'Best practice in social media sales and marketing' Using blogs and video-based marketing (eg, YouTube) New trends and how to keep your finger on the 'social media' pulse Twenty essential websites and online marketing tools 2 Making appointments by telephone Planning the call, telephone techniques, integrating with email and online marketing Developing a clear and consistent process to appointment-making Setting and achieving the right level of telephone activity to achieve your appointment goals Applying the key principles of effective prospecting and pipeline management generation, using a proven toolkit and approach Overcoming the most common 'put-offs' to seeing or engaging with you Overcoming psychological blocks to cold or warm calling - yours and the client's Identifying potential prospects - and decision-makers and influencers within target prospects - with greater accuracy Making outbound sales or appointment calls with improved confidence, control and results Improving conversion of calls to appointments by using more effective questions and sales messages The five keys to developing an engaging telephone voice and approaching manner 3 Power networking Strategies for networking and B2B referral-based marketing The importance, and different types, of networking How to work a room - preparation and strategy Communication dynamics in networking - the power of the listening networker Assumptions when networking Business networking etiquette Making connections, asking for cards, contact details and referrals, gaining follow-up commitments Building relationships - follow-up and follow-through 4 Developing new leads Strategies for first-time sales calls Gaining rapport and opening first-time and new business sales calls effectively Advanced consultative selling - questioning techniques to quickly and efficiently uncover opportunities, need areas and preferences Presenting your solution to a new or first-time customer - creating an enthusiastic and compelling personalised and persuasive summary of your proposal Value message - differentiate your solutions clearly and accurately, with tailored value statements Presenting the right initial USPs, features and benefits and making them relevant and real to the customer Smart ways to position price, emphasise value and be a strong player without being the cheapest or leading on price Learn and use advanced techniques to determine customer needs, value and decision-making criteria in depth on a first-time call 5 Organised persistence - CRM and prospect-tracking Organised persistence - sales tracking, following up on 'sleeping' customers, gaining referrals, time and territory management Maintaining a good database for maximising new business ROI Developing a contact strategy with different types and levels of contact Analysing your contact base using state-of-the-art software and tools Making the most of your CRM systems and solutions Understanding that your attitude makes a difference when sourcing new business Setting SMART objectives for new business development and lead-generation Practical exercise - setting personal development and business goals Time management tips to improve daily productivity New business pipeline management strategies for peak sales performance 6 Workshop summary and close Practical exercise - developing your new business action plan Review and feedback